SAFRA NS50 Salute Campaign

Influencer Marketing Case Studies: SAFRA #SwimForHope Campaign

To commemorate 50 years of National Service (NS50), SAFRA has launched the #NS50Salute campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. To generate awareness and participation in this campaign among the youth in Singapore, SAFRA collaborated with StarNgage to engage young local influencers to promote the campaign by participating themselves.

Goals

• Primary Objective – To generate awareness and participation in the #NS50Salute campaign.

Approach

• Influencers simply have to craft an Instagram post of themselves doing the #NS50Salute and encourage their followers to participate by hashtag-ing their salute post to #NS50Salute as well.

Offer

• SAFRA Reward Vouchers

Results

• Exposure to over 230,000 followers of influencers
• Over 32 campaigns related posts
• Likes received: 13,000+ Likes
• Comments received: 200+ Comments

50 years of keeping our nation safe and secure. That’s a lot to be proud of. And much more to be grateful for. To commemorate 50 years of National Service (NS50), join me in showing our appreciation to the NSmen with a salute and hashtag #ns50salute 🇸🇬 #SAFRAsg

A post shared by Jasmine 🦋 (@jasminelyxx) on Sep 26, 2017 at 4:32am PDT

(￣^￣)ゞ SALUTE OUR NSMEN & Win! . . join me in showing appreciation to our dear national servicemen by sharing a photo of your salute (with right hand please) on Instagram! . you will stand to win a Pebble Steel SL worth $179! the 2 salute photos with the most heart-warming descriptions shall win. (reviewed by SAFRA's panel of judges). contest ends on 29 Sept 2017 so follow the steps below to join the #NS50salute Photo Contest ٩( 'ω' )و . 1️⃣ snap a photo of your salute 2️⃣ hashtag your photo with #NS50salute and #SAFRAsg 3️⃣ post your photo on Instagram, remember to set your profile to public! ♡ Eligibility: ♡ a) The Contest is open to the public. b) Participants have to be a Singaporean to qualify for the contest. c) No purchase of any product or service is required. d) SAFRA staffs, permanent or temporary, are not qualified to participate in the Contest. . . #NS50Salute #SAFRAsg #starnage #nsmen #nationalservice #singapore #army #exploresingapore #sgig #igsg #vsco #iphone7plus #vscocam #cool #fun #sgcontest #pebblesteel #instadaily #instalife #asian #selfie #selca #military #militarywomen

A post shared by ♡Maya Hazel Qin♡• Singapore 🇸🇬 (@qinlovesmacaronsss) on Sep 25, 2017 at 8:39pm PDT

To commemorate 50 years of National Service, SAFRA has launched a campaign to urge Singaporeans to show their appreciation to all NSmen with a salute. Join me by uploading your salute photos with #NS50Salute and #SAFRAsg ☮

A post shared by maggie (@mehgees) on Sep 26, 2017 at 6:55am PDT

To commemorate 50 years of National Service (NS50), I'd like to thank all NS men and women for serving us and keeping our nation safe and secure. We are extremely grateful for your contributions!! So don't forget to thank those whom you know who has sacrificed their time and effort to serve the nation. 👮#starngage #safra2017

A post shared by Diana Bakar 💖 (@dianabakar_) on Sep 29, 2017 at 7:39am PDT

50 years of hard work has paid off to keep our nation safe and secure💪🏻❣️ To commemorate 50 years of National Service (NS50), SAFRA has launched a campaign to urge Singaporeans to show their appreciation to all NSmen by sharing your salute photos on Instagram or Facebook and hashtagging #NS50salute & #SAFRAsg ❣️

A post shared by Serene Tan💋 (@serenetsq) on Sep 26, 2017 at 4:34am PDT

To commemorate 50 years of National Service (NS50), join SAFRA in showing your appreciation to all NSmen with a simple gesture — a salute (which I think I'm doing wrongly shyt, please correct me!!) Do join in the campaign, and stand a chance to win a Jay Bird Bluebird X Premium Secure Fit Wireless buds worth $160! 50 years of keeping our nation safe and secure, that's a lot to be proud of and thankful for. Rmbr to caption a msg of appreciation and hashtag #NS50Salute and #SAFRAsg! This campaign ends 10th oct and 3 winners will be selected 👍🏻 (Yes I have to mosaic my dad for privacy issue HAHAHAHA. And this pic was like 2+ years ago I think, geez I've aged. So has my dad who has served for more than 20 years!?!?! I am who I am today if not for him and his efforts for the country.)

A post shared by Lala Riko (@lalariko) on Sep 29, 2017 at 7:48am PDT

Guess who turned 50? To commemorate 50 years of national service (NS50), I would like to thank all NS men and women for serving us and keeping our nation secure. Join me by simply sharing a photo of your salute on Instagram or Facebook, simply snap and hash tag your photo with #NS50salute #Safrasg

A post shared by Amyn Othman (@amynosaurus) on Oct 2, 2017 at 11:51pm PDT

To Commemorate 50 years of National Service (NS50),SAFRA has launched a campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture —SALUTE—,here i am saluting! . . . . . #ns50salute #SAFRAsg

A post shared by ☆Pipi Kuhara☆ (@sherrypipi1904) on Sep 25, 2017 at 8:18am PDT

Salute to dedicate my appreciation to everyone who played a part in keeping Singapore 🇸🇬 safe. . National service has been keeping our nation safe and secure for the past 50 years. To commemorate 50 years of National Service (NS50), SAFRA has launched a campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. . #NS50Salute #SAFRAsg #clarkequay #MICA

A post shared by кανιeʟ тeo (@kavielteo) on Sep 25, 2017 at 6:30am PDT

Here’s to all peacekeepers out there! Thank you for keeping Singapore safe and secure 🇸🇬 Join me in showing our appreciation to the NSmen with a salute. Hashtag your salute photos with #NS50Salute and #SAFRAsg #sg50 #keepingournationsafe #sgsecure #ns50

A post shared by juleneang (@juleneang) on Sep 23, 2017 at 9:46pm PDT