Influencer Marketing Case Study: SureClean Hand Sanitizer Campaign

SureClean is a leading supplier of hygiene and disinfection products and services, supporting various industries with the latest and most efficient hygiene solutions. To raise awareness of SureClean’s latest range of Childsafe Foamy Hand Sanitizers, SureClean partnered with StarNgage to run an influencer campaign.

The influencers were briefed on the unique selling points of the hand sanitizers, such as:

• The foam smells like a popular baby powder brand
• The hand sanitizer is certified child safe
• The santizer protects your child’s hands from bacteria and viruses up to 3 hours

Goals

• Primary Objective – To generate awareness of SureClean’s Hand Sanitizer
• Secondary Objective(s) – To generate sales by directing followers to a purchase link on Lazada.sg.

Approach

• Engaged 12 influencers who are parents themselves to feature the hand sanitizer
• Product sample sent FOC to influencers for review

Offer

• More Campaign Information at: http://app.starngage.com/campaign/view/surecleans-childsafe-foamy-hand-sanitizer-campaign

Results

• Exposure to over 112,000 followers of influencers
• Over 13 campaigns related posts
• Likes received: 2418 Likes
• Comments received: 103 Comments
• Clicks to Lazada received: 138 clicks

This SureClean Foamy Hand Sanitizer is a life-saver! ?? I bring it wherever I go wth my kids and let them sanitise their hands whenever necessary. A clean freak mummy like me is always reminding them not to touch anything dirty outdoors but kids will be kids. And I'm glad there is SureClean! ??? (You should have seen the way I wiped those foodcourt tables lol) This is suitable for children ???? (certified child safe), anti-bacterial/anti-virus protection for up to 3 hours. It has a powdery smell and leaves your hand germs-free and smooth after application! ✨✨✨ Link in bio to purchase!

A photo posted by ➕A d e l i n e M i l l e r ➕ (@adeline_miller) on Dec 12, 2016 at 11:42pm PST

|• Take no chances with #germs & a must have item with me in my bag?. I found a trusted brand for hand antibacterial protection to keep my son's hand clean, safe and healthy. My choice is SureClean Hand Sanitizer for its alcohol-free formula which effective in killing 99% of germs and it smells great too. The perk? •Non-sticky feeling •Moisturizing Formula •Child-safe Formula •Protects up to 3 hours •Eliminates 99.99% of disease causing childhood germs •Trusted and used by pre-schools all over Singapore Now, getting my precious boy to keep his hands clean and germ-free will never be a chore again ????. Thank you @SureCleanSG and @StarNgage for sending this over to me. #sponsored #StarNgage #StarNgageXSureCleanSG #FonAdverts #YesThisIsAnAd #ButIStillmeanIt

A photo posted by tjang.fonda (@tjang.fonda) on Dec 10, 2016 at 8:28pm PST

After a play with @brownpals in the play den full of dirt, @surecleansg comes in handy for a quick clean up to my hands! #sponsored #StarNgage #StarNgageXSureCleanSG @StarNgage . . . . . . . . . #lifestyleblogger #singaporeblogger #singaporeinfluencer #beautyblogger #cockspaniel #dogs #cleanhands #clean #foam

A photo posted by Sng Yixin (B'Lyra) (@snnngorious) on Dec 20, 2016 at 10:02am PST

Ever since I gave birth to jireh, I became such a germ freak. I always imagine germs attacking my baby and he falling ill if I don't clean our hands regularly haha yes I'm exaggerated like that :p Many times when we are outdoor like at the Park or playground, It's just so hard to find places for us to clean our hands. After being introduced to @surecleansg today I don't have to worry about those germs because this kid-friendly, alcohol-free formula is effective in killing 99% of germs, and what I really like about this sanitizer is since Its foam base it does not get sticky. Thank you for sending these @starngage Check out link in my bio if you like to get yours too. Sharing is caring. ☺️ . . . . . . #sponsored #StarNgage #StarNgageXSureCleanSG

A photo posted by Joyce (@astrhidlim) on Dec 16, 2016 at 4:16pm PST

For a person who's always #outdoors, it's extremely important to keep my hands #clean! Thanks to @surecleansg for their <Foamy Hand Sanitizer>, my hands are free from #germs! What's best, it's #alcohol free and kills up to 99% germs! Its #foamy formula ensures no sticky residue too. Thank you @starngage for sending this over! ?

A photo posted by Alethia Toh (@alethiatoh) on Jan 1, 2017 at 9:51pm PST