Paragon Mannequin Challenge Campaign Review

Influencer Marketing Case Study: Paragon Singapore #paragonmannequinchallenge

200 people from all walks of life came together to participate in the largest Mannequin Challenge in a shopping mall in Singapore. Paragon Singapore worked with StarNgage to invite 16 Influencers to join a Christmas-themed Mannequin Challenge.

Goals

• Primary Objective – To generate awareness of Paragon and engage their shoppers through a Christmas Surprise.
• Secondary Objective(s) – To establish talking points for Paragon on Facebook and Instagram.

Approach

• Engaged 16 Influencers to feature the campaign.
• Influencers given freedom of creativity to feature their photos.

Offer

• More Campaign Information at: http://app.starngage.com/campaign/view/be-part-of-the-largest-mannequin-challenge-in-singapore

Results

• Exposure to over 100,000 followers of influencers on Instagram
• Over 24 Instagram Posts
• Over 6,000 likes on Instagram
• Over 120 comments on Instagram
• Over 800,000 reach on Facebook
• Over 3,000 likes on Facebook
• Over 1,600 shares on Facebook
• Over 160 comments on Facebook
• Over 200,000 Video Views on Facebook

 

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Shopping for Christmas tree at paragon 🎄

A post shared by 𝙆𝙍𝙔𝙎𝙏𝘼𝙇 𝙏𝙄𝘼𝙉𝘼 (@weitongx) on Dec 7, 2016 at 4:40am PST

 

View this post on Instagram

Had the opportunity to be involved for a short video at #paragon.sg the previous weekend! Do stay tune to @paragon.sg 's Facebook page for the video launch later part of today! #ParagonxStarngage

A post shared by Christine (@christinenglt) on Dec 7, 2016 at 8:13am PST

 

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百麗宮 • Paragon . Look out on paragon's facebook page tomorrow (8/12/2016)! Something interesting is happening there!~ . @StarNgage @Paragon.Sg #Paragonsg #ParagonxStarNgage #paragonxmas2016 #paragonmannequinchallenge #sponsored

A post shared by Jeremy • 제레미 (@toshirosg) on Dec 6, 2016 at 9:42pm PST

 

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Did something out of the ordinary just for the fun of it at @paragon.sg last weekend because it is nearing to Christmas 🎄🎁 Stay tune to Paragon's Facebook page to find out more tomorrow! @thesmartlocalsg #ParagonxStarNgage, #paragonxmas2016, #paragonmannequinchallenge

A post shared by C L A R I E (@xclarieacaciateo) on Dec 7, 2016 at 3:21am PST

 

https://www.instagram.com/p/BNtTtlpDVSd/