Influencer Marketing Case Study: PrimaDeli Singapore #PrimaDelixStarNgage
Goals
- Primary Objective – To generate awareness of PrimaDeli’s Christmas Cakes & Pastries
- Secondary Objective(s) – To establish PrimaDeli Singapore as the preferred cake specialist
Approach
- Engaged 10 Influencers to feature the promotion.
- Influencers given freedom of creativity to feature their photos.
Offer
- More Campaign Information at: http://app.starngage.com/campaign/view/have-an-early-christmas-with-prima-delis-latest-range-of-christmas-cakes-pastry
Results
- Exposure to over 100,000 followers of influencers
- Over 14 Instagram Posts
- Over 8,004 likes on Instagram
- Over 217 comments on Instagram
Campaign Report
https://www.instagram.com/p/BN0UBjRAFjF/
https://www.instagram.com/p/BNzQE0aFiGd/
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