Marina Square Health and Wellness Campaign

Influencer Marketing Case Study: Marina Square Health and Wellness Campaign

Marina Square houses over 200 shops and offers a wide range of amenities to its shoppers. With the festive season coming up in Dec 2016, Marina Square want to raise awareness of its hair and beauty tenants (e.g. Salons and Spas) and help drive in-store traffic via an O2O scratch & win campaign, where participants can win discount vouchers and redeem them in-store.

Goals

• Primary Objective – To generate awareness of Hair & Beauty tenants in Marina Square.
• Secondary Objective(s) – To drive in-store traffic by promoting O2O Online-To-Offline (O2O) Scratch & Win Campaign

Approach

• Engaged 14 influencers to feature the tenants
• Influencers were given the freedom to feature their assigned tenants
• Influencers directed followers to participate in O2O campaign

Offer

• More Campaign Information at: http://app.starngage.com/campaign/view/pamper-yourself-this-festive-season-at-marina-square

Results

• Exposure to over 273,000 followers of influencers
• Over 29 Campaign Posts
• Over 22,390 likes on Instagram
• Over 400 comments on Instagram
• Over 344 clicks to O2O redemption campaign

https://www.instagram.com/p/BOQ3mgPD-xy/

 

Thanks to the invitation by @starngage , I am now enjoying this "Simply Bliss" spa therapy at Kenko Reflexology & Spa at @marinasquaresg #01-211 😄 I am literally feeling all the stiff muscles ( from carrying baby @maelethsarah ) in my body getting the ultimate relaxation! I especially loved that the massage bed can be heated and that the therapist who did the massage was very polite and even introduced herself saying, "My name is Ching. Nice to meet you." To me that's great service because it's very personable! 👍 • With the "Simply Bliss" package, you are entitled to a 30 minute Bath + a 1 hour Body Massage, so you can enjoy a pampering massage and a long soak in your choice of bath to indulgently relax your body, mind and soul and watch as all the stress melts away. 😌 If you are interested, you can call 6333 0303 (Marina Square outlet) or visit www.kenko.com.sg to book an appointment! ☎️ In the meantime while you're waiting for your massage/spa appointment day to come, why don't you Click the Link in my Bio to play a quick and fun scratch-and-win game to win exclusive vouchers to use at Marina Square? 🤑 • I won two vouchers from the link so far!! 😁 You can play the game once daily and win vouchers from now until 8 Jan 2017. Win and enjoy the #PamperingDivineDeals at Marina Square in this holiday season! 👍👍👍 ••••••••••••••••••••••••••••••••••••••••••••••••• #sponsored #marinasquare #marinasquaresg #starngage #igsg #sglife #sglifestyle #sglifestyleblogger #lifestylebloggersg #kenko #kenkosg #sgspa #spasg #sgmassage #massagesg #simplybliss #sgblog #sgblogs #sgblogger #sgbloggers #bloggersg #sgvoucher #sgvouchers #sgdeal #sgdeals #dealsg #miltongohblog

A post shared by Miltoה Goh | Parenting Blogger (@miltongohblog) on Dec 19, 2016 at 10:34pm PST

 

Visited Zoom Salon at Marina Square for a haircut! Was served by the very friendly and helpful Ben. Here's a shot of Ben and I before the cut. Stay tuned for the next post where I'll show you the results! Haircut courtesy of @marinasquaresg @starngage #sponsored #marinasquare #starngage #pamperingdivinedeals

A post shared by Royce Jr Tan (@royceeetan) on Dec 31, 2016 at 11:30am PST

 

At Posh Wellness, I had customised power lymph treatments for stomach & legs to detox the body. Enjoyed it so much that I had an extra leg massage! Promotion now : For 20 sessions package, each session is only $20! And @marinasquaresg is having a scratch-and-win for shoppers to win vouchers, click the link in my bio for it!🎁 @starngage #sponsored #marinasquare #starngage #pamperingdivinedeals

A post shared by maggie (@mehgees) on Jan 5, 2017 at 6:23am PST

 

|• The best foundation you can wear is glowing healthy skin👧🏻. Just did my IP session @phitensgofficial , @marinasquaresg #02-313 by using Aquagold product. 👧🏻My skin was slightly dehydrated and congested – nothing unusual for someone living in Singapore’s warm & humid climate. My beauty theraphist was really gentle and explained to me the process before starting. I was left to relax till dozed off for a moment😅 while the treatment hydrated and nourished my skin. I woke with skin that felt relaxed, smoother, firm, whiten and absolutely hydrated in just 1 session💁🏻!! Check out Phitensg.Com for more details and 💋: Simply follow the link in my profile bio to participate in Marina Square’s Scratch & Win Campaign to win some vouchers to pamper yourself before festive period✌🏼•| Thank you @starngage for inviting💋. #FonAdverts #sponsored #marinasquare #starngage #pamperingdivinedeals #metime #sayhi to #glowingskin #nomakeup #FonSelfie #nofilter #lessisbetter #healthyskin

A post shared by tjang.fonda (@tjang.fonda) on Dec 23, 2016 at 6:21pm PST

 

|• Up-close & hair details of my backview and haircolour (ash+light purple ombre at the bottom)👧🏻. My colouring came out the perfect shade and the cut was spot-on. Definitely a must visit at Zoom Salon @marinasquaresg #B1-13/14. The service provided here exceeded my greatest expectations. Darren is a very skilled stylist with a great personality. Good overall experience, great customer service and damn good looking hair. What more could a girl ask for👸🏼. There's really a difference in the results when you leave your hair to a skilled hair stylist @darren_ng1988 •| Thank you @starngage and @marinasquaresg for inviting & be part of #pamperingdivinedeals campaign🤗. 💋: Simply follow the link in my profile bio to participate in Marina Square’s Scratch & Win Campaign to win some vouchers. So good luck #igers #sgig 🙏🏻. #FonAdverts #sponsored #marinasquare #starngage #upcloseandpersonal #detailsoftheday #detailscount #hairstyles #haircolor #haircut #hairstyle #hairstylist #hairstyling #byebadhairday #festiveseason #pamperingmyself 💇🏻

A post shared by tjang.fonda (@tjang.fonda) on Dec 20, 2016 at 10:11pm PST

 

|• Have you ever wondered how to get those Korean waves? The ones that are straight on top but wavy on the bottom? Without putting any effort like curling? Or leaving your whole head curly by perming? 💇🏻👸🏼•| Now you can have it like mine at: Zoom Salon 6 Raffles Boulevard #B1-13/14 Marina Square (Circle Line Link) S'039594 Tel: 63390320 / 68832498 Mon-Fri: 10am-9pm Sat-Sun: 10am-7pm If you are looking for hair cuts, hair color or hair anything…. go here. The staff are professional, experienced and friendly too. So make a booking now!! 📞 #MarinaSquare #MarinaSquarexStarNgage #sponsored #FonSelfie #FonAdverts #pamperingmyself #festiveseason #byebadhairday #yesthisisanad #butistillmeanit ☺️ 📸: @wjacob #instagramhusband

A post shared by tjang.fonda (@tjang.fonda) on Dec 20, 2016 at 1:12am PST

 

I LOVE my fluffy hair!! 💗 I can't believe how incredibly soft my hair is after @Salon_Orient 's <Salon Solutions Hair Revitalzation Treatment with Shiseido> 💕 This is a 6 step treatment that removes Calcium buildup with it's deep detox, infuses your hair with repair agents and restores your hair to silky smooth!!! @Salon_Orient is having a promotion now. Get your manicure done while doing your Salon Solutions Hair treatment @ just $199! My hair stylist is Harry, I love how he styled my hair 💞👏 Thank you @Salon_Orient, @MarinaSquareSG and @starngage for the lovely Christmas Pampering 💋 @Salon_Orient #01-217/218 (opposite 7eleven) Tel: 6336 3250 Do try your luck at Marina Square's current promotion Pampering Divine Deals Scratch-n-Win!!! http://bit.ly/2h6aI5f (link on my bio) #sponsored #marinasquare #starngage #pamperingdivinedeals

A post shared by Kaela 😘 (@dramakaela) on Dec 26, 2016 at 6:39am PST

 

getting a fresh colour & trim at @kimagegroup 💇🏻 all thanks to @starngage for the opportunity! @marinasquaresg is all decked out for the festivities & having a scratch-and-win for shoppers to win vouchers, who knows you could win a free hairdo perhaps? Click the link in my bio to win some stuffs!🎁 #sponsored #marinasquare #starngage #pamperingdivinedeals #kimagegroup

A post shared by maggie (@mehgees) on Dec 29, 2016 at 12:25am PST

 

Indulging in spa treatments at Posh Wellness in @marinasquaresg, all thanks to @starngage for the opportunity! Marina Square is having a scratch-and-win for shoppers to win vouchers, click the link in my bio for it!🎁 #sponsored #marinasquare #starngage #pamperingdivinedeals

A post shared by maggie (@mehgees) on Dec 30, 2016 at 5:01am PST

 

idk what my hair colour is called but no regrets leaving it up to the hairstylist @kimagegroup 😉@marinasquaresg is having a scratch-and-win for shoppers to win vouchers, click the link in my bio for it!🎁 @starngage #sponsored #marinasquare #starngage #pamperingdivinedeals #kimage

A post shared by maggie (@mehgees) on Jan 3, 2017 at 5:28am PST