Staycation With Furama RiverFront Singapore

Influencer Marketing Case Studies: Staycation With Furama RiverFront, Singapore!

From generously-sized well-appointed rooms overlooking either the Singapore skyline, lush greenery or the swimming pool to the best of local and International dining in Singapore, Furama RiverFront is a family hotel that caters to the young and old. Unwind and rejuvenate, as gracious service ensures you and your families are kept comfortable.

To promote its rooms and facilities, Furama Riverfront partnered with StarNgage for an Influencer marketing campaign. We have invited 12 influencers and their families for a complimentary one-night stay at Furama Riverfront.

Goals

• Primary Objective – The objective of this collaboration is to drive room bookings for Furama Riverfront and as well as to generate public awareness of the hotel.

Approach

• Each influencer to produce 2 x IG posts showcasing different angles of the hotel and sharing the staying experience e.g Rooms, facilities, swimming pool, hotel location, etc.Direct his/her followers to Furama Riverfront’s website via profile link.
  Geo-tag the location of the hotel Hashtag #FuramaRiverfront, #FuramaGroup #sponsored, #FuramaRiverfrontxStarNgage
  An unique booking URL and promo code was also given to each influencer. His/her followers can book their stay at Furama Riverfront and enjoy special discount with the promo code.

Results

• Exposure to over 214,000+ followers of influencers on IG
• 24 campaigns related IG posts
• Likes received on IG: 14,600+ Likes
• Comments received on IG: 780+ Comments

The lil ones are back at school but are already anticipating the short breaks peppered over the next couple of months. That spells staycation fever right? How does one choose that perfect staycation for a sizeable family like mine? A daunting task and a big headache you would say. It's really onerous to meet the criteria of these bantam weight fussy pots. Taxing right? But surprisingly @FuramaRiverfront ticks all the boxes. – ✔️ Huge & Lavish, Themed Rooms. ✔️ Kid friendly Swimming Pool. ✔️ Yummy Food. ✔️ Fun Kiddo activities & amenities. It's endless fun here and I'm sure not only your kids but the adults too will conk out at the end of the day as there's something for everyone. A family staycation at @FuramaRiverfront is def like no other! – From now till 31 April 2018, enjoy 25% off Executive Club & Courtyard Club and 10% off FuramaKids Package – Family & Theme Room when you use this promo code: meowmelmeowmel. You can make the booking via the link in my bio – https://goo.gl/WpGKWy – Have you caught the fever yet? . #FuramaRiverfront #FuramaGroup #sponsored #FuramaRiverfrontxStarNgage #hotels #sghotel #staycation #holiday #vacation #vacay #travel #travelgram #traveler #instatravel #wanderlust #wonderlust #family #kids #sgkids #sgig #igsg #foodoftheday #foodporn #foodstagram #foodgasm #instafood #sgfood #sgfoodies #sgfoodporn #foodie

A post shared by Mel Goh (@meowmelmeowmel) on Jan 6, 2018 at 5:03am PST

Should have just book one night at @furamariverfront to celebrate Christmas this year! Missing the room, the pool and the floats! Nevermind, I still have until April for another discounted staycation! 😝 From now till 31 April 2018, you can book your stay and enjoy 25% off Flexi for Executive Club & Courtyard Club room and 10% off FuramaKids Package – Family & Theme Room when you use the promo code: claireaudreylim!! Dm me if you have problems booking! #furamariverfront #furamagroup #starngage #sp #sgcouple #staycation #sgblogger #travel #travelblogger #relationshipgoals #sonyimages #zeiss #couplegoals #couplethings #love #photography #me #us #hotel #sweet #couple #sg #igdaily #today #wanderlust #exploresingapore #explore #marriedlife

A post shared by Claire Audrey Lim (@claireaudreylim) on Dec 24, 2017 at 5:24am PST

Last day of 2017, I wanna wish everyone a fantastic year ahead. Since I started off as a food blogger 5 (the number of grace) years ago (though I have shifted to lifestyle/ travel/ beauty blogging now). I would like to end 2017 with a food post as well. May everyone eat well, live well and stay happy always!. . If you like Indonesian food, do check out Kintamani Indonesian Restaurant at Furama Riverfront Hotel level 2. Good variety in the buffet line and very decent food. Oh yes, it is halal as well! . . From now till 31 April 2018, enjoy 25% off Executive Club & Courtyard Club and 10% off FuramaKids Package – Family & Theme Room when you key in “mshannahchia” while making your booking. Link on bio – https://goo.gl/hCescP. . . . #FuramaRiverfront, #FuramaGroup #sponsored, #FuramaRiverfrontxStarNgage #hannahchiafoodtrail #burpple #hungrygowhere #singaporeinsiders l #whati8today #sgfoodporn #onthetable #iweeklyfood #8dayseat #feedfeed #f52grams #igfoodies#eattheworld #wheretoeatsg #foursquarefind #stfoodtrending #beautifulcuisines #goodeats #buzzfeast #topcitybites #exploreflavours #foodieeats #yahoofood #getinmybelly

A post shared by Travel✨Beauty💕Lifestyle (@mshannahchia) on Dec 31, 2017 at 5:11am PST

Love conquers all they say, even my weight! 😂 We had such a great time at @furamariverfront last weekend! Super huge and comfortable bed, huge bathtub, cocktail session and snacks at the Executive Lounge. The room with the courtyard is so spacious I couldnt keep still! You should really book one night with your girlfriends or partner! Awesome stay! From now till 31 April 2018, you can book your stay and enjoy 25% off Flexi for Executive Club & Courtyard Club and 10% off FuramaKids Package – Family & Theme Room when you use the promo code: claireaudreylim!! You can make the booking via this link – https://goo.gl/Bpgrq2 which is on my bio! 😀😀 definitely a good deal! #furamariverfront #furamagroup #starngage #sp #sgcouple #staycation #sgblogger #travel #travelblogger #relationshipgoals #sonyimages #zeiss #couplegoals #couplethings #love #photography #me #us #hotel #sweet #couple #sg #igdaily #today #wanderlust #exploresingapore #explore #marriedlife

A post shared by Claire Audrey Lim (@claireaudreylim) on Dec 20, 2017 at 5:08am PST

soaking my stress away in that huge bathtub @furamariverfront. . . from now till 31 Apr 2018, book your stay at Furama Riverfront and enjoy 25% off Flexi (Executive Club & Courtyard Club) or enjoy 10% off FuramaKids Package – Family & Theme Room when you use promo code ‘qinlovesmacaronsss’. . make your booking via the link – https://goo.gl/PHJekd found at my profile page. . staycation rocks! . Furama Riverfront Hotel 405 Havelock Road Singapore 169633. Tel: (65) 6333 8898 Fax: (65) 6733 1588 Email: riverfront@furama.com . . #furamariverfront #furamagroup #sponsored #mayasstylesg #furamariverfrontxstarngage #sghotel #sgig #igsg #hotel #iphonex #vscocam #singapore #vsco #staycation #sgblogger #bath #bathtime #soaking #relax #milkbath #skincare #bodycare #asian #women #ladies

A post shared by ♡Maya Hazel Qin♡• Singapore 🇸🇬 (@qinlovesmacaronsss) on Dec 27, 2017 at 4:38pm PST

are your ready for the new year’s countdown tomorrow? ^^ . . enjoy unlimited servings of alcohol at @furamariverfront’s Executive Lounge from 6pm to 8pm when you book their club room 🍹 . great discount when you make booking via my link – https://goo.gl/PHJekd found at my profile page. promotion ends on 31 Apr 2018. . promo: • 25% off Flexi (Executive Club & Courtyard Club). • 10% off FuramaKids Package – Family & Theme Room. . Furama Riverfront Hotel 405 Havelock Road Singapore 169633. Tel: (65) 6333 8898 Fax: (65) 6733 1588 Email: riverfront@furama.com . . #furamariverfront #furamagroup #sponsored #furamariverfrontxstarngage #sghotel #sgig #igsg #hotel #sgfoodblogger #sgfoodies #sgfood #iphonex #vscocam #vscofood #goodeats #singapore #instafood #cool #international #vsco #party #staycation #cocktails #drinks #unlimited #selfie #selca #sgblogger

A post shared by ♡Maya Hazel Qin♡• Singapore 🇸🇬 (@qinlovesmacaronsss) on Dec 29, 2017 at 4:42pm PST

The amount of activities we have for Desiree during our stay at Furama Riverfront was awesome 😍 Went for an evening drip together and I guess the bouncy castle water slide was Desiree's favourite corner 😋 And the best part about FuramaKids package is…Free 30-mins play* at Waka Waka every day (*Terms & Conditions apply), you can extend your play at a discounted rate if you would like to stay longer 😬 From now till 31 April 2018, book your stay at Furama Riverfront and enjoy 25% off Flexi for Executive Club & Courtyard Club and 10% off FuramaKids Package- Family & Theme Room when you use promo code: calista.evangelista. Book via this link – https://goo.gl/qVP2es ( on my bio ) #FuramaRiverfront, #FuramaGroup #sponsored #FuramaRiverfrontxStarNgage #sgmummy #sgbaby #michelinbaby #familystaycation #motherhood #parenthood #parenting #twinning Flamingo float from @babyatwork.co 💕

A post shared by Once Upon A Fairytale 🦄💎 (@calista.evangelista) on Jan 21, 2018 at 1:34am PST

Found my own maze of mirrors at Furama Riverfront 👀 ••• Had the best family staycation the other week, with endless local and international buffets. Personally, found their service gracious and accommodating, which definitely made sure our stay comfortable! From now to 31 April 2018, enter promo code: "heytheredreamer" for 10% – 25% off at Furama Hotel – bit.ly/htdxfurama. – #FuramaRiverfront #FuramaGroup #sponsored #FuramaRiverfrontxStarNgage

A post shared by STEPHANIE J. L • SG x AUS Blog (@heytheredreamer) on Jan 28, 2018 at 7:22am PST

Another shot from our @furamariverfront staycation. 🌿🏔Their lounge even looks out to an actual waterfall outside! For an exclusive discount, quote "heytheredreamer" via this link: bit.ly/htdxfurama ••• #furamariverfront #furamagroup #starngage #furamariverfrontxstarngage

A post shared by STEPHANIE J. L • SG x AUS Blog (@heytheredreamer) on Jan 31, 2018 at 4:21am PST

We had a wonderful and relaxing weekend before our hectic week starts! . Aayan& Kaira were super thrilled to know that we will be staying in a Theme Room at @furamariverfront and we can choose from . 🎯Pirates . 🎯Castles 🎯Underwater . Theme Room includes Bunk Bed (single & queen) + pull out bed and can accommodate 2 adults & 2 kids. . This room has something interesting for all of us- . ♥ Mumma is super relaxed enjoying that kids were busy. . ♥ Kaira got her own playarea climbing up and down . ♥ Daddy loved this cosy corner and bean bag to play xbox with Aayan . ♥ Aayan I dont need to tell the reason when xbox is there. . There is much more to share how family friendly this place is.. A SPECIAL DISCOUNT for all of you until 30 April 2018,if you book your stay at Furama city centre and enjoy . . 🎯25% off flexi for Executive club & Courtyard club . . 🎯10% off Furamakids package – Family & Theme Room . USE CODE- Poojakawatra using the link  https://goo.gl/nndHbE (link in bio also) . #furamagroup #furamariverfront #sponsored #furamariverfrontxstarngage #staycation #Mums_babies #mumsbabiestravel #sginfluencer #lifestyleblogger #familygoals #familytime

A post shared by Mums&babies👫💕Mom blogger (@poojakawatra) on Jan 28, 2018 at 9:49pm PST

Whenever we go for holidays the very first thing on my mind – how kids friendly is that place?? . Our recent staycation to Furama, apart from our theme rooms they have got a special area for kids to enjoy 🎯 Sand Play 🎯 Bouncy castle 🎯 Herb Garden 🎯 Swimming pool 🎯Kids play room We enjoyed all of then and perfect to make a wonderful memories. A SPECIAL DISCOUNT for all of you until 30 April 2018,if you book your stay at Furama city centre and enjoy . . 🎯25% off flexi for Executive club & Courtyard club . . 🎯10% off Furamakids package – Family & Theme Room . USE CODE- Poojakawatra using the link  https://goo.gl/nndHbE (link in bio also) . #furamagroup #furamariverfront #sponsored #furamariverfrontxstarngage #staycation #Mums_babies #mumsbabiestravel #sginfluencer #lifestyleblogger #familygoals #familytime #sgmomblogs #Indianmomblogger #expatmom #expatblogger #instatravel #travelwithkids #travelgram #travelblogger #traveldiaries #globetrotter #exploretheworld #instapassport #mommylife #momstog #momsofinstagram #besttimeofmylife #natgeotravel #lonelyplanet

A post shared by Mums&babies👫💕Mom blogger (@poojakawatra) on Feb 6, 2018 at 2:16am PST

{Swipe for #instaslide} It's always fun being a tourist in your own city! We had a staycation in Furama Riverfront and explored Singapore with a new perspective ❤️ No stress to get up early, no studies, no need to cook… Staycation really gives that much needed boost. 👨‍👨‍👧‍👦 Furama Riverfront's Family room with a theme – FuramaKids is a very nice comfortable place for family to stay. What I liked are the little details like kids toothpaste and toothbrushes, energy drinks for kids, cute bathrobes, themed walls that are like a fairytale and that bunk bed. My kids loved exploring every angle of that bunk bed and at least 100 times climbed up-down and jumped. 👨‍👨‍👧‍👦 Did I mention other amenities like bathtub, Wi-Fi, executive and waterfall lounges, swimming pool, kids sand play place, bouncy swimming rides, vending machine with plasters and panadol… and oh! Xbox 😁😁 long list indeed. The hotel is right in the heart of the city and exudes old world charm. ❤️ ❔❔ We cannot take vacations every now and then we still need a breather. I love staycations exactly for the same reason. Do you take staycations too? ,👨‍👨‍👧‍👦❤️ Tempting? Then here you go with the special discounts for you all. From now till 31 April 2018, you can book your stay at Furama City Centre and enjoy 25% off Flexi for  Executive Club & Courtyard Club and 10% off FuramaKids Package – Family & Theme Room. 👇👇👇 Use this promo code: ❤️shub_sg❤️ booking can be done via the link – https://goo.gl/pni4gc 👆👆👆 #linkinbio #FuramaRiverfront, #FuramaGroup #sponsored #furamariverfrontxstarngage #rainbowdiaries #staycation #familylove #staycay #sgstaycation #cbd #sglifestyle #sglifestyleblogger #sglife #breatheasy #breakmonotony

A post shared by 🌈RainbowDiaries.com⭐️Shubhada (@shub_sg) on Feb 27, 2018 at 4:02am PST