Instagram Influencer Spotlight On: Sheetal Doye @sheetalb_thefitlife

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a digital Influencer by profession, based out of London. Born and bought up in India. I did my graduation in Electronics & Communication Engineering. I started my workout right after my graduation. I used to do pilates and yoga during the initial days of my gym and then I eventually moved towards the weight training and the cardio workouts programs. Things changed right after that. I started feeling more confident and fit. I started feeling that “going to the gym” and “working out” were things that were going to make my life better.

When I started my Instagram Channel and posted my workout videos and pictures, I got overwhelming response. I was so pleased with the love and support from my family, friends and even the people I do not even know.

This life has changed a lot after that one right decision. I started doing brand promotions, modelling, photo shoots and have started my YouTube channel where I share my workout programs and share my recipes and getting a very good response so far.

2) What are your topics of interest? What do you post on Instagram the most?

Topics of interest are: Fitness, Fashion, Digital Marketing, Social Media

I am working with some well known brands for paid promotions. It is the forming phase for my life where many things are happening around me. On Instagram I share women health awareness related stuff which includes fitness, eating habits, What to eat and how to keep motivated. I am a fashion influencer.

3) How did your Instagram name come about?

Choosing the right Instagram name can help you to get more followers and increase your popularity. The name should be simple, original, characteristic, the simpler, the easier to remember and pronounce. My Profile name represents me & what I do.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

iMovie to make videos, Photo Editor Android & instagram give pretty decent filters to add colors to the pictures.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There are multiple beautiful ladies around. Can’t name one.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I want them to be motivated and carry positive attitude towards life. Every day is a new day and its never too late to start your fitness journey.

7) What’s your favorite part about being an influencer?

I have a passion to help people find the answers to their fitness questions and see them reach their goals. All you have to do is point people in the right direction and encourage them. You can share tips that you have learned through your fitness journey. Share passion, share tips, give encouragement, and point people in the direction of the information that you have available to you. One program or eating plan doesn’t fit all but in general most people realize that they have to eat healthy and exercise to get in shape and they don’t need you to explain every little detail of how to do that…what they need is the encouragement and accountability to actually accomplish the plan and actually get in shape. That is something that you can provide.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

The planning with right mind set is very essential for any campaign to be successful. Think about your campaign as a story and write down the step by step process on a paper. Align resources as per requirement and see if everything what is required is in place. Do research on the topic and see how google search is reacting to the existing keywords. Make sure to use the right hashtags to make a global reach. These are the elements you need to consider however there are many other factors involved.

9) What would your advice be on the importance of quality and original content?

Getting original content is the key. Produce the content by your own add colors and flavours to the content which eventually will make your campaign unique in itself. See yourself as a consumer of you content.

10) What do you like best about partnering with brands?

Every campaign is different and you get to learn a lot. I have learned Making Campaigns, Editing videos, Making Hashtags, promotions & social media. That’s quite a lot of stuff. 🙂


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