Instagram Influencer Spotlight On: Sascha Venus @saschavenus_

1) Tell us a little about yourself. What are you doing now and where do you come from?

My name is Sascha Venus, I’m a Menswear Fashion Blogger based in Germany. I would describe myself as a fashion entrepreneur as I’m directing a few creative processes in the fashion industry.

2) What are your topics of interest? What do you post on Instagram the most?

My topic of interest is definitely fashion no question. But I’m also interested in architecture and technology. I would say to sum it up I do have a passion for fine design throughout all topics in daily life but fashion is the one big topic for me.

3) How did your Instagram name come about?

That’s pretty simple, it’s basically my real name Sascha Venus. I’ve been asked very often about it as Venus seems to be a rare name but it’s lots of fun everytime I meet a new person as I introduce myself as “Venus – like the planet”.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I do edit all my photos on my Mac and use Adobe Software to get the job done. Lightroom to edit the photos in general and Photoshop to remove all kind of dirt in the scenery and for the finer and deeper editing.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There’s a few to be honest. My good friend @justusf_hansen is also from Germany and I really admire his style. He dresses really clean and bold but is never over the top. Then there is @frankgallucci an Italian gentleman I met at Pitti Uomo back in January. He is the godfather of Italian style, really, his outfits are very clean.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Visiting Pitti Uomo! For me it’s one of the most beautiful places to see in the fashion industry. No more to say on that, you just have to discover it yourself.

7) What’s your favorite part about being an influencer?

I really enjoy all the benefits of being an influencer but the best thing for me is absolutely the fact that I inspire people. It’s a massive honor for me whenever I see that I inspired a person with my content. I get a lot of messages and questions on how to dress like me etc. and also a great artist has painted me which gave me the strongest appreciation for what chances I get from being an influencer.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Please look for the real passionated influencers and not just for the number of followings. Sure, it’s great for a brand to work with influencers with a ton of followers but currently there are a lot of influencers selling theirselves. Scroll through the content and have a look on the websites to get a clear image of the structure and thought behind every influencer instead of looking only for huge followings. That’s what is driving the real followers on a long term base and worth every cent.

9) What would your advice be on the importance of quality and original content?

I can only give the advice to get your hands on Photoshop. The most important thing for me is to create awesome visual content to showcase the brands products the best. I work a lot with photomontages and effects to bring it on point. That’s what I always get honored for, brands really love that style of work, I mean in the end anyone can call himself a blogger and pull on those brands clothes and post the pictures, there’s not really much work behind it.

10) What do you like best about partnering with brands?

Probably the connection. I love to connect with great individuals and also with cool brands. It’s a great way to get your name out in the scene and to connect even with new individuals.

Topics:

• Fashion

Country:

Germany