Instagram Influencer Spotlight On: Sarah Shafni @sarashafni

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a Dubai based Fashion & Lifestyle Blogger. I promote Body Positivity, Modest Fashion & Diversity on my platforms.

2) What are your topics of interest? What do you post on Instagram the most?

I post body positive and modest fashion looks collaborating with brands that support these.

I also review skincare and beauty products.
Especially for coloured women.

3) How did your Instagram name come about?

It’s my own name 🙂 since it was a place for me to express my opinions and creativity, I decided to use my own name instead.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

First and foremost the best photo editing or filter you could use is natural sun light! And above all a photographer that knows your attractive angels. In my case my hubby is my photographer 🙂

In terms of creative and artistic editing, I use picsart!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@michellephan has always been my inspiration and the very reason I started blogging.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Hair accessories!! This season its all about hair accessories!

7) What’s your favorite part about being an influencer?

To be able to have a platform to express my opinions, empower women of all aspects in life, promote body positive fashion and above all to connect with my followers who I call as my Insta family! The love and support I get from them motivates me to do much more!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Collaborate with a more diverse set of influencers, don’t just rely on their numbers. Take time to research your influencers

On what their message is to their followers?

What are they able to do different for you?

Above all is their profile positive? Are they able to make people happy?

This is what you should be looking at. To spread the brand message in a positive and diverse manner.

9) What would your advice be on the importance of quality and original content?

It’s very important to have quality and original content. This is the best way for brands to notice your work and see what’s different about you? Bring in your individuality that’s what makes your content stand out.

Remember quality of work is way more important than quantity! This is something brand’s actually look for.

10) What do you like best about partnering with brands?

New relationships, access to getting in depth info on their brands. Getting to understand the brands perspective better. Growing network!


  • Fashion
  • Film, Music & Books
  • Hair & Beauty
  • Travel


United Arab Emirates

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