Instagram Influencer Spotlight On: Monika Fuchs @travelworldonline

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am Monika and I am from Bavaria in Germany. However, I have travelled extensively all my life – first as a professional tour guide for 17 years and now as a travel journalist, travel blogger and guide book author. Today I am travelling with my husband, who also contributes to our publications by producing videos during our trips.

2) What are your topics of interest? What do you post on Instagram the most?

I am mainly interested in food and travel and I also like to look behind the scenes of the countries I travel to. I do that by visiting food producers, by cooking with noted chefs. Another thing is to experience the countries hands-on, which means we also get involved in the day-to-day lives of the people we meet. This can be by trying out their crafts, by creating things or by helping with tasks people in the destinations do for a living.

3) How did your Instagram name come about?

The instagram name "TravelWorldOnline" is also the name of our blog, which we started in 2005. Instagram is the visual expression of what we experience on our travels.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I mostly use Adobe Photoshop to edit our photos. I do not use filters, because I noticed that I get much more interaction and followers when I use natural colors. Also, I think, using filters limits the extent of use for my photos.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

https://www.instagram.com/muenchmax/ He really got me into Instagram. I also enjoy following his trips around the world.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

It would be great, to get more instagrammers to collaborate by using common hashtags for example.

7) What’s your favorite part about being an influencer?

I love meeting people who share common interests. The more I get involved on instagram the more people I meet who share my love of travel and food. This is really inspiring and keeps me creating new posts and projects.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Campaigns should always fit into the overall picture of the influencers they work with. That is how I select who I am working with. Only if I am convinced a campaign fits my interests and the interests of my followers will I accept it. I more often than not say no, because a campaign does not fit. If it does fit, however, I am glad to run a campaign on my instagram channel.

9) What would your advice be on the importance of quality and original content?

Always cooperate with the influencer and talk to him / her before setting up a campaign. He / she knows best what her followers are interested in and what they like. Us that and set up a campaign together with the influencer. This will prove much more effective than any old style advertisement.

10) What do you like best about partnering with brands?

I like it, if it is an eye-to-eye cooperation, where both the influencer and the brand work together in setting up a campaign. This is how a successful partnership is planned and can continue for a long time. Just publishing ads is not what makes a successful partnership.

Topics:

• Architecture
• Art
• Cars & Motorcycles
• Cooking
• Design
• DIY & Crafts
• Fashion
• Food & Drink
• Gardening
• Health & Fitness
• Nature & Outdoors
• Photography
• Travel

Country:

Germany