Instagram Influencer Spotlight On: Lou Lobsinger, Jr. @serralifestyle

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m in charge of all the Accessories & Performance products for the 5th largest dealer network in the U.S., Serra USA. I grew up in Detroit and have always been a lover of cars. I went to U of M to study English and combine my writing skills with my love for cars to create the www.instagram.com/SerraLifestyle program.

2) What are your topics of interest? What do you post on Instagram the most?

Anything and everything related to the lifestyles of our customers as reflected in the vehicles they drive.

3) How did your Instagram name come about?

It was the natural progression of our overall social media strategy.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Primarily WordSwag, Ripl, Legend, and TextonPicture. My routine is fairly simple; we get an image from a customer or from our photographers and I go in and edit the image and add our hashtag, #SerraLifestyle, to every one.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@black_list, @capturingthemachine, @carlifestyle, @crankandpiston, @itswhitenoise. They all inspire me equally…..

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Better descriptions and a finer attention to the descriptions. This is such a captive audience that although accustomed to largely ignoring the description they can be easily motivated with the right combination of words and sounds.

7) What’s your favorite part about being an influencer?

It’s keep me on my toes and forces me to bring my “A” game every day.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Keep it real. You maintain authenticity by using real people, real colors, real shadows……real life. The users know when you’re trying to hard. Also, don’t simply “think outside the box,” rather deny the box EVER EXISTED in the first place. Take a look at @fedex for inspiration….

9) What would your advice be on the importance of quality and original content?

There is absolutely NO way around quality and original content. You’re either all in or you’re simply another “advertisement.”

10) What do you like best about partnering with brands?

It allows us to leverage their ad dollar and push the envelope even further.

Topics:

• Cars & Motorcycles
• Fashion
• Film, Music & Books
• Health & Fitness
• Kids & Parenting
• Nature & Outdoors
• Travel

Country:

United States of America