Instagram Influencer Spotlight On: Cliff Kapatais @pixelcoma

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a vienna based photographer specialized in shooting people, food an music. I have a background in IT and marketing and left my day job to sucessfully pursue my carreer as photographer 3 years ago.

2) What are your topics of interest? What do you post on Instagram the most?

I mainly post shots from my work, i.e. portraits, food and events as well as backstage impressions and curious or beautiful things I find during my travels.

3) How did your Instagram name come about?

My instagram name is the name of my photography “brand”.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Lightroom and Photoshop to edit my pictures. My routine involves backing up all relevant images, developing the raws in LR and then finetuning them in Photoshop. Depending on the images I also use NikFX Plugins or HDR software.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I admire the quality and profesionalism of https://www.instagram.com/thedailydose__/, the recipes of https://www.instagram.com/itsfoodtastic/ and the dark side of https://www.instagram.com/harisnukem/

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Learn to read the light to make their pictures better! A good pictures is not created with expensive equipment but with knowledge and inspiration.

7) What’s your favorite part about being an influencer?

Getting to travel and meet interesting people, also I enjoy being amongst the first to testdrive new products.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Connect with the proper influencers that fit to your product/brand. Be honest with them. Define goals together. Let the influencers do their work!

9) What would your advice be on the importance of quality and original content?

Original and quality content is irreplaceable in todays world. Stockphotos will not do and staged shots don’t carry the honesty good influencers have. Before I try/buy any product I will research what the web is saying about it and that will decide if I buy something or not.

10) What do you like best about partnering with brands?

Working with brands that fit to my lifestyle allows me to create fantastic content and have fun along the way, something I can convey to my followers.

Topics:

• Art
• Cooking
• Fashion
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Nature & Outdoors
• Photography
• Technology
• Travel

Country:

Austria