Instagram Influencer Spotlight On: Bayleigh Way @bayshaeway

1) Tell us a little about yourself. What are you doing now and where do you come from?

I live in Auckland, New Zealand and am currently studying a Bachelor of Communications in Journalism and Public Relations. During my spare time I am most likely in the Auckland social scene and enjoy a lot of my time with friends.

2) What are your topics of interest? What do you post on Instagram the most?

A lot of my photos on Instagram are photos of myself, or with my friends. My two best friends are social-media celebrities so I have many photos with them (Jamie Curry and Kurt Coleman). Basically, I love photos of my surroundings, outfits, and company.

3) How did your Instagram name come about?

My whole name is Bayleigh Shae Way, so when you shorten my last name it is bayshaeway and it rhymes so it is easy to remember!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Afterlight and VSCO to alter filters on my photos! When I have a photo of my face close up I love to use Facetune and Airbrush for minor details.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I love Shani Grimmond’s instagram as we have the same style and instagram theme which is vibrant, look and fashion / beauty. I also love Andy Csinger as her instagram is based on fashion and surroundings also and gives a lot of inspiration.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

It would definitely have to be the Bondi Sands Ultra Dark which has just got released in New Zealand or the St Tropez Face oil for everyday tanning!

7) What’s your favorite part about being an influencer?

Basically just inspiring people with someone’s brand that I am happy to represent. To share a product with the world and being associated to that which influence people to get involved with is awesome.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Firstly, the brand running the campaign needs to set straight goals and know how they will maintain authenticity in the social network. They should carefully and strategically choose their social networks based on their campaigns and engage with their audience and participants. Display the campaign through photos and content and try have that distributed throughout different platforms and networks, with the help of the influencers, who will further share that content to a wider audience. The more it is distributed, the more authentic the brand and their campaign becomes.

9) What would your advice be on the importance of quality and original content?

Original and quality content is key because you know you have put the work and time into the content or brand. Ideas should be original because this will also justify authenticity as discussed above. It will be a new topic for search engine’s to recognise and may get overall more recognition online.

10) What do you like best about partnering with brands?

Enjoying the brand outcome that they have worked hard to build, while representing the product for my viewers to enjoy also.

Topics:

• Celebrities
• Fashion
• Hair & Beauty

Country:

New Zealand