SAFRA Movie Benefits #SAFRAMovieBenefits Campaign

Influencer Marketing Case Studies: SAFRA Movie Benefits Campaign

To promote the movie perks that SAFRA membership provides, SAFRA partnered with StarNgage to organize a private screening event at Shaw Lido for 30 micro-influencers. The movie perks that SAFRA membership offers include discount tickets and even 2 weekend tickets for the price of 1 at all Shaw Cinemas.

The event also featured cosplayers and photo-taking booths for the influencers to take photos with.  In addition, the influencer campaign gave a shout-out to an on-going Instagram photo contest that the public can participate in by posting photos of their movie night with the hashtag #SAFRAMovieBenefits.

Goals

• Primary Objective – To generate awareness of movie benefits offered by a SAFRA membership.
• Secondary Objective(s) – To increase participation in the #SAFRAMovieBenefits IG contest.

Approach

• Invited 30 micro-influencers and their partners to a movie date.
• 2 x IG posts about the screening event, one on the event day and another as a #throwbackthursday post on the following Thursday

Offer

• Free movie screening + vouchers

Results

• Exposure to over 300,000 followers of influencers on Instagram
• Over 60 campaigns related posts
• Likes received: over 22,000 Likes
• Comments received: Over 200 Comments
• Clicks to event landing page received: 86 clicks

LOGAN WAS LIKE WEW. Not the best plot but the action was intense. Thank you @safrasg and @shawcineplexes for the weekend invite! Enjoy a 1-for-1 weekend movie deal as a SAFRA member at Shaw Theatres! Participate in SAFRA's instagram hashtag contest by hashtagging your photos #SAFRAmoviebenefits! Top 20 fan posts will win $50 Shaw Premiere Gift vouchers 😊 For more details, go to www.SAFRA.sg/indulge/ #SAFRA1For1Movie#SAFRAmoviebenefits#SAFRAsg#BuildingBonds#CreatingMemories

A post shared by Cheryl Allison Lim 21 💕 (@cherzinga) on Mar 4, 2017 at 3:44am PST

Weekends calling, don't forget to enjoy 1-for-1 weekend movie deal as a SAFRA member at Shaw Threatres ✨ — Thank you @safrasg @starngage for the movie invite last Saturday! Join in SAFRA’s instagram Hashtag contest and stand to win $50 Shaw Premiere Gift Vouchers! For more details, go to this url http://bit.ly/2lb49of (Link in bio) #SAFRA1For1Movie, #SAFRAMovieBenefits #SAFRAsg #BuildingBonds #CreatingMemories

A post shared by PHYLLIS TAN. 💋 (@phyllisphyrris) on Mar 9, 2017 at 6:36am PST

As the weekend is nearing, remember flash your SAFRA member card to enjoy 1-for-1 weekend movie deal at Shaw Theatres 🎭 Also, take part in @safrasg Instagram Hashtag Contest by posting your movie date photos and hashtag #SAFRA1For1Movie & #SAFRAMovieBenefits 👫📽The top 20 posts will walk away with $50 Shaw Premiere Gift Vouchers. For more information, check out this link http://bit.ly/2lb49of #BuildingBonds #CreatingMemories #ThrowbackThursday

A post shared by C L A R I E. T E O (@xclarieacaciateo) on Mar 9, 2017 at 9:04pm PST

Calling all SAFRA Members!!! Flash your member card to enjoy 1-for-1 weekend movie deal at Shaw Theatres ? Also, do participate in @safrasg Instagram Hashtag Contest by posting your movie date photos and hashtag #SAFRA1For1Movie & #SAFRAMovieBenefits ??The top 20 posts will walk away with $50 Shaw Premiere Gift Vouchers! For more information, check out this link, http://bit.ly/2lb49of Special thanks to @safrasg and @starngage for the tickets to Logan the movie today ✨#BuildingBonds #CreatingMemories #starngage

A post shared by 巧丽.张 (@xclarieacaciateo) on Mar 3, 2017 at 11:47pm PST