Influencer Marketing Case Studies: PayPal E-Payment Solution #paypalatrestaurants Campaign
To promote the PayPal E-Payment Solution, PayPal partnered with StarNgage to invite 20 micro-influencers down for a complimentary lunch/dinner at participating restaurants: Fumee by Harbanos, IndoChili, Mitsuba, Nigiro Cafe and Enbu.
At these participating restaurants which have integrated PayPal’s e-payment solution, customers can make payment by simply entering their phone number into the restaurant’s iPad menu. They will receive a special link via SMS. By clicking on this link, it will open up a browser for the customer to pay using PayPal directly.
Goals
- Primary Objective – To generate awareness of PayPal E-Payment Solution and its benefits.
- Secondary Objective(s) – To drive traffic down to the participating restaurants and increase end consumer usage of PayPal for bill settlement.
Approach
- 2 x IG posts showcasing the: PayPal payment experience (Visual – Selfie/photo/video of the seamless payment process) and Dining experience (Visual – IG-worthy picture of the food of the restaurant and mention about PayPal Integrated Payment solution in the caption)
Offer
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At the end of the campaign, participants will receive PayPal credit, courtesy of PayPal Singapore.
Results
- Exposure to over 390,000 followers of influencers on Instagram
- Over 40 campaigns related posts
- Likes received: over 23,000 Likes
- Comments received: Over 350 Comments
- Clicks to the restaurants’ websites/FB pages received: 205 clicks
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