PayPal E-Payment Solution #paypalatrestaurants Campaign

Influencer Marketing Case Studies: PayPal E-Payment Solution #paypalatrestaurants Campaign

 

To promote the PayPal E-Payment Solution, PayPal partnered with StarNgage to invite 20 micro-influencers down for a complimentary lunch/dinner at participating restaurants: Fumee by Harbanos, IndoChili, Mitsuba, Nigiro Cafe and Enbu. 

At these participating restaurants which have integrated PayPal’s e-payment solution, customers can make payment by simply entering their phone number into the restaurant’s iPad menu. They will receive a special link via SMS. By clicking on this link, it will open up a browser for the customer to pay using PayPal directly.

 

Goals

  • Primary Objective – To generate awareness of PayPal E-Payment Solution and its benefits.
  • Secondary Objective(s) –  To drive traffic down to the participating restaurants and increase end consumer usage of PayPal for bill settlement.

Approach

  • 2 x IG posts showcasing the: PayPal payment experience (Visual – Selfie/photo/video of the seamless payment process) and Dining experience (Visual – IG-worthy picture of the food of the restaurant and mention about PayPal Integrated Payment solution in the caption)

Offer

  • At the end of the campaign, participants will receive PayPal credit, courtesy of PayPal Singapore.

Results

  • Exposure to over 390,000 followers of influencers on Instagram
  • Over 40 campaigns related posts
  • Likes received: over 23,000 Likes
  • Comments received: Over 350 Comments
  • Clicks to the restaurants’ websites/FB pages received: 205 clicks

 

Campaign Report

 

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