Muserfest Campaign

StarNgage x {{Muserfest}} Influencer Marketing Campaign

Influencer Marketing Case Study: Muserfest Campaign


We created a month-long, one-of-a-kind and first-in-Singapore influencer marketing campaign using mobile app and its network of fans to drive foot traffic, social media engagement and greater awareness to our client.



  • Primary Objective – I12 Katong took a strategic approach to their target audience – they wanted to nurture their secondary target audience by growing their brand in the youth market segment.
  • Secondary Objective(s) – To drive in-store traffic by promoting O2O Online-To-Offline (O2O) through Influencer Marketing.


  • The social media platform was discovered to be one of the most captivating social outlet for the teens. The local users, coined as “musers”, are also a close-knitted community.
  • We engaged top local musers as influencers and used short music slideshows to rally the youths, encouraging their large fan base to participate in the competition as well as to attend the event.


  • Total social media reach (FB + IG) = 138,000
  • Total social media impressions (FB + IG) = 225,300
  • Total engagement (FB + IG) = 10,700
  • Engagement rate = 7.8%
  • competition participants = 400
  • Influencer marketing engagement = 797,000


Campaign Report


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