Plaza Singapura #PSBonusTuesday Campaign

Influencer Marketing Case Studies: Plaza Singapura’s #PSBonusTuesday Campaign


To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram..



  • Primary Objective – To generate awareness of the PSBonusTuesday event.
  • Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.


  • Engaged 50 micro-influencers who are of the target age groups.
  • 1 x Teaser post announcing the event before the actual event date.
  • 1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.


  • Influencers are given $50 Capitaland Vouchers as incentives.


  • Exposure to over 316,000 followers of influencers
  • Over 100 campaigns related posts
  • Likes received: 21,000 Likes
  • Comments received: 397 Comments
  • Clicks to event landing page received: 189 clicks


Campaign Report


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