Influencer Marketing Case Study: Fantasy Squad #InSteingram Campaign
To help Fantasy Squad acquire new players and promote its #InSteingram campaign, it collaborated with StarNgage to engage 25 micro-influencers for an influencer campaign.
The #InSteingram campaign centers around the hashtag #InSteingram, where influencers gave out coupon codes in posts containing that particular hashtag. Players can then seek out the influencers’ postings to obtain multiple coupon codes to redeem exclusive in-game rewards.
Influencers are given a list of Fantasy Squad creatives to feature in a selfie-styled posting format, as well as their assigned coupon code and post caption.
Goals
- Primary Objective – To generate awareness of Fantasy Squad among the target audience (youth aged 16-28)
- Secondary Objective(s) – To promote the in-game #InSteingram campaign
Approach
- Engaged 25 influencers to feature Fantasy Squad
- Influencers assigned unique caption and coupon codes.
- Influencers directed followers to the game’s page on Google Play
Offer
- Sponsored Content (Paid Content)
Results
- Exposure to over 300,000 followers of influencers
- Over 25 Campaign Posts
- Over 8,500 likes on Instagram
- Over 83 comments on Instagram
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