Premium New Zealand Avocado – Avanza Influencer Marketing Campaign

Influencer Marketing Case Study: Avanza #AvanzaAvocado

 

Influencer marketing has become increasingly important to brands as consumers become more digitally-dependent on information and purchase recommendations found on social media.

This creates an opportunity for Avanza to tap into the limitless landscape of social media and many more media platforms to reach out to relevant audiences through relevant influencers.

 

Goals

  • Primary Objective – To create awareness for Avanza Avocado during the avocado season
  • Secondary Objective(s) – To build a strong influencer community for Avanza Avocado and showcase the different recipes users can create with avocados

Approach

  • Engaged a mix of Mega/Macro/Micro influencers

Offer

  • Sponsored Content

Results

  • Exposure to over 300,000 followers of influencers
  • Averagely 300 Campaign Engagements Per Post

 

Campaign Report

 
 

View this post on Instagram

[#NewRecipe] Avocado Chocolate Almond Cookies . The husband knew I was having "itchy" bakers' fingers when I called home to check on certain ingredients in the fridge. 😜 . True enough, here are my latest cookies! Because butter can be substituted by avocados 🥑, I decided to bake them using the healthier option. Result? These cookies have a fudgey, chewy and almost cakey texture. . Proud to say that no butter, oil or flour was used. Always use your kitchen "sixth sense" when replacing ingredients. . Swipe ⬅️ for more pics. Follow my link on profile ⬆️ for the super easy recipe. Just 3 quick steps, no mixer required. Great for last minute bakes. Airfryer and oven settings included. 👍 . . PS: I used @AvanzaAvocado, available in major supermarkets in Singapore. 😊 . . . . . . . ____________________________________ . . . #thehedgehogknows #avocadocookies #homechef #homebaked #ilovecooking #sgmakandiary #foodspotting #whati8today #8dayseat #sgfoodgasm #sgigfood #sgfooddiaries #sgigfoodies #instafood_sg #hungrygowhere #burpplesg #huffposttaste #sgmakandiary #igfoodie #foodspotting #f52grams #sginfluencer #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp #burpple

A post shared by Food | Baking | SG | Travel (@thehedgehogknows) on

 

View this post on Instagram

You probably wouldn’t believe that I’ve never eaten avocado all my life till I became a mother. 😂 Avocado was one of Renelle’s first solid food when she started on solids when she was four months old. It’s rich in many nutrients, including fiber, vitamins, minerals and healthy fats. Thanks @avanzaavocado for sending over this superfood for Renelle. 🥑 With clean rivers, crisp air quality and pristine countryside, New Zealand avocados are superior in taste, nutrition and quality. 👍🏻 You can get it at major supermarkets. I’ve created this very simple recipe to make it more interesting for Renelle to eat her avocadoes. Glad that she loves it. Swipe left to see her greedy face. 😄 Check out my IG Stories in Highlights at my profile for the steps. It’s nutritious and it makes a good snack for babies, toddlers, kids and even adults. Try it! 😋 #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp #a̫v̫o̫c̫a̫d̫o̫ #superfood #foodie #avocadorecipe #foodforkids #blw #foodfortoddlers #babyweaning #sgmums #sgmummies #sgparenting #sgmombloggers #mombloggers

A post shared by charmmy3030 (@charmmy3030) on

 

View this post on Instagram

Made myself a weekend treat with fresh avocados from @avanzaavocado! These great-tasting premium New Zealand avocados come in super handy when you want to make a delicious avocado smoothie in a mere couple of minutes. All you have to do is blend a ripe avocado (I love how the tag on the fruit tells you if the avocado is ripe and ready to be used by matching the colors) with some fresh coconut water and VIOLA, you’ll get a glass of avo-coconut smoothie at the comfort of your own home – it’s that simple! Their avocados are also superior in taste, nutritious and premium in quality so you are sure to get a delicious glass with each fruit! #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp

A post shared by Nicholas Zayden Tan (@nichology) on

 

 

 

View this post on Instagram

When life gives you avocados, make a sandwich! Indeed, this is one of those days where you learn to stay a step back & just spend quality time with yourself. This includes making the perfect, handcrafted sandwich 😌🤙🏻🥑🥪 ! . A very big sincere thanks to @avanzaavocado for sending us the most important ingredient all the way from New Zealand! Its harvest of premium quality avocados is known for its superiority in terms of taste, nutrition & quality 😘💯👍🏻🇳🇿 ! . Awww, this is definitely the sandwich where every bite is a blissful satisfaction 😉♥️🌸☘️ ! . #love #instagood #singapore #tbt #follow #wanderlust #happy #beautiful #like #picoftheday #summer #instadaily #igers #instalike #travel #holiday #asia #photography #newzealand #fruit #fruits #sandwich #foodstagram #yummy #avocado #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp

A post shared by DANIEL 🏵 (@foodchiak) on

 

 

Give your Opinions

Simple Share Buttons