Influencer Marketing Case Study: Avanza #AvanzaAvocado

Influencer marketing has become increasingly important to brands as consumers become more digitally-dependent on information and purchase recommendations found on social media.

This creates an opportunity for Avanza to tap into the limitless landscape of social media and many more media platforms to reach out to relevant audiences through relevant influencers.

Goals

• Primary Objective – To create awareness for Avanza Avocado during the avocado season
• Secondary Objective(s) – To build a strong influencer community for Avanza Avocado and showcase the different recipes users can create with avocados

Approach

• Engaged a mix of Mega/Macro/Micro influencers

Offer

• Sponsored Content

Results

• Exposure to over 300,000 followers of influencers
• Averagely 300 Campaign Engagements Per Post

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[#NewRecipe] Avocado Chocolate Almond Cookies . The husband knew I was having "itchy" bakers' fingers when I called home to check on certain ingredients in the fridge. 😜 . True enough, here are my latest cookies! Because butter can be substituted by avocados 🥑, I decided to bake them using the healthier option. Result? These cookies have a fudgey, chewy and almost cakey texture. . Proud to say that no butter, oil or flour was used. Always use your kitchen "sixth sense" when replacing ingredients. . Swipe ⬅️ for more pics. Follow my link on profile ⬆️ for the super easy recipe. Just 3 quick steps, no mixer required. Great for last minute bakes. Airfryer and oven settings included. 👍 . . PS: I used @AvanzaAvocado, available in major supermarkets in Singapore. 😊 . . . . . . . ____________________________________ . . . #thehedgehogknows #avocadocookies #homechef #homebaked #ilovecooking #sgmakandiary #foodspotting #whati8today #8dayseat #sgfoodgasm #sgigfood #sgfooddiaries #sgigfoodies #instafood_sg #hungrygowhere #burpplesg #huffposttaste #sgmakandiary #igfoodie #foodspotting #f52grams #sginfluencer #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp #burpple

A post shared by Food | Airfryer | SG | Travel (@thehedgehogknows) on Dec 24, 2018 at 2:58am PST

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Made myself a weekend treat with fresh avocados from @avanzaavocado! These great-tasting premium New Zealand avocados come in super handy when you want to make a delicious avocado smoothie in a mere couple of minutes. All you have to do is blend a ripe avocado (I love how the tag on the fruit tells you if the avocado is ripe and ready to be used by matching the colors) with some fresh coconut water and VIOLA, you’ll get a glass of avo-coconut smoothie at the comfort of your own home – it’s that simple! Their avocados are also superior in taste, nutritious and premium in quality so you are sure to get a delicious glass with each fruit! #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp

A post shared by Nicholas Zayden Tan (@nichology) on Dec 29, 2018 at 12:06am PST

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Some avocado to go along with my salad. I’m using @avanzaavocado which comes from New Zealand and they are great in terms of taste, nutrition and quality!! So gonna make some avocado smoothie as well 😋 Thank you @starngage And @avanzaavocado for sending these over! . . . . . #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #foodporn #foodpornsg #sgfood #sgfoodie #avocado #sp

A post shared by Rachel Lim (@rchyyxx) on Dec 31, 2018 at 2:36am PST

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<Avanza Avocado> Amidst all the festive feasting, do remember to keep yourself healthy 💪🏻💪🏻 too! —- Avocados are my biggest favourite 🥑🥑🥑 and they make great pairings with a whole lot of other food. This soft creamy superfood could also be your substitute for sweet fatty snacks and oily fried food; best eaten with salads, as a spread over toast 🍞 or even blended with milk into a smoothie 😁😁 🔸🔸🔸 http://www.oo-foodielicious.com/avanza-avocados-recipe/

A post shared by GWENᗪOᒪYᑎ_0.0 (@oo_foodielicious) on Dec 23, 2018 at 4:59am PST

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When life gives you avocados, make a sandwich! Indeed, this is one of those days where you learn to stay a step back & just spend quality time with yourself. This includes making the perfect, handcrafted sandwich 😌🤙🏻🥑🥪 ! . A very big sincere thanks to @avanzaavocado for sending us the most important ingredient all the way from New Zealand! Its harvest of premium quality avocados is known for its superiority in terms of taste, nutrition & quality 😘💯👍🏻🇳🇿 ! . Awww, this is definitely the sandwich where every bite is a blissful satisfaction 😉♥️🌸☘️ ! . #love #instagood #singapore #tbt #follow #wanderlust #happy #beautiful #like #picoftheday #summer #instadaily #igers #instalike #travel #holiday #asia #photography #newzealand #fruit #fruits #sandwich #foodstagram #yummy #avocado #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #sp

A post shared by DANIEL 🏵 (@foodchiak) on Dec 22, 2018 at 7:38am PST

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Rise and shine with AVANZA Avocado! This simple and healthy breakfast can be prepared within 10 minutes. Simply spread mashed avocado on sourdough bread, top it with eggs and sprinkle with freshly ground black pepper. Yum…. 🥑🥑🥑 . This superfood from AVANZA is AvoGreen compliant (pesticides are used sparingly). There's also a sticker indicator that tells you if your avocado is ripe. 🙆🏻‍♀️🙆🏻‍♀️🙆🏻‍♀️ . . #sp #AvanzaAvocado #AvanzaAvocadoSG #AvanzaxStarNgage #avocado

A post shared by SG Food Ninja (@zanthrea) on Jan 7, 2019 at 6:31pm PST