Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Matthijs de Ligt | 6.5M | 3.5% | 🇳🇱NL | 1.9M | View Profile | |
| 2 |  Greenpeace International 🌍 | 4.1M | 0.17% | 🇳🇱NL | Nature | 1.2M | View Profile |
| 3 |  Dumpert | 2.5M | 0.72% | 🇳🇱NL | Entertainment and MusicFunnyNewsMusic | 762.3K | View Profile |
| 4 |  Van Gogh Museum | 2.5M | 0.72% | 🇳🇱NL | Arts and CraftsHome and GardenDesign | 748.9K | View Profile |
| 5 |  Gisou | 2.0M | 0.44% | 🇳🇱NL | Beauty and Self CareProduct ShowcaseHome and GardenLifestyle | 603.2K | View Profile |
| 6 |  World Press Photo Foundation | 1.6M | 0.5% | 🇳🇱NL | PhotographyArts and Crafts | 466.7K | View Profile |
| 7 |  KLM Royal Dutch Airlines | 1.4M | 0.7% | 🇳🇱NL | TravelAdventurePhotographyAirline | 413.2K | View Profile |
| 8 |  433 NL | 1.4M | 1.41% | 🇳🇱NL | SportsMusic | 407.6K | View Profile |
| 9 |  DWFY BRIDAL STORE | 1.1M | 1.08% | 🇳🇱NL | Romance and WeddingAnimals & PetsCelebrities | 318.7K | View Profile |
| 10 |  NOS Stories | 966.1K | 1.45% | 🇳🇱NL | EducationEntertainment and MusicLife and SocietyNews | 289.8K | View Profile |
| 11 |  vtwonen | 866.2K | 0.3% | 🇳🇱NL | Home and GardenLifestyleDesign | 259.9K | View Profile |
| 12 |  Amsterdam 🇳🇱 Travel | Hotels | Food | Tips | 855.2K | 0.1% | 🇳🇱NL | PhotographyTravel | 256.6K | View Profile |
| 13 |  NOS | 844.9K | 0.77% | 🇳🇱NL | Entertainment and MusicNewsLifestyle | 253.5K | View Profile |
| 14 |  Rijksmuseum | 832.6K | 0.9% | 🇳🇱NL | Arts and CraftsDesignVisualizations | 249.8K | View Profile |
| 15 |  AWAKENINGS | 829.0K | 0.77% | 🇳🇱NL | Entertainment and MusicParentingDJ | 248.7K | View Profile |
| 16 |  The Best Chef | 817.3K | 0.2% | 🇳🇱NL | FoodFood and DrinkChefTopic Event | 245.2K | View Profile |
| 17 |  G-Star RAW | 771.4K | 0.12% | 🇳🇱NL | Fashion and AccessoriesStylingModeling | 231.4K | View Profile |
| 18 |  Amsterdam | Travel community | 717.3K | 0.51% | 🇳🇱NL | Travel | 215.2K | View Profile |
| 19 |  BY☆NOUCK | 707.9K | 0.05% | 🇳🇱NL | Fashion and AccessoriesProduct ShowcaseHome and GardenJewelry & Watches | 212.4K | View Profile |
| 20 |  LINDA. | 699.8K | 0.19% | 🇳🇱NL | NewsMusicLifestyle | 209.9K | View Profile |
| 21 |  Eredivisie | 693.8K | 0.37% | 🇳🇱NL | SportsPersonal FinanceSoccerMusic | 208.1K | View Profile |
| 22 |  De Speld | 688.6K | 0.79% | 🇳🇱NL | NewsNews&Politics | 206.6K | View Profile |
| 23 |  KLEIDERMAFIA | 677.4K | 0.3% | 🇳🇱NL | 203.2K | View Profile | |
| 24 |  Culinary Inspiration Official🌎 | 610.5K | 0.11% | 🇳🇱NL | FoodCelebrityChefRestaurants | 183.2K | View Profile |
| 25 |  PSV | 577.1K | 1.45% | 🇳🇱NL | 173.1K | View Profile | |
| 26 |  Ubisoft | 570.9K | 0.15% | 🇳🇱NL | GamesNewsVideo Games | 171.3K | View Profile |
| 27 |  Netflix Nederland & België | 545.3K | 0.49% | 🇳🇱NL | Entertainment and MusicLifestyle | 163.6K | View Profile |
| 28 |  RTL Nieuws | 542.5K | 0.45% | 🇳🇱NL | EducationNewsLifestyle | 162.7K | View Profile |
| 29 |  Best Daily Moto Media | 540.0K | 1.39% | 🇳🇱NL | Auto and VehiclesCelebrityRidersMotorcycle Racing | 162.0K | View Profile |
| 30 | 505.5K | 0.15% | 🇳🇱NL | NewsMoms | 151.7K | View Profile | |
| 31 |  Patta | 499.5K | 0.3% | 🇳🇱NL | 149.9K | View Profile | |
| 32 |  ARTIPOPPE | 491.3K | 0.42% | 🇳🇱NL | FamilyMomsModeling | 147.4K | View Profile |
| 33 |  Underfishing | 480.3K | 0.38% | 🇳🇱NL | AnimalsOutdoor Activity | 144.1K | View Profile |
| 34 |  Oasis Fashion | 472.2K | 0.02% | 🇳🇱NL | FashionLifestyleStyling | 141.7K | View Profile |
| 35 |  Loods 5 | 465.6K | 0.05% | 🇳🇱NL | Home and GardenDesignInterior DesignLifestyle | 139.7K | View Profile |
| 36 |  HEMA | 464.2K | 0.14% | 🇳🇱NL | Product Showcase | 139.3K | View Profile |
| 37 |  NU.nl | 457.6K | 1.1% | 🇳🇱NL | NewsNews&Politics | 137.3K | View Profile |
| 38 |  SuperYacht Times | 451.9K | 0.23% | 🇳🇱NL | TravelNewsAdventure | 135.6K | View Profile |
| 39 |  Filling Pieces | 446.4K | 0.12% | 🇳🇱NL | Fashion and AccessoriesStylingModeling | 133.9K | View Profile |
| 40 |  Bugaboo® | 430.0K | 0.16% | 🇳🇱NL | FamilyProduct ShowcaseHome and Garden | 129.0K | View Profile |
| 41 |  Q-dance | 420.1K | 0.67% | 🇳🇱NL | Entertainment and MusicOutdoor ActivityMusicSongwriting | 126.0K | View Profile |
| 42 |  Diederik Gommers | 416.9K | 2.24% | 🇳🇱NL | Education | 125.1K | View Profile |
| 43 |  Westwing | 415.5K | 0.03% | 🇳🇱NL | Home and GardenLifestyle | 124.7K | View Profile |
| 44 |  Rosefield | 414.7K | 0.3% | 🇳🇱NL | Fashion and AccessoriesHome and GardenStylingJewelry | 124.4K | View Profile |
| 45 |  ParraTV | 412.9K | 1.41% | 🇳🇱NL | Entertainment and MusicCelebrityNewsNews&Politics | 123.9K | View Profile |
| 46 |  Efteling | 403.9K | 2.73% | 🇳🇱NL | Entertainment and MusicLifestyleMusic | 121.2K | View Profile |
| 47 |  A State Of Trance | 399.2K | 0.51% | 🇳🇱NL | Entertainment and MusicNewsDJMusic | 119.8K | View Profile |
| 48 |  Olcay Gulsen - Entrepreneur & Activist | 398.4K | 1.75% | 🇳🇱NL | Beauty and Self CareEntertainment and MusicEducationRomance and Wedding | 119.5K | View Profile |
| 49 |  Dille & Kamille | 396.2K | 0.24% | 🇳🇱NL | Home and GardenLifestyle | 118.9K | View Profile |
| 50 | 393.0K | 3.5% | 🇳🇱NL | FashionModeling | 117.9K | View Profile | |
| 51 |  Action Nederland® | 390.7K | 0.29% | 🇳🇱NL | Product ShowcaseAuto and VehiclesHome and GardenVideo Gaming | 117.2K | View Profile |
| 52 |  Gaande™ | 388.9K | 2.15% | 🇳🇱NL | Celebrity | 116.7K | View Profile |
| 53 |  DRIFT | 387.1K | 0.66% | 🇳🇱NL | ArtTechnologyTravel | 116.1K | View Profile |
| 54 |  NOS Jeugdjournaal | 382.3K | 1.7% | 🇳🇱NL | EducationEntertainment and MusicFamilyLife and Society | 114.7K | View Profile |
| 55 |  Donsje Amsterdam | 376.8K | 0.05% | 🇳🇱NL | Fashion and AccessoriesAnimalsHome and GardenDesign | 113.0K | View Profile |
| 56 |  Sneaker District | 375.0K | 0.03% | 🇳🇱NL | Fashion and AccessoriesShoesStreetwearShoe Store | 112.5K | View Profile |
| 57 |  IKEA Nederland | 371.1K | 0.07% | 🇳🇱NL | Home and GardenLifestyle | 111.3K | View Profile |
| 58 |  DRIPPY | 369.9K | 0.4% | 🇳🇱NL | 111.0K | View Profile | |
| 59 |  RTLBoulevard | 368.4K | 1.3% | 🇳🇱NL | Entertainment and MusicMusic | 110.5K | View Profile |
| 60 |  MOSTWANTEDNL.NL | 364.5K | 0.15% | 🇳🇱NL | Fashion and AccessoriesStylingLifestyle | 109.4K | View Profile |
| 61 |  Wie is de Mol? | 363.5K | 5.38% | 🇳🇱NL | Entertainment and MusicParentingTV Shows | 109.1K | View Profile |
| 62 |  The Best Social Media - NL | 361.3K | 3.19% | 🇳🇱NL | Entertainment and MusicFunnyNewsNews&Politics | 108.4K | View Profile |
| 63 |  SneakerBAAS | 354.5K | 0.01% | 🇳🇱NL | Fashion and AccessoriesBasketballShoesStreetwear | 106.3K | View Profile |
| 64 |  Moco Museum | 353.9K | 0.43% | 🇳🇱NL | Arts and CraftsVisualizationsPainting | 106.2K | View Profile |
| 65 |  HKliving - global living | 350.6K | 0.13% | 🇳🇱NL | Home and GardenProduct ShowcaseDesignInterior Design | 105.2K | View Profile |
| 66 |  The World Is Yours | 344.4K | 6.5% | 🇳🇱NL | PhotographyTravelArchitectureNature & Outdoors | 103.3K | View Profile |
| 67 |  Jessie Jazz Vuijk | 343.4K | 2.96% | 🇳🇱NL | NaturePetsUpskillingEducation | 103.0K | View Profile |
| 68 |  Online Soccer Manager (OSM) | 340.3K | 0.5% | 🇳🇱NL | GamesSportsVideo GamingVideo Games | 102.1K | View Profile |
| 69 |  Flow Magazine | 335.4K | 0.17% | 🇳🇱NL | Arts and CraftsEducationNewsIllustrator | 100.6K | View Profile |
| 70 |  Rens Kroes | 329.3K | 0.34% | 🇳🇱NL | FoodBusiness and FinanceRecipesHealth | 98.8K | View Profile |
| 71 |  UNStudio | 323.0K | 0.28% | 🇳🇱NL | Arts and CraftsHome and GardenParentingDesign | 96.9K | View Profile |
| 72 |  #DARUM! | 320.5K | 1.86% | 🇳🇱NL | Entertainment and MusicMedical HealthMusicAnimals & Pets | 96.2K | View Profile |
| 73 |  Top Notch | 317.2K | 0.36% | 🇳🇱NL | Entertainment and MusicNews | 95.2K | View Profile |
| 74 |  Amsterdam Dance Event | 316.5K | 0.26% | 🇳🇱NL | Entertainment and MusicDJMusicProducers | 94.9K | View Profile |
| 75 |  SGXL | 311.2K | 0.37% | 🇳🇱NL | FunnyNewsModeling | 93.4K | View Profile |
| 76 |  allerhande | 306.5K | 0.17% | 🇳🇱NL | NewsNews&Politics | 91.9K | View Profile |
| 77 |  BrugklasTV | 297.8K | 0.47% | 🇳🇱NL | EducationFamilyMusicAutomotive | 89.3K | View Profile |
| 78 |  I amsterdam | 297.5K | 0.59% | 🇳🇱NL | Travel | 89.2K | View Profile |
| 79 |  MONO MOCKTAILS ® | 294.2K | 0.09% | 🇳🇱NL | Food | 88.3K | View Profile |
| 80 |  Porsche Fan Page | 290.1K | 3.63% | 🇳🇱NL | 87.0K | View Profile | |
| 81 |  Hotels | Resorts | Travel | 289.4K | 0.5% | 🇳🇱NL | TravelHotels | 86.8K | View Profile |
| 82 |  Lief Leven | 286.2K | 0.15% | 🇳🇱NL | EducationAnimals & PetsFilm, Music & BooksProduct Service | 85.9K | View Profile |
| 83 |  Kwantum Nederland | 284.3K | 0.14% | 🇳🇱NL | ArtLifestyle | 85.3K | View Profile |
| 84 |  Pleasurements | 282.2K | 0.4% | 🇳🇱NL | Romance and Wedding | 84.7K | View Profile |
| 85 |  Vandaag Inside | 282.2K | 1.04% | 🇳🇱NL | 84.7K | View Profile | |
| 86 |  KudoMarkt | 280.8K | – | 🇳🇱NL | Product Showcase | 84.3K | View Profile |
| 87 |  Radio 538 | 279.5K | 0.31% | 🇳🇱NL | Entertainment and MusicNewsMusic | 83.8K | View Profile |
| 88 |  Guerrilla | 278.4K | 1.41% | 🇳🇱NL | GamesHome and GardenAnimeGeek | 83.5K | View Profile |
| 89 |  imshiaa | أنا شيعي | 273.6K | – | 🇳🇱NL | 82.1K | View Profile | |
| 90 |  Chickslovefood | Snelle recepten & weinig ingrediënten | 270.6K | 0.12% | 🇳🇱NL | FoodNewsRaw Food | 81.2K | View Profile |
| 91 |  Phantasialand | 270.2K | 0.99% | 🇳🇱NL | Entertainment and Music | 81.0K | View Profile |
| 92 |  Qmusic Nederland | 270.1K | 0.63% | 🇳🇱NL | Entertainment and MusicNewsLifestyle | 81.0K | View Profile |
| 93 |  karwei | 269.5K | 0.17% | 🇳🇱NL | Home and GardenDIY and Life HacksLifestyleDesign | 80.8K | View Profile |
| 94 |  Dekmantel | 268.7K | 0.44% | 🇳🇱NL | Entertainment and MusicDJMusicProducers | 80.6K | View Profile |
| 95 |  Merve Oğuz | 266.9K | 0.41% | 🇳🇱NL | Food | 80.1K | View Profile |
| 96 |  Hexagon HQ | 266.1K | 0.26% | 🇳🇱NL | Entertainment and MusicFashion and AccessoriesProducersDJ | 79.8K | View Profile |
| 97 |  Mihankushea🇸🇱 | 264.2K | 0.74% | 🇳🇱NL | Shopping | 79.3K | View Profile |
| 98 |  De Telegraaf | 260.0K | 0.92% | 🇳🇱NL | Entertainment and MusicNewsNews&Politics | 78.0K | View Profile |
| 99 |  Luxury For Princess Hair | 258.3K | 0.07% | 🇳🇱NL | Beauty and Self CareHome and GardenStylingCelebrities | 77.5K | View Profile |
| 100 |  𝗗𝘂𝘀𝘁𝘆 • 𝗘𝘅 𝗢𝗻 𝗧𝗵𝗲 𝗕𝗲𝗮𝗰𝗵 𝗗𝗗 𝗦𝟳🌴 | 251.7K | 7.7% | 🇳🇱NL | Beauty and Self CareFashion and AccessoriesEntertainment and Music | 75.5K | View Profile |
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FAQ: Top Instagram Brand Ranking in Netherlands
Who are the top Instagram brands in Netherlands?
If you're looking to discover the leading Instagram brands in Netherlands, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Netherlands is @mdeligt_, boasting an impressive following of 6.5M subscribers.
Securing the second position is @greenpeace, commanding 4.1M subscribers. Additionally, @dumpert enjoys a following of 2.5M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
