Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Mobile Legends: Bang Bang (ID) | 11.3M | 0.06% | 🇮🇩ID | GamesVideo GamingNewsToys | 3.4M | View Profile |
| 2 |  Garena Free Fire Indonesia | 9.9M | 0.04% | 🇮🇩ID | GamesVideo GamingNews | 3.0M | View Profile |
| 3 |  Shopee Indonesia | 8.9M | 0.03% | 🇮🇩ID | Product ShowcaseMarketing and Advertising | 2.7M | View Profile |
| 4 |  Erick Thohir | 7.5M | 0.48% | 🇮🇩ID | 2.3M | View Profile | |
| 5 |  PERSIB | 7.0M | 1.09% | 🇮🇩ID | SportsSoccer | 2.1M | View Profile |
| 6 |  MPL Indonesia | 6.3M | 0.91% | 🇮🇩ID | Entertainment and Music | 1.9M | View Profile |
| 7 |  FOLKATIVE™ | 5.9M | 9.24% | 🇮🇩ID | Arts and CraftsTravelNewsMedia | 1.8M | View Profile |
| 8 |  Tokopedia | 5.3M | 0.07% | 🇮🇩ID | Product Education | 1.6M | View Profile |
| 9 |  Indosiar | 5.2M | 0.13% | 🇮🇩ID | Entertainment and MusicTelevisionNewsTV Channel | 1.5M | View Profile |
| 10 |  BMKG | 5.2M | 0.01% | 🇮🇩ID | NaturePolitics | 1.5M | View Profile |
| 11 |  Buya Yahya | 5.1M | 0.41% | 🇮🇩ID | EducationMarketing and Advertising | 1.5M | View Profile |
| 12 |  Fakta Info Psikologi 🌐 | 5.0M | 0.19% | 🇮🇩ID | EducationNewsPsychology | 1.5M | View Profile |
| 13 |  INDOZONE - #KAMUHARUSTAU | 4.7M | 1.14% | 🇮🇩ID | Entertainment and MusicNewsNews&Politics | 1.4M | View Profile |
| 14 |  Mata Najwa | 4.6M | 0.32% | 🇮🇩ID | Acting and DramaNews | 1.4M | View Profile |
| 15 |  Susi Pudjiastuti | 4.3M | 0.21% | 🇮🇩ID | Travel | 1.3M | View Profile |
| 16 |  BRI Liga 1 | 4.3M | 0.8% | 🇮🇩ID | SportsPersonal Finance | 1.3M | View Profile |
| 17 |  IVG | 4.2M | 0.17% | 🇮🇩ID | ArtEvents | 1.3M | View Profile |
| 18 |  detikcom | 4.2M | 0.09% | 🇮🇩ID | NewsNews&Politics | 1.3M | View Profile |
| 19 |  Rieta Amilia Beta | 4.0M | 0.11% | 🇮🇩ID | FinanceLifestyle | 1.2M | View Profile |
| 20 |  INDOMARET | 3.9M | 0.02% | 🇮🇩ID | FinanceMarketing and Advertising | 1.2M | View Profile |
| 21 |  Fiqih Muslimah | 3.9M | 0.11% | 🇮🇩ID | EducationReligion | 1.2M | View Profile |
| 22 |  🇮🇩 #NewNormal 🧼🦠 | 3.8M | 1.51% | 🇮🇩ID | FunnyNewsEntertainmentEntertainment Site | 1.2M | View Profile |
| 23 |  teladan rasul | 3.8M | 0.11% | 🇮🇩ID | EducationReligion | 1.1M | View Profile |
| 24 |  Alfamart | 3.7M | 0.02% | 🇮🇩ID | FinanceMarketing | 1.1M | View Profile |
| 25 |  Kartu Prakerja | 3.6M | 0.3% | 🇮🇩ID | EducationUpskillingCareers | 1.1M | View Profile |
| 26 |  JAKARTA INFO | 3.6M | 0.38% | 🇮🇩ID | NewsMedia/News Company | 1.1M | View Profile |
| 27 |  Dalang Pelo | 3.5M | 0.05% | 🇮🇩ID | Entertainment and MusicArts and CraftsNewsComics | 1.1M | View Profile |
| 28 |  PSSI | 3.4M | 6% | 🇮🇩ID | SportsNewsSoccer | 1.0M | View Profile |
| 29 |  Official Lazada Indonesia | 3.3M | 0.01% | 🇮🇩ID | Product ShowcaseFilm, Music & BooksCars & Motorcycles | 986.2K | View Profile |
| 30 |  Official Page Wardah Cosmetics | 3.2M | 0.01% | 🇮🇩ID | Beauty and Self Care | 959.2K | View Profile |
| 31 |  TikTok Indonesia | 3.2M | 0.02% | 🇮🇩ID | ArtMusicMoms | 954.4K | View Profile |
| 32 |  CPNS INDONESIA 2022 | 3.2M | 0.7% | 🇮🇩ID | Education | 952.7K | View Profile |
| 33 |  Official RCTI | 3.1M | 0.04% | 🇮🇩ID | Entertainment and MusicNewsTV Channel | 937.5K | View Profile |
| 34 |  Polisi indonesia Presisi | 3.1M | 0.1% | 🇮🇩ID | Life and SocietyPoliticsCars & Motorcycles | 916.9K | View Profile |
| 35 |  INDOMUSIKGRAM | 3.0M | 0.27% | 🇮🇩ID | Entertainment and MusicSingerMusic | 914.4K | View Profile |
| 36 |  SMART Muslimah | 3.0M | 0.06% | 🇮🇩ID | EducationEntertainment | 889.2K | View Profile |
| 37 |  CATATANFILM™ | 3.0M | 0.34% | 🇮🇩ID | Entertainment and MusicTelevisionCelebrityNews | 887.7K | View Profile |
| 38 |  DRANATHA SHOES SINCE 2012 | 2.9M | 0.13% | 🇮🇩ID | Fashion and Accessories | 872.3K | View Profile |
| 39 |  TRANS7 | 2.8M | 0.02% | 🇮🇩ID | Entertainment and MusicTelevisionNewsTV Channel | 828.8K | View Profile |
| 40 |  Yummy App | 2.7M | 0.01% | 🇮🇩ID | FoodFood and DrinkNewsCooking | 813.6K | View Profile |
| 41 |  MY TRIP MY ADVENTURE TRANS TV | 2.7M | 0.05% | 🇮🇩ID | TravelTelevisionTV Shows | 801.2K | View Profile |
| 42 |  Video Masak by Laper Story | 2.6M | 0.03% | 🇮🇩ID | Food | 790.0K | View Profile |
| 43 |  animasinopal | 2.6M | 1.27% | 🇮🇩ID | ArtCelebrityFilm, Music & BooksArchitecture | 788.7K | View Profile |
| 44 |  Kementerian Kesehatan RI | 2.6M | 0.07% | 🇮🇩ID | Politics | 783.8K | View Profile |
| 45 |  CNN Indonesia | 2.6M | 0.08% | 🇮🇩ID | News | 782.5K | View Profile |
| 46 |  Persebaya | 2.6M | 2% | 🇮🇩ID | SportsPersonal FinanceSoccer | 781.8K | View Profile |
| 47 |  Kemdikbud.RI | 2.6M | 0.13% | 🇮🇩ID | EducationPolitics | 769.7K | View Profile |
| 48 |  PSTORE JAKARTA | 2.6M | 0.2% | 🇮🇩ID | Product ShowcaseProduct Education | 769.3K | View Profile |
| 49 |  Inspirasi Harimu! | 2.5M | 0.14% | 🇮🇩ID | Fashion and Accessories | 741.6K | View Profile |
| 50 |  Chris Leong | 2.5M | 0.44% | 🇮🇩ID | Fitness and HealthEducationMedical Health | 735.2K | View Profile |
| 51 |  Garena Free Fire Indonesia 🇮🇩 | 2.4M | 0.1% | 🇮🇩ID | 721.2K | View Profile | |
| 52 |  SABYAN | 2.4M | 0.65% | 🇮🇩ID | Entertainment and MusicMusicSinger | 706.8K | View Profile |
| 53 |  Telkomsel | 2.4M | 0.03% | 🇮🇩ID | Product ShowcaseBusiness and Finance | 706.8K | View Profile |
| 54 |  Samsung Indonesia | 2.3M | 0.04% | 🇮🇩ID | BusinessFashion | 695.6K | View Profile |
| 55 |  Blibli.com | 2.3M | 0.01% | 🇮🇩ID | Product Showcase | 695.5K | View Profile |
| 56 |  NET. Mediatama Televisi | 2.3M | 0.1% | 🇮🇩ID | Entertainment and MusicTelevisionTV Channel | 692.2K | View Profile |
| 57 |  PERSIB BANDUNG 🔵 | 2.3M | 1.27% | 🇮🇩ID | SportsSoccer | 683.7K | View Profile |
| 58 |  Liputan6.com | 2.3M | 0.02% | 🇮🇩ID | Entertainment and MusicNews | 677.3K | View Profile |
| 59 |  KLAMBY | 2.3M | 0.04% | 🇮🇩ID | Fashion and Accessories | 676.2K | View Profile |
| 60 |  KFC Indonesia | 2.2M | 0.14% | 🇮🇩ID | FoodFood and Drink | 670.5K | View Profile |
| 61 |  Haidee & Orlin | 2.1M | 0.13% | 🇮🇩ID | Fashion and AccessoriesArts and CraftsHome and Garden | 644.8K | View Profile |
| 62 |  Xiaomi Indonesia | 2.1M | 0.06% | 🇮🇩ID | ElectronicsMobile | 640.6K | View Profile |
| 63 |  Kompas.com | 2.1M | 0.05% | 🇮🇩ID | NewsNews&Politics | 635.5K | View Profile |
| 64 |  🛠️ INSPIRASI DEKORASI RUMAH 🛠️ | 2.1M | 0.11% | 🇮🇩ID | Home and Garden | 629.5K | View Profile |
| 65 |  UNIQLO Indonesia | 2.1M | 0.04% | 🇮🇩ID | Fashion and Accessories | 623.2K | View Profile |
| 66 |  Akun resmi Kementerian BUMN RI | 2.1M | 0.19% | 🇮🇩ID | FinancePolitics | 619.1K | View Profile |
| 67 |  Aerostreet 🇮🇩 | 2.0M | 0.12% | 🇮🇩ID | Fashion and Accessories | 612.5K | View Profile |
| 68 |  Kementerian Ketenagakerjaan RI | 2.0M | 0.04% | 🇮🇩ID | EducationCareers | 609.3K | View Profile |
| 69 |  Pathdaily Indonesia | 2.0M | 0.1% | 🇮🇩ID | EducationQuotes | 608.1K | View Profile |
| 70 |  Haikal Hassan Baras | 2.0M | 0.03% | 🇮🇩ID | EducationSpeaker | 601.4K | View Profile |
| 71 |  JNE Express | 2.0M | 0.02% | 🇮🇩ID | Product EducationBusiness and Finance | 593.1K | View Profile |
| 72 |  GEULIS | 2.0M | 0.02% | 🇮🇩ID | Fashion and Accessories | 591.1K | View Profile |
| 73 |  Kementerian Kominfo | 2.0M | 0.04% | 🇮🇩ID | EducationHealth and Medical Services | 589.8K | View Profile |
| 74 |  McDonald's Indonesia | 2.0M | 0.32% | 🇮🇩ID | Food and DrinkFood | 588.0K | View Profile |
| 75 |  Fakta Group | Fakta Indo | 1.9M | 2.02% | 🇮🇩ID | EducationLife and Society | 581.8K | View Profile |
| 76 |  JCO Donuts & Coffee | 1.9M | 0.07% | 🇮🇩ID | FoodFood and Drink | 577.5K | View Profile |
| 77 |  KompasTV | 1.9M | 0.01% | 🇮🇩ID | Entertainment and MusicTelevisionNews | 574.9K | View Profile |
| 78 |  Giladiskon Indonesia | 1.9M | 0.32% | 🇮🇩ID | FinanceHome and GardenFoodCooking | 572.3K | View Profile |
| 79 |  GHEALSY ID | 1.9M | 0.02% | 🇮🇩ID | Shopping | 561.6K | View Profile |
| 80 |  matahari | 1.9M | 0.01% | 🇮🇩ID | Fashion and AccessoriesProduct Showcase | 559.3K | View Profile |
| 81 |  Bittersweet by Najla | 1.9M | 0.35% | 🇮🇩ID | Fashion and AccessoriesProduct ShowcaseHome and Garden | 557.2K | View Profile |
| 82 |  CoppaMagz Media | 1.8M | 0.18% | 🇮🇩ID | Entertainment and MusicArts and CraftsNews | 549.9K | View Profile |
| 83 |  Kajian Ustadz Adi Hidayat 🔵 | 1.8M | 0.08% | 🇮🇩ID | EducationNews&Politics | 548.8K | View Profile |
| 84 |  AFC | 1.8M | 0.89% | 🇮🇩ID | SportsPersonal FinanceSoccer | 545.5K | View Profile |
| 85 |  #SatuDataASN | 1.8M | 0.17% | 🇮🇩ID | EducationProduct ShowcaseBusiness and Finance | 534.8K | View Profile |
| 86 |  Arema FC | 1.8M | 1.16% | 🇮🇩ID | SportsEntertainment and MusicNewsSoccer | 533.2K | View Profile |
| 87 |  Starbucks Indonesia | 1.8M | 0.06% | 🇮🇩ID | Food and DrinkHome and GardenFood | 532.7K | View Profile |
| 88 |  kumparan | 1.8M | 0.09% | 🇮🇩ID | News | 526.0K | View Profile |
| 89 |  Pizza Hut Indonesia 🍕 | 1.7M | 0.07% | 🇮🇩ID | FoodFood and Drink | 524.4K | View Profile |
| 90 |  NGAJI LAGI INDONESIA | 1.7M | 0.7% | 🇮🇩ID | 524.3K | View Profile | |
| 91 |  BUTIK BANDUNG CEK STORY COBA 🔥 | 1.7M | – | 🇮🇩ID | Fashion and AccessoriesProduct Showcase | 523.9K | View Profile |
| 92 |  Burger King Indonesia | 1.7M | 0.05% | 🇮🇩ID | FoodHealth and Medical ServicesCooking | 515.6K | View Profile |
| 93 |  nkcthi | 1.7M | 5.2% | 🇮🇩ID | Entertainment and MusicLife and SocietyProduct ShowcaseBooks | 504.2K | View Profile |
| 94 |  eca AURA | 1.7M | 6% | 🇮🇩ID | 498.7K | View Profile | |
| 95 |  INDOZONE - FAKTADANMITOS | 1.6M | 0.32% | 🇮🇩ID | EducationNewsNews&Politics | 487.9K | View Profile |
| 96 |  HARGA GROSIRAN JUAL SATUAN | 1.6M | – | 🇮🇩ID | Fashion and Accessories | 481.6K | View Profile |
| 97 |  Pengamat Sepakbola | 1.6M | 3.19% | 🇮🇩ID | SportsEntertainment and MusicGamesNews | 481.4K | View Profile |
| 98 |  Jes J James | 1.6M | 1.3% | 🇮🇩ID | FoodBusiness and FinanceFood and Drink | 480.9K | View Profile |
| 99 |  Pengurus Besar Nahdlatul Ulama | 1.6M | 1.2% | 🇮🇩ID | EducationLife and SocietyPolitics | 478.6K | View Profile |
| 100 |  Dahsyat Musik | 1.6M | 0.41% | 🇮🇩ID | Entertainment and MusicMusic | 476.9K | View Profile |
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FAQ: Top Instagram Brand Ranking in Indonesia
Who are the top Instagram brands in Indonesia?
If you're looking to discover the leading Instagram brands in Indonesia, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Indonesia is @realmobilelegendsid, boasting an impressive following of 11.3M subscribers.
Securing the second position is @freefirebgid, commanding 9.9M subscribers. Additionally, @shopee_id enjoys a following of 8.9M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
