Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  KAYLA ITSINES | 15.8M | 0.04% | 🇦🇺AU | Fitness and HealthHome and Garden | 4.8M | View Profile |
| 2 |  JUSTIN CASSIN | 9.8M | 0.01% | 🇦🇺AU | FashionBeautyModelingStyling | 2.9M | View Profile |
| 3 |  Australia | 5.7M | 0.46% | 🇦🇺AU | TravelNewsAdventure | 1.7M | View Profile |
| 4 |  Cider | 5.1M | 0.1% | 🇦🇺AU | Fashion and Accessories | 1.5M | View Profile |
| 5 |  World Surf League | 4.0M | 0.26% | 🇦🇺AU | Outdoor ActivitySportsSurfing | 1.2M | View Profile |
| 6 |  ZIMMERMANN | 3.6M | 0.15% | 🇦🇺AU | Fashion and AccessoriesBusiness and FinanceFashion DesignModeling | 1.1M | View Profile |
| 7 |  Lonely Planet | 3.4M | 0.03% | 🇦🇺AU | TravelFood and DrinkAdventure | 1.0M | View Profile |
| 8 |  Hillsong Church | 3.0M | 0.12% | 🇦🇺AU | Entertainment and MusicSpeaker | 903.3K | View Profile |
| 9 |  Rap News 💿 | 2.6M | 0.14% | 🇦🇺AU | Entertainment and MusicNews | 783.1K | View Profile |
| 10 |  Procreate | 2.5M | 0.41% | 🇦🇺AU | Arts and CraftsCelebrityIllustratorDesign | 742.6K | View Profile |
| 11 |  Australian Open | 2.4M | 0.42% | 🇦🇺AU | SportsParentingTennis | 712.9K | View Profile |
| 12 |  ★ PRINCESSPOLLY.COM ★ | 2.2M | 0.04% | 🇦🇺AU | Fashion and AccessoriesStylingLifestyleClothing | 661.0K | View Profile |
| 13 |  𝐀𝐔𝐒𝐈𝐙𝐈𝐍𝐄 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 🦘🦘🦘 | 2.0M | 0.69% | 🇦🇺AU | Product Showcase | 589.0K | View Profile |
| 14 |  SHOWPO | 1.9M | 0.1% | 🇦🇺AU | Fashion and AccessoriesStylingLifestyleCelebrities | 575.9K | View Profile |
| 15 |  Shammi | 1.9M | 4.87% | 🇦🇺AU | Actors | 570.7K | View Profile |
| 16 |  QUAY AUSTRALIA | 1.8M | 0.03% | 🇦🇺AU | Fashion and AccessoriesParentingLifestyle | 552.8K | View Profile |
| 17 |  SABO | 1.7M | 0.03% | 🇦🇺AU | Fashion and AccessoriesLifestyleModeling | 495.5K | View Profile |
| 18 |  Shane Pace | 1.6M | 0.8% | 🇦🇺AU | Fitness and HealthCoachingTraining | 478.3K | View Profile |
| 19 |  Honey Birdette | 1.5M | 0.12% | 🇦🇺AU | Fashion and AccessoriesBeauty and Self CareHome and Garden | 454.9K | View Profile |
| 20 |  SINCERE SALLY | 1.5M | 0.59% | 🇦🇺AU | FamilyFashion and AccessoriesLifestyle | 442.4K | View Profile |
| 21 |  BALI BODY™ Official | 1.5M | 0.09% | 🇦🇺AU | Beauty and Self CareTravel | 435.5K | View Profile |
| 22 |  #TotalEnergiesCAFSC 🏆 | 1.4M | 0.61% | 🇦🇺AU | 423.6K | View Profile | |
| 23 |  Nagi & Dozer - RecipeTin Eats | 1.4M | 0.32% | 🇦🇺AU | FoodNewsRecipesCooking | 419.1K | View Profile |
| 24 |  Australia Zoo | 1.4M | 0.46% | 🇦🇺AU | AnimalsParentingMoms | 413.1K | View Profile |
| 25 |  Dr. Steann Simon | 1.4M | 1% | 🇦🇺AU | 410.9K | View Profile | |
| 26 |  BABYBOO | 1.3M | 0.27% | 🇦🇺AU | Fashion and AccessoriesLifestyle | 395.1K | View Profile |
| 27 |  Kmart Australia | 1.3M | 0.04% | 🇦🇺AU | Home and GardenDesignInterior DesignLifestyle | 393.9K | View Profile |
| 28 |  ICC T20 World Cup | 1.2M | 9.2% | 🇦🇺AU | Sports | 358.2K | View Profile |
| 29 |  Sydney, Australia | 1.2M | 0.4% | 🇦🇺AU | TravelPoliticsAdventure | 353.9K | View Profile |
| 30 |  BlackMilk Clothing | 1.1M | 0.03% | 🇦🇺AU | Fashion and AccessoriesModeling | 340.1K | View Profile |
| 31 |  No. 1 Self Tanning Brand 🏆 | 1.1M | 0.08% | 🇦🇺AU | Beauty and Self CareTravelLifestyle | 332.6K | View Profile |
| 32 |  KFC Big Bash League | 1.1M | 1.48% | 🇦🇺AU | PhotographyFashion and AccessoriesCricketMusic | 329.5K | View Profile |
| 33 |  YBS | 1.1M | 8.02% | 🇦🇺AU | Fashion and Accessories | 326.0K | View Profile |
| 34 |  Petal & Pup | 1.1M | 0.02% | 🇦🇺AU | Fashion and AccessoriesCelebrities | 324.5K | View Profile |
| 35 |  Melbourne | 1.1M | 0.23% | 🇦🇺AU | TravelPoliticsAdventure | 322.9K | View Profile |
| 36 |  Beginning Boutique | 1.1M | 0.11% | 🇦🇺AU | Fashion and AccessoriesModeling | 321.3K | View Profile |
| 37 |  AFL | 1.1M | 1.38% | 🇦🇺AU | SportsSoccer | 316.2K | View Profile |
| 38 |  The Betoota Advocate | 1.1M | 0.6% | 🇦🇺AU | Entertainment and MusicNewsNews&Politics | 315.8K | View Profile |
| 39 |  LORNA JANE ACTIVE | 1.0M | 0.03% | 🇦🇺AU | Fitness and HealthHealth | 315.0K | View Profile |
| 40 |  Windsor Smith Women’s Shoes | 1.0M | 0.07% | 🇦🇺AU | FashionShoes | 310.6K | View Profile |
| 41 |  SHOOTIME Alsaboory | 1.0M | 0.22% | 🇦🇺AU | Romance and Wedding | 307.7K | View Profile |
| 42 |  COTTON ON | 1.0M | 0.11% | 🇦🇺AU | Fashion and AccessoriesStylingLifestyle | 307.3K | View Profile |
| 43 |  MECCA | 1.0M | 0.05% | 🇦🇺AU | Beauty and Self CareProduct EducationHealth/BeautyPersonal Goods & General Merchandise Stores | 306.8K | View Profile |
| 44 |  Aesop | 1.0M | 0.41% | 🇦🇺AU | Beauty and Self CareMarketing and AdvertisingParentingDesign | 306.7K | View Profile |
| 45 |  Vogue Australia | 973.5K | 0.24% | 🇦🇺AU | Fashion and AccessoriesNewsNews&Politics | 292.0K | View Profile |
| 46 |  Orion: Horoscope & Astrology | 954.0K | 0.6% | 🇦🇺AU | 286.2K | View Profile | |
| 47 |  ScienceAlert | 946.2K | 0.39% | 🇦🇺AU | EducationNewsLandscaping | 283.9K | View Profile |
| 48 |  BROOKI | 927.0K | 3.61% | 🇦🇺AU | Food and DrinkFood | 278.1K | View Profile |
| 49 |  FASTPRINTING.COM | 890.4K | 0.05% | 🇦🇺AU | Product EducationProduct ShowcaseDesign | 267.1K | View Profile |
| 50 |  Peppermayo | 881.0K | 0.02% | 🇦🇺AU | 264.3K | View Profile | |
| 51 |  The Mum Crew | 874.0K | 1.43% | 🇦🇺AU | Family | 262.2K | View Profile |
| 52 |  Grace Loves Lace | Sustainable Bridal | 861.3K | 0.16% | 🇦🇺AU | Fashion and AccessoriesRomance and WeddingEvents | 258.4K | View Profile |
| 53 |  ABC News | 855.8K | 0.17% | 🇦🇺AU | Entertainment and MusicPhotographyNewsAdventure | 256.7K | View Profile |
| 54 |  Country Road | 827.0K | 0.04% | 🇦🇺AU | Fashion and AccessoriesHome and GardenParentingStyling | 248.1K | View Profile |
| 55 |  Tech I Want | Tech & Innovation | 814.1K | 0.07% | 🇦🇺AU | 244.2K | View Profile | |
| 56 |  K U L A N I K I N I S 🌞 | 805.0K | 0.27% | 🇦🇺AU | Fashion and AccessoriesOutdoor ActivityHealth & Fitness | 241.5K | View Profile |
| 57 |  EHPlabs | Be Empowered | 799.3K | 0.08% | 🇦🇺AU | Fitness and HealthTrainingCoaching | 239.8K | View Profile |
| 58 |  Beautiful Bizarre Magazine | 795.9K | 0.05% | 🇦🇺AU | Arts and CraftsEntertainment and MusicNewsNews&Politics | 238.8K | View Profile |
| 59 |  VANITY COLLECTIONS | 793.6K | 0.36% | 🇦🇺AU | Beauty and Self CareHome and GardenBusinessHair & Beauty | 238.1K | View Profile |
| 60 |  ZOË FOSTER BLAKE | 789.3K | 2.18% | 🇦🇺AU | Beauty | 236.8K | View Profile |
| 61 |  KOOKAÏ | 789.2K | 0.13% | 🇦🇺AU | Fashion and AccessoriesParentingHome and GardenBoutique | 236.8K | View Profile |
| 62 |  Maxmoefoe | 789.0K | 13.19% | 🇦🇺AU | Entertainment and MusicCelebrityModeling | 236.7K | View Profile |
| 63 |  Jai Brooks 🇮🇹🇦🇺 | 780.4K | 0.2% | 🇦🇺AU | Arts and CraftsModeling | 234.1K | View Profile |
| 64 |  BEC + BRIDGE | 774.7K | 0.03% | 🇦🇺AU | Fashion and AccessoriesModeling | 232.4K | View Profile |
| 65 |  frank body | 771.4K | 0.08% | 🇦🇺AU | Beauty and Self Care | 231.4K | View Profile |
| 66 |  Faithfull the Brand | 767.3K | 0.06% | 🇦🇺AU | Fashion and AccessoriesLifestyle | 230.2K | View Profile |
| 67 |  Lana Danilov 🚀 БЕСПЛАТНЫЕ ТРЕНИРОВКИ | 767.1K | 0.15% | 🇦🇺AU | Fitness and HealthFoodTravelMusic | 230.1K | View Profile |
| 68 |  OnePath Network | 759.6K | 0.87% | 🇦🇺AU | EducationCelebrityNews | 227.9K | View Profile |
| 69 |  Арсланалиев Арсланбек | 759.0K | 3.26% | 🇦🇺AU | Auto and VehiclesAutomotiveProduct ServiceProduct/Service | 227.7K | View Profile |
| 70 |  Gentlemen's Choice | 730.5K | 0.61% | 🇦🇺AU | EducationFashion and AccessoriesPersonal FinanceModeling | 219.2K | View Profile |
| 71 |  STEVEN KHALIL | 728.9K | 0.14% | 🇦🇺AU | Fashion and AccessoriesHome and Garden | 218.7K | View Profile |
| 72 |  Flow® Hive | 715.2K | 0.16% | 🇦🇺AU | NatureEducationHome and GardenEvents | 214.6K | View Profile |
| 73 |  BondiBoost® | 711.9K | 0.03% | 🇦🇺AU | Beauty and Self CareHome and Garden | 213.6K | View Profile |
| 74 |  Muscle Nation Apparel + Supps + Food | 711.2K | 0.03% | 🇦🇺AU | Fitness and HealthProduct ShowcaseCoachingTraining | 213.4K | View Profile |
| 75 |  Coconut Bowls™ | 699.9K | 0.05% | 🇦🇺AU | Home and GardenFoodFood and DrinkParenting | 210.0K | View Profile |
| 76 |  Kameli Boutique | 697.4K | 0.6% | 🇦🇺AU | Fashion and Accessories | 209.2K | View Profile |
| 77 |  Target Australia | 697.4K | 0.2% | 🇦🇺AU | Fashion and AccessoriesHome and GardenDesignStyling | 209.2K | View Profile |
| 78 |  Mighty Car Mods | 693.0K | 0.56% | 🇦🇺AU | Auto and VehiclesDIY and Life HacksAutomotiveCars | 207.9K | View Profile |
| 79 |  Adairs | 686.7K | 0.1% | 🇦🇺AU | 206.0K | View Profile | |
| 80 |  Lack of Color Hats | 678.6K | 0.05% | 🇦🇺AU | Fashion and AccessoriesLifestyleDesign | 203.6K | View Profile |
| 81 |  #thisisqueensland | 676.3K | 0.72% | 🇦🇺AU | Travel | 202.9K | View Profile |
| 82 |  Hijab House | 664.8K | 0.17% | 🇦🇺AU | Fashion and AccessoriesModeling | 199.4K | View Profile |
| 83 |  Deus Ex Machina | 662.4K | 0.24% | 🇦🇺AU | Auto and VehiclesSurfingMotorcycle | 198.7K | View Profile |
| 84 |  Tasmania | 657.6K | 0.46% | 🇦🇺AU | TravelAdventure | 197.3K | View Profile |
| 85 |  Infamous® | 653.3K | 0.01% | 🇦🇺AU | Fashion and AccessoriesMomsChildren | 196.0K | View Profile |
| 86 |  SelfieLeslie.com | 644.0K | 0.05% | 🇦🇺AU | Fashion and AccessoriesLifestyleStyling | 193.2K | View Profile |
| 87 |  Loving Tan | 643.4K | 0.22% | 🇦🇺AU | Beauty and Self CareHome and Garden | 193.0K | View Profile |
| 88 |  LUXURY LACE WIGS & EXTENSIONS | 642.1K | – | 🇦🇺AU | Fashion and AccessoriesCelebritiesHair & Beauty | 192.6K | View Profile |
| 89 |  taste.com.au | 636.6K | 0.07% | 🇦🇺AU | FoodFood and DrinkRecipesCooking | 191.0K | View Profile |
| 90 |  ECHT | 626.1K | 0.12% | 🇦🇺AU | Fitness and HealthFashion and AccessoriesCoachingTraining | 187.8K | View Profile |
| 91 |  Western Australia | 624.4K | 0.75% | 🇦🇺AU | TravelAdventure | 187.3K | View Profile |
| 92 |  Tony Bianco | 617.7K | 0.17% | 🇦🇺AU | Fashion and AccessoriesLifestyleStyling | 185.3K | View Profile |
| 93 |  South Australia | 614.8K | 0.6% | 🇦🇺AU | TravelHome and GardenAdventure | 184.4K | View Profile |
| 94 |  STYLERUNNER | 612.5K | 0.05% | 🇦🇺AU | Fashion and Accessories | 183.8K | View Profile |
| 95 |  THE ICONIC | 611.1K | 0.04% | 🇦🇺AU | Fashion and AccessoriesStylingLifestyle | 183.3K | View Profile |
| 96 |  🇦🇺 🌱🍄 | 609.1K | 2.63% | 🇦🇺AU | Fashion and AccessoriesFood and DrinkModeling | 182.7K | View Profile |
| 97 |  alice McCALL | 591.4K | 0.07% | 🇦🇺AU | Fashion and AccessoriesLifestyle | 177.4K | View Profile |
| 98 |  Funimation ANZ | 590.7K | 0.6% | 🇦🇺AU | Entertainment and MusicAnimation and CosplayGeekAnime | 177.2K | View Profile |
| 99 |  Hattie Boydle WBFF PRO | 588.6K | 0.73% | 🇦🇺AU | Fitness and Health | 176.6K | View Profile |
| 100 |  MOANA BIKINI | 582.6K | 0.06% | 🇦🇺AU | Fashion and AccessoriesBikiniModeling | 174.8K | View Profile |
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FAQ: Top Instagram Brand Ranking in Australia
Who are the top Instagram brands in Australia?
If you're looking to discover the leading Instagram brands in Australia, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Australia is @kayla_itsines, boasting an impressive following of 15.8M subscribers.
Securing the second position is @justincassin, commanding 9.8M subscribers. Additionally, @australia enjoys a following of 5.7M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
