Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Мэрилин Керро / Marilyn Kerro | 290.9K | 1.48% | 🇪🇪EE | Entertainment and Music | 87.3K | View Profile |
| 2 |  Visit Estonia | 141.2K | 1.07% | 🇪🇪EE | TravelPhotographyAdventure | 42.4K | View Profile |
| 3 |  Simple Session | 109.8K | 0.41% | 🇪🇪EE | Sports | 32.9K | View Profile |
| 4 |  Oksana Martynenko | PERMANENT | 105.8K | 0.73% | 🇪🇪EE | Beauty and Self Care | 31.7K | View Profile |
| 5 |  Master PRO Permanent Estonia | 93.9K | 0.09% | 🇪🇪EE | Beauty and Self CareEducationMarketing and AdvertisingPiercing | 28.2K | View Profile |
| 6 |  𝙑𝙖𝙨𝙨𝙞𝙡𝙞𝙠𝙞 𝙈𝙖𝙡𝙚𝙨𝙠𝙤𝙪®️ | 83.0K | 8.46% | 🇪🇪EE | Education | 24.9K | View Profile |
| 7 |  🚨Eyebrow Doctor®️Piret Aava | 73.7K | 0.28% | 🇪🇪EE | Beauty and Self CareMedical Health | 22.1K | View Profile |
| 8 |  DermalizePro | TattooAftercare | 69.2K | 0.06% | 🇪🇪EE | Product EducationCelebrityPiercing | 20.8K | View Profile |
| 9 |  Sky Plus | 66.8K | 0.8% | 🇪🇪EE | Entertainment and MusicNews | 20.0K | View Profile |
| 10 |  lilleliis | 60.6K | 0.4% | 🇪🇪EE | Arts and CraftsDesignMoms | 18.2K | View Profile |
| 11 |  MILA ALIAS 🇺🇦 | 59.8K | 0.18% | 🇪🇪EE | Entertainment and MusicMusicFilm, Music & BooksCelebrities | 17.9K | View Profile |
| 12 |  Resin Jewelry with Real Plants | 56.6K | 0.96% | 🇪🇪EE | 17.0K | View Profile | |
| 13 |  Kristiina from Estonia🇪🇪 | 56.3K | 1.33% | 🇪🇪EE | 16.9K | View Profile | |
| 14 |  NYX Professional Makeup Baltic | 52.1K | 0.36% | 🇪🇪EE | FashionBeautyBusiness | 15.6K | View Profile |
| 15 |  Benite Corion | 48.0K | 0.23% | 🇪🇪EE | Beauty and Self CareBusiness and FinanceMedical HealthStyling | 14.4K | View Profile |
| 16 |  Club Virgin | 46.9K | 0.26% | 🇪🇪EE | Romance and WeddingSinger | 14.1K | View Profile |
| 17 |  IRIS ABDULLAJEV | 46.7K | 0.82% | 🇪🇪EE | ArtBeauty | 14.0K | View Profile |
| 18 |  ETERNAL FITNESS NATION | 44.7K | 0.28% | 🇪🇪EE | Fitness and HealthNewsGymTraining | 13.4K | View Profile |
| 19 |  CatsuTheCat | 37.1K | 3.93% | 🇪🇪EE | PetsArts and CraftsTelevisionIllustrator | 11.1K | View Profile |
| 20 |  Denim Dream | 36.4K | 2.21% | 🇪🇪EE | Fashion and AccessoriesStylingLifestyle | 10.9K | View Profile |
| 21 |  INSTAGRAM №1 Estonia | 33.6K | 4.81% | 🇪🇪EE | TravelProduct ShowcaseMarketing and AdvertisingNews | 10.1K | View Profile |
| 22 |  BMW Estonia | 32.7K | 2.23% | 🇪🇪EE | Auto and VehiclesHome and GardenCarsAudi | 9.8K | View Profile |
| 23 |  Differ | 30.7K | 0.42% | 🇪🇪EE | Auto and Vehicles | 9.2K | View Profile |
| 24 |  Amiki Children | 30.0K | 0.07% | 🇪🇪EE | Fashion and AccessoriesFamilyCelebrities | 9.0K | View Profile |
| 25 |  Rademar | 29.8K | 0.6% | 🇪🇪EE | Sports | 8.9K | View Profile |
| 26 |  Vitalina Kachorivska | 29.4K | 0.2% | 🇪🇪EE | 8.8K | View Profile | |
| 27 |  õigekirjagurmaan | 29.3K | 3% | 🇪🇪EE | Education | 8.8K | View Profile |
| 28 |  Street Workout | 29.3K | 11.92% | 🇪🇪EE | Fitness and HealthOutdoor ActivitySportsHome and Garden | 8.8K | View Profile |
| 29 |  Estonian Cars 🇪🇪 | 27.9K | 1.83% | 🇪🇪EE | Auto and VehiclesAutomotiveCarsLuxury | 8.4K | View Profile |
| 30 |  Adriana Viks Permanent makeup | 26.8K | 0.06% | 🇪🇪EE | Beauty and Self Care | 8.0K | View Profile |
| 31 |  Piret Laos | 25.3K | 13.42% | 🇪🇪EE | Entertainment and Music | 7.6K | View Profile |
| 32 |  ABOUT YOU | 22.0K | 0.1% | 🇪🇪EE | Fashion and Accessories | 6.6K | View Profile |
| 33 |  KODA by Kodasema | 22.0K | 0.53% | 🇪🇪EE | Home and Garden | 6.6K | View Profile |
| 34 |  KidsGuru.ee | 21.6K | 0.1% | 🇪🇪EE | FamilyProduct Showcase | 6.5K | View Profile |
| 35 |  Med Blue | 21.6K | 0.94% | 🇪🇪EE | Education | 6.5K | View Profile |
| 36 |  Ragne Värk * retseptid | 21.2K | 1.93% | 🇪🇪EE | Food | 6.3K | View Profile |
| 37 |  #joelostrat #küpsetanaudiela | 21.1K | 4.02% | 🇪🇪EE | FoodMarketing and Advertising | 6.3K | View Profile |
| 38 |  SIMONA RASMANN | 21.0K | 2.15% | 🇪🇪EE | SportsOutdoor Activity | 6.3K | View Profile |
| 39 |  💉Ilukliinik 🇪🇪 Lux-Medicus CLINIC | 21.0K | 0.59% | 🇪🇪EE | Beauty and Self CareNews | 6.3K | View Profile |
| 40 |  Products For IPSC/USPSA/IDPA | 19.4K | 0.79% | 🇪🇪EE | 5.8K | View Profile | |
| 41 |  KANE’S | 19.1K | 1.14% | 🇪🇪EE | FoodTravel | 5.7K | View Profile |
| 42 |  Kanal 2 | 19.0K | 3.11% | 🇪🇪EE | Entertainment and Music | 5.7K | View Profile |
| 43 |  Аутлет Таллинское | 18.8K | 0.3% | 🇪🇪EE | Fashion and Accessories | 5.6K | View Profile |
| 44 |  Visit Tartu | 17.9K | 3.09% | 🇪🇪EE | 5.4K | View Profile | |
| 45 |  Tallinn Dolls | 17.9K | 0.88% | 🇪🇪EE | Fashion and AccessoriesStyling | 5.4K | View Profile |
| 46 |  Rally Estonia | 17.8K | 1.4% | 🇪🇪EE | Sports | 5.3K | View Profile |
| 47 |  Viks made by Velonia Bicycles | 17.6K | 2.98% | 🇪🇪EE | Outdoor ActivityHome and GardenBikes | 5.3K | View Profile |
| 48 |  IKEA Eesti | 17.5K | 0.4% | 🇪🇪EE | Home and Garden | 5.3K | View Profile |
| 49 |  Travel in Estonia | 17.5K | 1.63% | 🇪🇪EE | Travel | 5.3K | View Profile |
| 50 |  Kriss Soonik | 17.5K | 0.52% | 🇪🇪EE | Fashion and AccessoriesLifestyle | 5.2K | View Profile |
| 51 |  𝗟𝗔 𝗧𝗘𝗡𝗘 | 17.4K | 7.52% | 🇪🇪EE | Food | 5.2K | View Profile |
| 52 |  Maxence Rigottier | 17.4K | 0.29% | 🇪🇪EE | FinanceUpskillingHome and GardenLifestyle | 5.2K | View Profile |
| 53 |  KikasDesign | 17.3K | 6.5% | 🇪🇪EE | Auto and VehiclesArts and Crafts | 5.2K | View Profile |
| 54 |  Wokecustoms | 17.2K | 3.1% | 🇪🇪EE | Arts and Crafts | 5.2K | View Profile |
| 55 |  Fotografiska Tallinn | 17.1K | 5% | 🇪🇪EE | Photography | 5.1K | View Profile |
| 56 |  estoniandesignhouse | 17.0K | 0.64% | 🇪🇪EE | Arts and Crafts | 5.1K | View Profile |
| 57 |  Eesti jalgpall | 16.9K | 3.99% | 🇪🇪EE | Sports | 5.1K | View Profile |
| 58 |  Bolt Estonia | 16.9K | 1.21% | 🇪🇪EE | Auto and Vehicles | 5.1K | View Profile |
| 59 |  Sustainable•fashion•womenswear | 16.8K | 0.21% | 🇪🇪EE | Fashion and AccessoriesModeling | 5.1K | View Profile |
| 60 |  Permanent Make Up | 16.8K | 0.34% | 🇪🇪EE | Beauty and Self Care | 5.0K | View Profile |
| 61 |  ТРЕНИНГИ В ТАЛЛИННЕ | 16.6K | 1% | 🇪🇪EE | Beauty and Self CareEducation | 5.0K | View Profile |
| 62 |  Анна Пышнограева | 16.5K | 0.63% | 🇪🇪EE | Beauty and Self CareEducation | 4.9K | View Profile |
| 63 |  Visit Pärnu | 16.5K | 2.87% | 🇪🇪EE | FitnessHealth and Medical ServicesAdventure | 4.9K | View Profile |
| 64 |  ANASTASSIJA | 16.2K | 1.2% | 🇪🇪EE | Nature | 4.9K | View Profile |
| 65 |  𝕀𝕟𝕥𝕖𝕣𝕚𝕠 ℍ𝕠𝕞𝕖 | 16.0K | 0.4% | 🇪🇪EE | Home and Garden | 4.8K | View Profile |
| 66 |  Work In Estonia | 15.5K | 0.48% | 🇪🇪EE | Education | 4.7K | View Profile |
| 67 |  Eesti Rahvusringhääling | 15.4K | 2.79% | 🇪🇪EE | Entertainment and MusicNews | 4.6K | View Profile |
| 68 |  Tassikoogid 🎀 | 15.2K | 8.37% | 🇪🇪EE | FoodFood & Drink | 4.6K | View Profile |
| 69 |  LENNE OFFICIAL | 15.2K | 0.19% | 🇪🇪EE | Fashion and AccessoriesFamily | 4.6K | View Profile |
| 70 |  Samsung Eesti | 15.1K | – | 🇪🇪EE | 4.5K | View Profile | |
| 71 |  Õhtuleht | 15.0K | 1.09% | 🇪🇪EE | News | 4.5K | View Profile |
| 72 |  Betsafe Eesti | 14.8K | 1.16% | 🇪🇪EE | Shopping | 4.4K | View Profile |
| 73 |  JANA BOBERG | 14.6K | 2.15% | 🇪🇪EE | BeautyFashionCelebritiesHair & Beauty | 4.4K | View Profile |
| 74 |  IGAMIDANES | 14.6K | 17% | 🇪🇪EE | Entertainment and Music | 4.4K | View Profile |
| 75 |  Send videos and photos - 📩 | 14.5K | 5.8% | 🇪🇪EE | 4.4K | View Profile | |
| 76 |  Tradehouse Ilukaubamaja | 14.5K | 1.6% | 🇪🇪EE | Beauty and Self Care | 4.4K | View Profile |
| 77 |  University of Tartu | 14.4K | 3.47% | 🇪🇪EE | Education | 4.3K | View Profile |
| 78 |  Club Sonder 🇪🇪 | 13.8K | 5.16% | 🇪🇪EE | Entertainment and Music | 4.1K | View Profile |
| 79 |  Lilli Jahilo | 13.6K | 0.66% | 🇪🇪EE | Fashion and AccessoriesLifestyleStylingDesign | 4.1K | View Profile |
| 80 |  Elu24.ee | 13.6K | 2.12% | 🇪🇪EE | Entertainment and Music | 4.1K | View Profile |
| 81 |  Ballet Summer Workshop Estonia | 13.4K | 1.4% | 🇪🇪EE | 4.0K | View Profile | |
| 82 |  Mervi Kala | 13.2K | 1.19% | 🇪🇪EE | Pets | 3.9K | View Profile |
| 83 |  Ｃｅｔｔｌｉｎ 🍓 | 13.2K | 4.36% | 🇪🇪EE | EducationArt | 3.9K | View Profile |
| 84 |  Ringvaade | 13.1K | 2.6% | 🇪🇪EE | Entertainment and Music | 3.9K | View Profile |
| 85 |  Valio Eesti | 13.0K | 1.6% | 🇪🇪EE | Food | 3.9K | View Profile |
| 86 |  ELISHEVA & SHOSHANA (E&S) | 12.8K | 3.4% | 🇪🇪EE | Beauty and Self CareNature | 3.9K | View Profile |
| 87 |  Glanz & Glamuur | 12.6K | 0.3% | 🇪🇪EE | ShoppingFashion and Accessories | 3.8K | View Profile |
| 88 |  Politsei- ja Piirivalveamet | 12.6K | 3.76% | 🇪🇪EE | 3.8K | View Profile | |
| 89 |  Hairstudio Hairextensions | 12.5K | – | 🇪🇪EE | Beauty and Self Care | 3.8K | View Profile |
| 90 |  SKY.EE | 12.5K | 2% | 🇪🇪EE | Entertainment and Music | 3.8K | View Profile |
| 91 |  Fitlap.ee toitumiskava | 12.4K | 1.38% | 🇪🇪EE | Fitness and HealthFood | 3.7K | View Profile |
| 92 |  Rauno Planken 🇪🇪 | 12.3K | 1.79% | 🇪🇪EE | Entertainment and MusicTravel | 3.7K | View Profile |
| 93 |  𝘌𝘮𝘣𝘳𝘰𝘪𝘥𝘦𝘳𝘺 and ART ✂️ 𝒦𝒶𝓉𝒿𝒶 ℳ𝒶𝒾𝓃 🇪🇪 | 12.1K | 0.54% | 🇪🇪EE | Outdoor ActivityNature | 3.6K | View Profile |
| 94 |  Liisi Väli | 12.1K | 6.17% | 🇪🇪EE | DIY and Life HacksHome and Garden | 3.6K | View Profile |
| 95 |  Alex K Saito 🇪🇪 | 12.0K | 2.5% | 🇪🇪EE | 3.6K | View Profile | |
| 96 |  •Katrina• | 11.9K | 20.64% | 🇪🇪EE | Arts and CraftsDesignDIY & Crafts | 3.6K | View Profile |
| 97 |  ETV | Eesti Televisioon | 11.9K | 2.43% | 🇪🇪EE | Entertainment and MusicEducation | 3.6K | View Profile |
| 98 |  Balbiino | 11.9K | 3.2% | 🇪🇪EE | 3.6K | View Profile | |
| 99 |  ⠀⠀⠀ＩＳＢＵＳＨＫＡ 🇪🇪 ℂ𝕝𝕠𝕥𝕙𝕚𝕟𝕘 𝕝𝕚𝕟𝕖 | 11.7K | 1.1% | 🇪🇪EE | 3.5K | View Profile | |
| 100 |  Postimees | 11.7K | 2.1% | 🇪🇪EE | SportsEntertainment and Music | 3.5K | View Profile |
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FAQ: Top Instagram Brand Ranking in Estonia
Who are the top Instagram brands in Estonia?
If you're looking to discover the leading Instagram brands in Estonia, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Estonia is @devilmarylinkerro, boasting an impressive following of 290.9K subscribers.
Securing the second position is @visitestonia, commanding 141.2K subscribers. Additionally, @simplesession enjoys a following of 109.8K.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
