Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Netflix Brasil | 37.9M | 0.18% | 🇧🇷BR | Entertainment and MusicNewsNews&PoliticsTV Shows | 11.4M | View Profile |
| 2 |  Flamengo | 24.8M | 0.52% | 🇧🇷BR | SportsSoccer | 7.4M | View Profile |
| 3 |  Big Brother Brasil | 21.1M | 0.31% | 🇧🇷BR | Entertainment and MusicTV Shows | 6.3M | View Profile |
| 4 |  Hugo Gloss | 21.1M | 0.11% | 🇧🇷BR | Entertainment and MusicCelebrityNewsJournalists | 6.3M | View Profile |
| 5 |  Seleção Brasileira de Futebol | 15.8M | 0.68% | 🇧🇷BR | 4.7M | View Profile | |
| 6 |  SBT | 14.6M | 0.01% | 🇧🇷BR | Entertainment and MusicNewsTV Channel | 4.4M | View Profile |
| 7 |  Garena Free Fire Brasil | 13.2M | 0.06% | 🇧🇷BR | Games | 4.0M | View Profile |
| 8 |  americanas | 13.2M | 0.02% | 🇧🇷BR | Soccer | 4.0M | View Profile |
| 9 |  TV Globo | 13.1M | 0.03% | 🇧🇷BR | Entertainment and MusicNewsTV Channel | 3.9M | View Profile |
| 10 |  Giovanna Lancellotti | 11.6M | 0.3% | 🇧🇷BR | CelebrityActing and Drama | 3.5M | View Profile |
| 11 |  l7nnon | 11.6M | 2.36% | 🇧🇷BR | Art | 3.5M | View Profile |
| 12 |  La casa de papel - BERLÍN | 11.4M | 3.46% | 🇧🇷BR | ArtActors | 3.4M | View Profile |
| 13 |  Riverdale | 10.4M | 0.63% | 🇧🇷BR | Entertainment and MusicCelebrityActorsFilm | 3.1M | View Profile |
| 14 |  Fatos Desconhecidos | 9.6M | 0.45% | 🇧🇷BR | EducationNewsEntertainment | 2.9M | View Profile |
| 15 |  HAVAN | 9.4M | 0.06% | 🇧🇷BR | Fashion and AccessoriesHome and GardenVideo Gaming | 2.8M | View Profile |
| 16 | 9.2M | 0.14% | 🇧🇷BR | NewsTV Shows | 2.8M | View Profile | |
| 17 |  Mario Sergio Cortella | 9.0M | 0.08% | 🇧🇷BR | EducationHome and GardenWriters | 2.7M | View Profile |
| 18 |  Lojas Renner | 8.5M | 0.01% | 🇧🇷BR | Romance and WeddingMarketing and AdvertisingFashion Design | 2.5M | View Profile |
| 19 |  Thiago Nigro | O Primo Rico | 8.2M | 0.49% | 🇧🇷BR | FinanceEducationNews | 2.5M | View Profile |
| 20 |  Forbes Brasil | 7.7M | 0.09% | 🇧🇷BR | FinanceNews | 2.3M | View Profile |
| 21 |  Lu do Magalu 💙 | 7.0M | 0.01% | 🇧🇷BR | Art | 2.1M | View Profile |
| 22 |  C&A Brasil | 6.9M | 0.02% | 🇧🇷BR | Fashion and AccessoriesSoccer | 2.1M | View Profile |
| 23 |  CARAS | 6.8M | 0.11% | 🇧🇷BR | NewsNews&Politics | 2.0M | View Profile |
| 24 |  Pânico No Instagram | 6.4M | 0.03% | 🇧🇷BR | Entertainment and MusicTV Shows | 1.9M | View Profile |
| 25 |  Beaverart Engineer | 6.4M | – | 🇧🇷BR | Marketing and Advertising | 1.9M | View Profile |
| 26 |  🌸Luiza Sobreira 🌸 | 6.0M | 0.11% | 🇧🇷BR | Fashion and Accessories | 1.8M | View Profile |
| 27 |  Portal R7 | 5.7M | 0.03% | 🇧🇷BR | NewsNews&Politics | 1.7M | View Profile |
| 28 |  SportsCenter Brasil | 5.6M | 0.13% | 🇧🇷BR | NewsSportsSoccer | 1.7M | View Profile |
| 29 |  Record TV | 5.6M | 0.01% | 🇧🇷BR | Entertainment and MusicNews | 1.7M | View Profile |
| 30 |  Razões Para Acreditar | 5.5M | 0.42% | 🇧🇷BR | EducationNews | 1.6M | View Profile |
| 31 |  CONMEBOL Libertadores | 5.4M | 0.77% | 🇧🇷BR | SportsMarketing and AdvertisingActors | 1.6M | View Profile |
| 32 |  Fofocalizando | 5.4M | 0.08% | 🇧🇷BR | Entertainment and MusicTV Shows | 1.6M | View Profile |
| 33 |  Quarto de bebê e infantil | 5.0M | 0.03% | 🇧🇷BR | FamilyFashion and Accessories | 1.5M | View Profile |
| 34 |  adidas Brasil | 4.9M | 0.13% | 🇧🇷BR | Sports | 1.5M | View Profile |
| 35 |  Cifras | 4.9M | 0.33% | 🇧🇷BR | Entertainment and MusicNewsEntertainment | 1.5M | View Profile |
| 36 |  Lojas Marisa | 4.8M | 0.04% | 🇧🇷BR | Fashion and AccessoriesMarketing and Advertising | 1.5M | View Profile |
| 37 |  Um Cartão | 4.7M | 0.47% | 🇧🇷BR | Life and SocietyQuotes | 1.4M | View Profile |
| 38 |  Melissa Brasil | 4.6M | 0.07% | 🇧🇷BR | Fashion and AccessoriesDesign | 1.4M | View Profile |
| 39 |  MIRACLE BELT | 4.4M | 0.03% | 🇧🇷BR | Fashion and Accessories | 1.3M | View Profile |
| 40 |  Free Fire Esports Brasil #LBFF | 4.4M | 0.3% | 🇧🇷BR | 1.3M | View Profile | |
| 41 |  Moleca Oficial | 4.4M | 0.07% | 🇧🇷BR | Fashion and AccessoriesMarketing and AdvertisingShoes | 1.3M | View Profile |
| 42 |  Avon Brasil 💄 | 4.2M | 0.13% | 🇧🇷BR | Shopping | 1.2M | View Profile |
| 43 |  ARQUITETURA & DESIGN | 4.1M | 0.13% | 🇧🇷BR | Art | 1.2M | View Profile |
| 44 |  Şule Ölmez | 4.0M | 0.3% | 🇧🇷BR | Beauty | 1.2M | View Profile |
| 45 |  Vizzano | 3.9M | 0.2% | 🇧🇷BR | Fashion and Accessories | 1.2M | View Profile |
| 46 |  CNN Brasil | 3.9M | 0.25% | 🇧🇷BR | TravelNews | 1.2M | View Profile |
| 47 |  Tattoodo | 3.9M | 0.06% | 🇧🇷BR | FashionPiercing | 1.2M | View Profile |
| 48 |  REVISTA PORTFOLIO BRAZIL | 3.8M | – | 🇧🇷BR | 1.1M | View Profile | |
| 49 |  Salon Line | 3.8M | 0.16% | 🇧🇷BR | Beauty and Self Care | 1.1M | View Profile |
| 50 |  AliExpress Brasil 🇧🇷 | 3.8M | 0.01% | 🇧🇷BR | Product Showcase | 1.1M | View Profile |
| 51 |  Cacau Protasio | 3.8M | 0.06% | 🇧🇷BR | Entertainment and MusicActing and DramaPlus Size | 1.1M | View Profile |
| 52 |  CB da Casas Bahia 🧢 | 3.8M | 0.03% | 🇧🇷BR | GamesEntertainment and MusicDesign | 1.1M | View Profile |
| 53 |  O Segredo | 3.8M | 0.01% | 🇧🇷BR | Entertainment and MusicLife and SocietyNews | 1.1M | View Profile |
| 54 |  Folha de S.Paulo | 3.7M | 0.15% | 🇧🇷BR | NewsNews&Politics | 1.1M | View Profile |
| 55 |  Quem | 3.7M | 0.3% | 🇧🇷BR | Entertainment and Music | 1.1M | View Profile |
| 56 |  Méqui | 3.6M | 0.1% | 🇧🇷BR | FoodFood and DrinkSoccer | 1.1M | View Profile |
| 57 |  MasterChef Brasil | 3.5M | 0.2% | 🇧🇷BR | Food | 1.1M | View Profile |
| 58 |  🧠 Instituto Neuro® Cursos | 3.5M | 0.04% | 🇧🇷BR | 1.1M | View Profile | |
| 59 |  Havaianas | 3.5M | 0.05% | 🇧🇷BR | Marketing and AdvertisingProduct ServicePersonal Goods & General Merchandise Stores | 1.1M | View Profile |
| 60 |  UFC Brasil | 3.5M | 0.08% | 🇧🇷BR | SportsEntertainment and MusicPolitics | 1.0M | View Profile |
| 61 |  Samsung Brasil | 3.5M | 0.01% | 🇧🇷BR | ShoppingModeling | 1.0M | View Profile |
| 62 |  Assaí Atacadista | 3.5M | 0.01% | 🇧🇷BR | Fashion and Accessories | 1.0M | View Profile |
| 63 |  Hering Oficial | 3.4M | 0.02% | 🇧🇷BR | Fashion and AccessoriesHealth and Medical Services | 1.0M | View Profile |
| 64 |  MTV Brasil | 3.4M | 0.46% | 🇧🇷BR | Entertainment and MusicNewsMusicDJ | 1.0M | View Profile |
| 65 |  TikTok Brasil | 3.3M | 0.01% | 🇧🇷BR | Entertainment and Music | 988.1K | View Profile |
| 66 |  AdoroCinema | 3.2M | 0.28% | 🇧🇷BR | Entertainment and MusicNewsCinema | 972.7K | View Profile |
| 67 |  👔Empreendedorismo💪🏻Motivação | 3.2M | 1.16% | 🇧🇷BR | FinanceBusiness and Finance | 950.5K | View Profile |
| 68 |  Discovery Engenharia | 3.1M | 1.3% | 🇧🇷BR | EducationHome and Garden | 929.2K | View Profile |
| 69 |  Canção Nova | 3.1M | 0.1% | 🇧🇷BR | 917.7K | View Profile | |
| 70 |  Marvel Brasil | 3.0M | 1.64% | 🇧🇷BR | Entertainment and MusicNewsMovies | 912.8K | View Profile |
| 71 |  Dailus | 3.0M | 0.17% | 🇧🇷BR | Beauty and Self CareProduct ShowcaseHair & BeautyCelebrities | 907.9K | View Profile |
| 72 |  Sephora Brasil | 3.0M | 0.1% | 🇧🇷BR | Beauty and Self CareMarketing and Advertising | 907.7K | View Profile |
| 73 |  Quem Disse, Berenice? | 3.0M | 0.04% | 🇧🇷BR | Beauty and Self CareProduct | 898.7K | View Profile |
| 74 |  Reflexão Padre Fábio de Melo | 3.0M | 0.5% | 🇧🇷BR | 898.5K | View Profile | |
| 75 |  👉 Peinados & Trenzas 😊 | 3.0M | 0.07% | 🇧🇷BR | Beauty and Self CareDIY and Life HacksActorsModeling | 898.2K | View Profile |
| 76 |  The Noite com Danilo Gentili | 3.0M | 0.66% | 🇧🇷BR | Entertainment and MusicFunnyHealth and Medical Services | 894.7K | View Profile |
| 77 |  Dakota Calçados | 2.9M | 0.08% | 🇧🇷BR | Fashion and AccessoriesShoes | 883.5K | View Profile |
| 78 |  Colcci | 2.9M | 0.01% | 🇧🇷BR | Fashion and AccessoriesMusic | 880.7K | View Profile |
| 79 |  Loja Vida e Cor | 2.9M | 0.01% | 🇧🇷BR | Home and GardenProduct Showcase | 878.8K | View Profile |
| 80 |  Exame | 2.9M | 0.22% | 🇧🇷BR | FinanceNewsNews&Politics | 876.7K | View Profile |
| 81 |  Balanço Geral | 2.9M | 0.05% | 🇧🇷BR | Entertainment and MusicTV Shows | 874.6K | View Profile |
| 82 |  Risqué | 2.9M | 0.07% | 🇧🇷BR | Fashion and AccessoriesHealth | 867.2K | View Profile |
| 83 |  Richard Camacho | 2.9M | 2.22% | 🇧🇷BR | Singer | 860.9K | View Profile |
| 84 |  Joias Vivara | 2.9M | 0.06% | 🇧🇷BR | Fashion and AccessoriesHome and Garden | 860.5K | View Profile |
| 85 |  Red Bull Brasil 🇧🇷 | 2.8M | 0.12% | 🇧🇷BR | SportsSurfing | 853.1K | View Profile |
| 86 |  GloboNews | 2.8M | 0.23% | 🇧🇷BR | Entertainment and Music | 845.6K | View Profile |
| 87 |  Nubank | 2.8M | 0.09% | 🇧🇷BR | Finance | 844.4K | View Profile |
| 88 |  Samy Dana | 2.8M | 0.28% | 🇧🇷BR | FinanceEducation | 842.8K | View Profile |
| 89 |  Via Marte | 2.8M | 0.03% | 🇧🇷BR | Fashion and Accessories | 841.1K | View Profile |
| 90 |  Outback Brasil | 2.8M | 0.08% | 🇧🇷BR | FoodFood and Drink | 840.9K | View Profile |
| 91 |  Ministério da Saúde | 2.8M | 0.06% | 🇧🇷BR | EducationPolitics | 825.4K | View Profile |
| 92 |  Vestcasa | 2.7M | 0.01% | 🇧🇷BR | Home and Garden | 822.4K | View Profile |
| 93 |  Aderbal Freire | 2.7M | 0.01% | 🇧🇷BR | CelebrityActors | 820.2K | View Profile |
| 94 |  FENIX360 | App 📱 | 2.7M | 0.02% | 🇧🇷BR | ArtTechnology | 817.7K | View Profile |
| 95 |  Receitas Fáceis | 2.7M | 0.8% | 🇧🇷BR | Food | 816.2K | View Profile |
| 96 |  Hair Video for you every day! | 2.7M | 0.12% | 🇧🇷BR | Beauty and Self CareStylingHair SalonsSpa Beauty Personal Care | 812.1K | View Profile |
| 97 |  Mari Maria Makeup | 2.7M | 0.71% | 🇧🇷BR | Beauty and Self Care | 810.1K | View Profile |
| 98 |  Domingo Legal | 2.6M | 0.3% | 🇧🇷BR | Entertainment and Music | 785.1K | View Profile |
| 99 |  " Musicas As Melhores " | 2.6M | 0.21% | 🇧🇷BR | 782.1K | View Profile | |
| 100 |  PlayStation Brasil | 2.6M | 0.42% | 🇧🇷BR | Entertainment and Music | 777.1K | View Profile |
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FAQ: Top Instagram Brand Ranking in Brazil
Who are the top Instagram brands in Brazil?
If you're looking to discover the leading Instagram brands in Brazil, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Brazil is @netflixbrasil, boasting an impressive following of 37.9M subscribers.
Securing the second position is @flamengo, commanding 24.8M subscribers. Additionally, @bbb enjoys a following of 21.1M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
