Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Iasen Savov | 575.3K | 12.38% | 🇧🇬BG | TravelFashion and AccessoriesGymCoaching | 172.6K | View Profile |
| 2 |  Refan®️ Official | 559.9K | – | 🇧🇬BG | 168.0K | View Profile | |
| 3 |  JUST PABLO | 334.9K | 1.33% | 🇧🇬BG | Marketing and AdvertisingNewsModeling | 100.5K | View Profile |
| 4 |  Galin🐺 | 330.6K | 4.49% | 🇧🇬BG | Entertainment and MusicSingerMusicSongwriting | 99.2K | View Profile |
| 5 |  Kylie Jenner Fanpage❗️❤️ 🇧🇬 | 307.4K | 0.13% | 🇧🇬BG | 92.2K | View Profile | |
| 6 |  Kalina Kuzmanova 💗 | 240.7K | 0.68% | 🇧🇬BG | Acting and DramaCelebrityModeling | 72.2K | View Profile |
| 7 |  RENT-A-CAR📞+359 890 43 43 42👈 | 235.2K | 0.2% | 🇧🇬BG | 70.6K | View Profile | |
| 8 |  Alessa | 214.9K | 0.43% | 🇧🇬BG | Fashion and AccessoriesModelingFashion Design | 64.5K | View Profile |
| 9 |  Maria Birova 👑 | 210.6K | 2.01% | 🇧🇬BG | Fitness and Health | 63.2K | View Profile |
| 10 |  Аптеки 36.6 | 187.2K | 0.01% | 🇧🇬BG | Product Showcase | 56.2K | View Profile |
| 11 |  Modern Architecture | 162.2K | 0.07% | 🇧🇬BG | 48.6K | View Profile | |
| 12 |  Natalia Kobylkina | 141.6K | 0.24% | 🇧🇬BG | EducationModeling | 42.5K | View Profile |
| 13 |  Baby videos💖 | 140.0K | 2.8% | 🇧🇬BG | 42.0K | View Profile | |
| 14 |  Images of Bulgaria 📷🇧🇬 | 131.6K | 2.07% | 🇧🇬BG | TravelPhotography | 39.5K | View Profile |
| 15 |  Bulgaristan Göçmenleri | 128.6K | 1.85% | 🇧🇬BG | News | 38.6K | View Profile |
| 16 |  𝐸𝐿𝐸𝒩𝒜 ♥ | 121.8K | 0.42% | 🇧🇬BG | 36.5K | View Profile | |
| 17 |  Hypnosis Symbiosis | 107.3K | 3% | 🇧🇬BG | 32.2K | View Profile | |
| 18 |  Sunday Habit Official | 104.4K | 0.49% | 🇧🇬BG | Product Showcase | 31.3K | View Profile |
| 19 |  ALPHA MUSIC | 102.7K | 5.87% | 🇧🇬BG | Entertainment and MusicMusic | 30.8K | View Profile |
| 20 |  Antoniq Galinova | 101.8K | 5.45% | 🇧🇬BG | Fitness and Health | 30.5K | View Profile |
| 21 |  🇧🇬🇪🇺 | 96.6K | 3.9% | 🇧🇬BG | 29.0K | View Profile | |
| 22 |  Любима Карма | 89.6K | 1.13% | 🇧🇬BG | 26.9K | View Profile | |
| 23 |  🐻The Green Bear 🍃 | 89.1K | 0.7% | 🇧🇬BG | Modeling | 26.7K | View Profile |
| 24 |  Bulgaria Sofia Plovdiv Varna | 87.3K | 2.87% | 🇧🇬BG | 26.2K | View Profile | |
| 25 |  BULGARIA OFFICIAL 🇧🇬 | 87.2K | 3.03% | 🇧🇬BG | TravelHome and GardenParenting | 26.1K | View Profile |
| 26 |  ☕️ На Кафе | 85.7K | 2.61% | 🇧🇬BG | FoodActorsTv ShowContent & Apps | 25.7K | View Profile |
| 27 |  NL BEAUTY | 84.2K | 0.48% | 🇧🇬BG | FashionBeautyBeauty and Self Care | 25.2K | View Profile |
| 28 |  Sofia Godinho | 81.1K | 0.11% | 🇧🇬BG | FashionHome and GardenCelebritiesHair & Beauty | 24.3K | View Profile |
| 29 |  Красивите Българки | 78.8K | 3.35% | 🇧🇬BG | Beauty and Self CareFashion and Accessories | 23.6K | View Profile |
| 30 |  bTV Official | 78.5K | 0.35% | 🇧🇬BG | Entertainment and MusicNewsActorsJournalists | 23.5K | View Profile |
| 31 |  memegospod. | 78.2K | 7.21% | 🇧🇬BG | ArtFunny | 23.4K | View Profile |
| 32 |  Maria Georgieva | 78.1K | 3.36% | 🇧🇬BG | Fashion and Accessories | 23.4K | View Profile |
| 33 |  Интересни места в България | 76.3K | 2.3% | 🇧🇬BG | 22.9K | View Profile | |
| 34 |  VELOVE | 73.4K | – | 🇧🇬BG | 22.0K | View Profile | |
| 35 |  Столото — у нас выигрывают 🏆 | 69.9K | 0.49% | 🇧🇬BG | News | 21.0K | View Profile |
| 36 |  💥 Кристиян Кръстев💥 | 69.7K | 13.6% | 🇧🇬BG | Fitness and Health | 20.9K | View Profile |
| 37 |  Lorreti Design Studio | 69.6K | 0.6% | 🇧🇬BG | Fashion and Accessories | 20.9K | View Profile |
| 38 |  ABOUT YOU BG | 68.9K | 0.2% | 🇧🇬BG | 20.7K | View Profile | |
| 39 |  World Stars Salsa Festival | 66.9K | 1.67% | 🇧🇬BG | 20.1K | View Profile | |
| 40 |  Sephora Bulgaria | 66.7K | 0.22% | 🇧🇬BG | Beauty and Self CareProduct Education | 20.0K | View Profile |
| 41 |  Iveta Tosheva | 66.4K | 3.92% | 🇧🇬BG | Arts and CraftsModelingTattoo & Piercing ShopLifestyle Services | 19.9K | View Profile |
| 42 |  Antelope Audio | 64.7K | 0.35% | 🇧🇬BG | Music | 19.4K | View Profile |
| 43 |  Loop’s | Women’s Ready To Wear | 64.7K | 0.18% | 🇧🇬BG | 19.4K | View Profile | |
| 44 |  Yoana Nikolova | 64.6K | 5.38% | 🇧🇬BG | NewsSports | 19.4K | View Profile |
| 45 |  AVIN | 62.5K | 0.18% | 🇧🇬BG | Fashion and AccessoriesFashion DesignLifestyle | 18.8K | View Profile |
| 46 |  София - Ден и Нощ Официална | 60.2K | 7.42% | 🇧🇬BG | Fashion and AccessoriesDanceChoreographer | 18.1K | View Profile |
| 47 |  Cliche Bg | 59.9K | 0.13% | 🇧🇬BG | EducationCelebrityLifestyle | 18.0K | View Profile |
| 48 |  Myprotein Bulgaria 🇧🇬 | 59.2K | 0.42% | 🇧🇬BG | 17.8K | View Profile | |
| 49 |  Kristiana Ivajlov ♒🇧🇬 | 58.0K | 1.74% | 🇧🇬BG | Beauty and Self Care | 17.4K | View Profile |
| 50 |  Вержиния Ванева/ Rhytmic gymn | 57.8K | 2.83% | 🇧🇬BG | Sports | 17.3K | View Profile |
| 51 |  Katerina Krysteva | 57.4K | 5.32% | 🇧🇬BG | Entertainment and MusicPets | 17.2K | View Profile |
| 52 |  AAKASHA | 57.4K | 0.1% | 🇧🇬BG | JewelryDesignShopping | 17.2K | View Profile |
| 53 |  Gospodari | 56.9K | 0.2% | 🇧🇬BG | Entertainment and Music | 17.1K | View Profile |
| 54 |  Mi Amante Professional | 53.7K | 3.88% | 🇧🇬BG | Beauty and Self CareProduct ShowcaseMedical Health | 16.1K | View Profile |
| 55 |  Lidl Bulgaria | 53.5K | 0.86% | 🇧🇬BG | FoodFood and Drink | 16.1K | View Profile |
| 56 |  БЪЛГАРИЯ #🇧🇬 BULGARIA | 51.5K | 7.6% | 🇧🇬BG | 15.4K | View Profile | |
| 57 |  Vinoteka Bulgari | 50.9K | 6.1% | 🇧🇬BG | Travel | 15.3K | View Profile |
| 58 |  CHRISTINE FASHION | 49.7K | 2.95% | 🇧🇬BG | Fashion and AccessoriesStyling | 14.9K | View Profile |
| 59 |  Zlatna Ribka | 49.1K | 3.89% | 🇧🇬BG | Beauty and Self Care | 14.7K | View Profile |
| 60 |  A1 Bulgaria | 48.7K | 0.17% | 🇧🇬BG | Business and Finance | 14.6K | View Profile |
| 61 |  Visit Varna | 48.7K | 2.06% | 🇧🇬BG | TravelHome and Garden | 14.6K | View Profile |
| 62 |  💎CRYSTAL💎 | 47.9K | 0.77% | 🇧🇬BG | Fashion and Accessories | 14.4K | View Profile |
| 63 |  Стефани | 47.8K | 2% | 🇧🇬BG | PetsBeauty and Self Care | 14.3K | View Profile |
| 64 |  Gnezdoto | 47.5K | 4.7% | 🇧🇬BG | 14.2K | View Profile | |
| 65 |  STOYAN APOSTOLOV ® | 47.1K | 0.15% | 🇧🇬BG | Fashion and AccessoriesModelingStyling | 14.1K | View Profile |
| 66 |  Българска история | 46.6K | 2.54% | 🇧🇬BG | EducationNews | 14.0K | View Profile |
| 67 |  Кейсчето | 46.4K | 1% | 🇧🇬BG | 13.9K | View Profile | |
| 68 |  ИГРИ НА ВОЛЯТА: БЪЛГАРИЯ | 46.1K | 5.8% | 🇧🇬BG | Sports | 13.8K | View Profile |
| 69 |  Virginia Records | 45.6K | 0.6% | 🇧🇬BG | Entertainment and MusicNewsMusicSinger | 13.7K | View Profile |
| 70 |  The Voice Radio & TV Bulgaria | 45.6K | 0.9% | 🇧🇬BG | Entertainment and Music | 13.7K | View Profile |
| 71 |  HOTEL 5*OLD HOUSE RESORT & SPA | 44.5K | 1.09% | 🇧🇬BG | TravelHotels | 13.4K | View Profile |
| 72 |  PINK PANDA България 🇧🇬 | 44.1K | 0.1% | 🇧🇬BG | Fashion and AccessoriesHair Beauty SupplyBeauty Supply StorePersonal Goods & General Merchandise Stores | 13.2K | View Profile |
| 73 |  Derma-Act | 43.6K | 0.4% | 🇧🇬BG | Beauty and Self Care | 13.1K | View Profile |
| 74 |  everydaystray | 42.8K | 2.8% | 🇧🇬BG | 12.8K | View Profile | |
| 75 |  RAZLИЧНИ | 42.8K | 11.91% | 🇧🇬BG | 12.8K | View Profile | |
| 76 |  Работа в Турции, Болгарии | 42.0K | – | 🇧🇬BG | EducationUpskilling | 12.6K | View Profile |
| 77 |  BMW България | 41.3K | 0.99% | 🇧🇬BG | Auto and Vehicles | 12.4K | View Profile |
| 78 |  Pinko Bulgaria | 40.9K | 0.6% | 🇧🇬BG | Fashion and Accessories | 12.3K | View Profile |
| 79 |  Kaufland Bulgaria | 40.9K | 1.1% | 🇧🇬BG | Finance | 12.3K | View Profile |
| 80 |  Като две капки вода | 40.5K | 2.86% | 🇧🇬BG | Entertainment and MusicParenting | 12.1K | View Profile |
| 81 |  EXE CLUB SOFIA | 40.0K | 4.04% | 🇧🇬BG | 12.0K | View Profile | |
| 82 |  Vladinova Neviana | 39.5K | 4% | 🇧🇬BG | 11.9K | View Profile | |
| 83 |  Елизавета Щербакова 🇷🇺10 лет бренду #КОЖАКЛАССАЛЮКС | 39.4K | 0.47% | 🇧🇬BG | Beauty and Self CareEducationUpskilling | 11.8K | View Profile |
| 84 |  notino.bg | 39.3K | 6% | 🇧🇬BG | Beauty and Self Care | 11.8K | View Profile |
| 85 |  Go Guide | 39.2K | 2.39% | 🇧🇬BG | TravelNewsNews&Politics | 11.8K | View Profile |
| 86 |  ИКЕА България | 38.2K | 0.28% | 🇧🇬BG | FashionHome and Garden | 11.5K | View Profile |
| 87 |  Dement09 | 37.6K | 11.8% | 🇧🇬BG | Arts and CraftsGeek | 11.3K | View Profile |
| 88 |  Цитати | 37.2K | 7.59% | 🇧🇬BG | Life and Society | 11.2K | View Profile |
| 89 |  Ozone.bg | 36.9K | 0.5% | 🇧🇬BG | Entertainment and MusicGamesProduct ShowcaseParenting | 11.1K | View Profile |
| 90 |  MasterChefBG | 36.1K | 0.29% | 🇧🇬BG | FoodEducation | 10.8K | View Profile |
| 91 |  Bulgaria Travel | 35.9K | 0.56% | 🇧🇬BG | Travel | 10.8K | View Profile |
| 92 |  Krasimir Atanasov | 35.9K | 0.4% | 🇧🇬BG | Fashion and Accessories | 10.8K | View Profile |
| 93 |  Bergüzar & Halit Bulgaria 🇧🇬 | 35.8K | 2% | 🇧🇬BG | 10.7K | View Profile | |
| 94 |  Цитати 🕊️ | 35.7K | 2.62% | 🇧🇬BG | 10.7K | View Profile | |
| 95 |  Sportbg_boutique | 35.6K | 0.15% | 🇧🇬BG | Fashion and Accessories | 10.7K | View Profile |
| 96 |  NYX Professional Makeup BG | 35.5K | 6% | 🇧🇬BG | Beauty and Self CareBusiness | 10.7K | View Profile |
| 97 |  eMAG Bulgaria | 35.2K | 0.12% | 🇧🇬BG | Product ShowcaseHome and Garden | 10.6K | View Profile |
| 98 |  IFBB PRO Dobri Delev 🇧🇬 | 35.2K | 1.81% | 🇧🇬BG | Fitness and HealthTrainingCoaching | 10.6K | View Profile |
| 99 |  LEVSKI SOFIA FANS | 35.2K | 8.22% | 🇧🇬BG | Entertainment and Music | 10.6K | View Profile |
| 100 |  Leather wallets by Deyan 🇧🇬 | 35.1K | 3% | 🇧🇬BG | Fashion and Accessories | 10.5K | View Profile |
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FAQ: Top Instagram Brand Ranking in Bulgaria
Who are the top Instagram brands in Bulgaria?
If you're looking to discover the leading Instagram brands in Bulgaria, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Bulgaria is @iasens, boasting an impressive following of 575.3K subscribers.
Securing the second position is @refan_parfumery_cosmetics, commanding 559.9K subscribers. Additionally, @justpablo_official enjoys a following of 334.9K.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
