Cocoa Colony Campaign Review

Influencer Marketing Case Study: Cocoa Colony

Cocoa Colony, a popular chocolate cafe chain in Singapore, has released Zodiac Chocolates and Pralines in lieu of Chinese New Year, for a limited time only.
In order to drive awareness for the new product, Cocoa Colony has partnered with StarNgage to orchestrate a giveaway campaign featuring several Instagram sponsored placements with top influencers in Singapore.

Goals

• Primary Objective – to drive awareness and sales for the launch of limited edition chocolate, by targeting chocholate lovers via top instagrammers’ audiences
• Secondary Objective(s) – leverage top food instagrammers’ social, creative content, direction, and readership base as a jump off point for audience engagement

Approach

• Partnered with several top instagrammers to ensure top of mind awareness.
• Ideate with influencers to creatively create content on Instagram

Offer

• Apply for this campaign via StarNgage
  Collect 2 Zodiac/Praline Chocolate Boxes (1 for you, 1 for giveaway) [Worth up to $48]

Results

• Engaged 5 Influencers within 72 hours with High levels of audience engagement including 140+ comments and 1800+ likes on Instagram
• Invaluable consumer feedback from distinct, target consumer audiences
• Elevated brand awareness and messaging
• Combined social reach of 46,000+ on Instagram