Hello Hero: Epic Battle Campaign

Influencer Marketing Case Study: Hello Hero: Epic Battle Campaign

To help Hello Hero Epic Battle acquire new players and promote the games, it collaborated with StarNgage to engage 10 influencers from Indonesia for an influencer campaign.

Campaign Hashtags: #HelloHeroEpicBattle #HHEBGrandLaunch #HHEBSEA

Goals

• Primary Objective – To generate awareness of Hello Hero among the target audience (youth aged 16-28)
• Secondary Objective(s) – To promote the in-game

Approach

• Engaged 10 influencers
• Influencers assigned unique caption and tracking code.
• Influencers directed followers to the game’s page on Google Play

Offer

• Sponsored Content (Paid Content)

Results

• Exposure to over 572,800 followers of influencers
• Over 10 Campaign Posts (videos and photos)
• Over 28,000 likes on Instagram
• Over 300 comments on Instagram

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Hai temen2. Tau ga apa yg ga kalah seru sama game moba? Nih HELLO HERO!! Buat yg belum tau game lucu satu ini. Yuk cek videonya!! 😘 Ngomong2, Game nya udh bs kalian mainkan loh!! Langsung download sekarang jg di playstore atau cek ke link ini : http://bit.ly/2HfIEK9 Nanti kita bs main bareng!! 😎 @hellohero_epicbattle #HelloHeroEpicBattle #HHEBGrandLaunch #HHEBSEA #kailareina

A post shared by Officialkailareina (@victim.kaila) on May 2, 2018 at 3:28am PDT

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Halo temen temen~ ^0^ udah pada tau belum ada game seru banget deh namanya "Hello Hero" >< grafisnya bagus banget loh! Selain cara mainnya gampang, karakternya juga unyu-unyu banget. Pas banget mirip sama aku kan? hihi~ (o˘◡˘o) Buruan tunggu apa lagi, download dan mainkan segera Hello Hero yah.. kalian bisa download di Google Playstore atau AppStore atau klik link ini http://bit.ly/2JZ5Zl5 💕 Psst.. gamenya gratis loh! Buruan mainin sekarang ya (★ω★)/ #HelloHeroEpicBattle #HHEBGrandLaunch #HHEBSEA #game #gamer

A post shared by 🎀 CHACHA CHAN OFFICIAL 🎀 (@chacha_chan20) on May 1, 2018 at 10:23pm PDT

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Haloo temen2 :3 hehe. Aku mau kasih tau nih game yang seru banget :3 ! Tau ga kenapa? Kalian harus liat character yang ada di game ini~ Super lucu banget jadi ga bosen aku maininnya xD! Buat kalian yang suka main game atau pemula2 mending kalian coba deh download game ini. Udah mudah, seru dan gampang maininnya, namanya ? Hello Hero Epic Battle :D. Yuk langsung download gamenya di appstore or playstore! See yaa Ini linknya ya :3. http://bit.ly/2vsUn6n #HelloHeroEpicBattle #HHEBGrandLaunch #HHEBSEA #GAME #GAMERS

A post shared by Franzeska Edelyn (@edelynlyn) on May 2, 2018 at 3:56am PDT

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Kalian kalo lagi gabut ngapain sih? Salah satu yang biasanya aku lakuin, main game. Gamenya Hello Hero Epic Battle! Kalian coba deh download di appstore/playstore kalian. Grafisnya oke, karakternya juga keren-keren bikin pengin main melulu!!😍 Atau kalian masuk ke link ini http://bit.ly/2J8G3Ce trus download deh. Gampang bgt downloadnya. Dijamin seru dan bikin kalian pengin main terus deh. (P.s: gamenya gratis lhooo!) #HelloHeroEpicBattle #HHEBGrandLaunch #HHEBSEA #game #gamer #HelloHeroID

A post shared by Haddad Adjie Pratama (@haddadadjie) on May 2, 2018 at 5:48am PDT