Hello Hero: Epic Battle Campaign

Influencer Marketing Case Study: Hello Hero: Epic Battle Campaign

 

To help Hello Hero Epic Battle acquire new players and promote the games, it collaborated with StarNgage to engage 10 influencers from Indonesia for an influencer campaign.

Campaign Hashtags: #HelloHeroEpicBattle #HHEBGrandLaunch #HHEBSEA

 

Goals

  • Primary Objective – To generate awareness ofΒ Hello Hero among the target audience (youth aged 16-28)
  • Secondary Objective(s) – To promote the in-game

Approach

  • Engaged 10 influencers
  • Influencers assigned unique caption and tracking code.
  • Influencers directed followers to the game’s page on Google Play

Offer

  • Sponsored Content (Paid Content)

Results

  • Exposure to over 572,800 followers of influencers
  • Over 10 Campaign Posts (videos and photos)
  • Over 28,000 likes on Instagram
  • Over 300 comments on Instagram

 

Campaign Report

 
https://www.instagram.com/p/BiRpbypFKXH/

 

 

 

 

 

 

 

 

 

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