Influencer Marketing Case Studies: GST U-Save rebate – Share your stories with us!
In October 2017, HDB households received GST U-Save rebate to help offset part of their utilities bills. Ministry of Finance Singapore collaborated with StarNgage to invite influencers to share their personal stories on what they appreciate about the GSTV U-Save rebate.
Participating Influencers must own and live in their own HDB flat, and are the direct recipients of the GSTV U-Save rebate. Influencers must be Singaporeans as well.
Goals
- Primary Objective – Drive awareness and increase public understanding of the initiative
Approach
- Engaged over 5 micro-influencers who are of the target age groups and fit the requirements
- Each influencer is to produce one Instagram post on what they appreciate about the GSTV U-Save rebate and how they have benefited from it.
- Influencers also have to direct their followers to MOF’s press release for more information via profile link
Results
- Exposure to over 59,700+ followers of influencers
- 5 campaigns related posts
- Likes received: 1,000+ Likes
- Comments received: 40+ Comments
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