Takashimaya Mid-Autumn Campaign

StarNgage x {{Takashimaya-mid-autumn}} Influencer Marketing Campaign

Influencer Marketing Case Studies: Takashimaya Mid-Autumn Campaign


To promote its Mid-Autumn Fair from 31 August to 4 October, Takashimaya Department Store partnered with StarNgage to help increase the publicity of the bazaar using micro-influencers.

The Mid-Autumn fair featured over 50 participating local and international mooncake brands from hotels, restaurants, bakeries and cafes all under one roof. It served as a one stop shop for anyone who is thinking of buying mooncakes with a stellar cast of traditional and snowskin mooncakes.



  • Primary Objective – To generate awareness of the Takashimaya Mid-Autumn Fair
  • Secondary Objective – To drive foot traffic down to Takashimaya during the fair


  • Engaged over 45+ lifestyle/food micro-influencers who are of the target age groups
  • 1 x Instagram Repost Video. The influencers have to repost the official event video provided by Takashimaya Department Store.
  • 1 x Original Instagram post featuring the fair itself. The influencers could choose attend the fair on any day, between 31 August to 10 September. It can be a photo post, multiple images slideshow or a IG video.
  • For both posts, influencers have to geo-tag the location of the mall and include the following hashtags as well: #takashimayasg, #mooncake #midautumn, #TakashimayaXStarNgage


  • Exposure to over 588,000+ followers of influencers
  • 98 campaigns related posts
  • Likes received: 29,400+ Likes
  • Comments received: 1,100+ Comments


Campaign Report


Mid-Autumn festival, held on the 15th day of the 8th lunar month, is the celebration where family and friends gather and spend time together over some delectable moon cakes. It's time to get your hands on some delicious mooncakes at @takashimayasc Department Store Mid-Autumn Bazaar Fair held from now till 4th October 17. . Wow! Looking back. Mid-Autumn festival really brings back nostalgic memories. I clearly remember those times when I would light up candles along drains and roamed around the neighbourhood with a lighted lantern with my friends. . By the way, this festive occasion dates back to 581AD and 907AD where Sui & Tang dynasty started the customary ceremonies, held midway through autumn, in faith of appreciating the moon through various types of sacrifices. It has then been passed down from generations to generations . #Takashimaya, #mooncake #midautumn, 
#sponsored #TakashimayaXStarNgage #sp . Visit the following website for more details http://bit.ly/TakashimayaMidAutumn

A post shared by кανιeʟ тeo (@kavielteo) on


SWIPE LEFT 👉🏻 to see some of my favourites mooncakes from Takashimaya's Annual Mid-Autumn Festive bazzar ! 🌙🌸 . Featuring Singapore’s widest range of mooncakes with 54 local and international mooncake brands from hotels, restaurants, bakeries and cafes such as @peonyjadesg , @starbuckssg, @goldenmomentssg ,@dtccsg , @interconsin, @ollella_singapore, @fullertonhotel , @sheratontowerssg , @singaporemarriott and many more. So don't forget to visit it at the Takashimaya Department Store at @takashimayasc from now till to Wed 4 Oct 2017 at Takashimaya Square, B2 . . More details of the event can be found on the link in my profile 🙂 . #TakashimayaXStarNgage #takashimaya #mooncake #lanternfestival #midautumnfestival #sp #takashimayasg #sponsored #midautumn

A post shared by Persie 💋 (@peroro_) on









Got my mooncakes 🌝

A post shared by maggie (@mehgees) on





Mulai Buat Konten dan Dapatkan Hadiah

Setelah menyelesaikan kerja sama dan membagikannya dengan pengikut Anda, Anda akan dibayar melalui PayPal atau Cek - mudah, kan?

Brand Menggunakan StarNgage untuk Menemukan Micro-Influencer di Instagram

Berkonsultasilah untuk membahas bagaimana kami dapat membantu Kampanye Influencer Marketing Anda selanjutnya.


เมื่อเนื้อหาของคุณผ่านการอนุมัติและแชร์ไปยังผู้ติดตามของคุณ คุณจะได้รับเงินผ่าน PayPal หรือเช็ค - ง่ายๆ แบบนั้นเลย!

หลายแบรนด์ต่างเลือกใช้StarNgage เพื่อค้นหา อินสตาแกรม ไมโคร-อินฟูลเอนเซอร์

ติดต่อขอคำปรึกษาเพื่อให้เราได้ช่วยแนะนำแคมเปญ ส่งเสริมการตลาดออนไลน์ของคุณผ่านกลุ่มคนที่มีอิทธิพล

Start Creating Great Content and Get Rewarded

Once you complete your endorsement and share it with your followers, you get paid via PayPal or Check - it’s that simple!

Brands use StarNgage to Find Instagram Micro-Influencers

Request a consultation to discuss how we can help your next Influencer Marketing Campaign.

Give your Opinions