Takashimaya Mid-Autumn Campaign

Influencer Marketing Case Studies: Takashimaya Mid-Autumn Campaign

 

To promote its Mid-Autumn Fair from 31 August to 4 October, Takashimaya Department Store partnered with StarNgage to help increase the publicity of the bazaar using micro-influencers.

The Mid-Autumn fair featured over 50 participating local and international mooncake brands from hotels, restaurants, bakeries and cafes all under one roof. It served as a one stop shop for anyone who is thinking of buying mooncakes with a stellar cast of traditional and snowskin mooncakes.

 

Goals

  • Primary Objective – To generate awareness of the Takashimaya Mid-Autumn Fair
  • Secondary Objective – To drive foot traffic down to Takashimaya during the fair

Approach

  • Engaged over 45+ lifestyle/food micro-influencers who are of the target age groups
  • 1 x Instagram Repost Video. The influencers have to repost the official event video provided by Takashimaya Department Store.
  • 1 x Original Instagram post featuring the fair itself. The influencers could choose attend the fair on any day, between 31 August to 10 September. It can be a photo post, multiple images slideshow or a IG video.
  • For both posts, influencers have to geo-tag the location of the mall and include the following hashtags as well: #takashimayasg, #mooncake #midautumn, #TakashimayaXStarNgage

Results

  • Exposure to over 588,000+ followers of influencers
  • 98 campaigns related posts
  • Likes received: 29,400+ Likes
  • Comments received: 1,100+ Comments

 

Campaign Report

 
 

Mid-Autumn festival, held on the 15th day of the 8th lunar month, is the celebration where family and friends gather and spend time together over some delectable moon cakes. It's time to get your hands on some delicious mooncakes at @takashimayasc Department Store Mid-Autumn Bazaar Fair held from now till 4th October 17. . Wow! Looking back. Mid-Autumn festival really brings back nostalgic memories. I clearly remember those times when I would light up candles along drains and roamed around the neighbourhood with a lighted lantern with my friends. . By the way, this festive occasion dates back to 581AD and 907AD where Sui & Tang dynasty started the customary ceremonies, held midway through autumn, in faith of appreciating the moon through various types of sacrifices. It has then been passed down from generations to generations . #Takashimaya, #mooncake #midautumn, 
#sponsored #TakashimayaXStarNgage #sp . Visit the following website for more details http://bit.ly/TakashimayaMidAutumn

A post shared by кανιeʟ тeo (@kavielteo) on

 

SWIPE LEFT 👉🏻 to see some of my favourites mooncakes from Takashimaya's Annual Mid-Autumn Festive bazzar ! 🌙🌸 . Featuring Singapore’s widest range of mooncakes with 54 local and international mooncake brands from hotels, restaurants, bakeries and cafes such as @peonyjadesg , @starbuckssg, @goldenmomentssg ,@dtccsg , @interconsin, @ollella_singapore, @fullertonhotel , @sheratontowerssg , @singaporemarriott and many more. So don't forget to visit it at the Takashimaya Department Store at @takashimayasc from now till to Wed 4 Oct 2017 at Takashimaya Square, B2 . . More details of the event can be found on the link in my profile 🙂 . #TakashimayaXStarNgage #takashimaya #mooncake #lanternfestival #midautumnfestival #sp #takashimayasg #sponsored #midautumn

A post shared by Persie 💋 (@peroro_) on

 

 

 

 

 

 

 

 

Got my mooncakes 🌝

A post shared by maggie (@mehgees) on

 

 

 

 

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