Bugis IT Cluster Campaign Review

StarNgage x {{Bugis-Junction}} Influencer Marketing Campaign

Influencer Marketing Case Study: Bugis IT Cluster #ZoneITon3atBugisJunction #BugisBuzz

Following the closure of the popular Funan IT Mall, Bugis Junction has seen an addition of a number of IT tenants. To let shoppers know that Bugis Junction is not only a fashion paradise, but a place for Techies as well, Bugis Junction partnered with StarNgage to run an influencer marketing campaign to generate awareness for its IT tenants.



  • Primary Objective – To generate awareness of New and Existing IT Brands in Bugis Junction
  • Secondary Objective(s) – To establish Bugis Junction as both a fashion paradise and technology


  • Engaged 18 Influencers to feature 3 IT tenants each
  • Influencers given freedom of creativity to feature their assigned IT tenants



  • Exposure to over 85,000 followers of influencers
  • Over 50 Bugis IT Tenants Campaign Posts
  • Over 8,000 likes on Instagram
  • Over 118 comments on Instagram


Campaign Report

The last IT store I would like to recommend you is @ChallengerSingapore ! ? Find this at level 3 of @bugisjunctionxbugisplus , where the new ZONE IT is! ( #03-10 ) Bugis Junction is now more than just a fashion paradise ??? . Basically, Challenger is one of the biggest electronic store in Singapore. You can find Challenger at many many malls, now you can even shop both fashion and gadgets at Bugis Junction. With its complete collection of the latest cameras, phones, TVs and many many more, you dont have to travel here and there to compare brands. Get your best deal here too! . Check out more about this new #ZoneITon3atBugisJunction by clicking the link in my bio! . Have a great Friday ❤ . #starngage #bugisbuzz #bugisjunction

A photo posted by Feliciana Natali (@felifeligood) on

At @BugisJunctionxBugisPlus 3rd floor apart from the Style Alley where you can find the latest trend of fashion, there is also an IT Zone – Zone IT on 3. . Bear? found very cool and good priced Android phones , such as Huawei , Oppo handphones at Hi-Tech Mobile – # 03-24 #HiTecMobile . For Gamers there is a very well equipped and awesome Gaming corner, where gamers can find the latest Asus Gaming Technology at Asus by AddOn- # 03-02 @AddOnSystems . Bear ? found some Best Buy and a couple of bargain buys below $5 at Challenger – # 03-10 @ChallengerSingapore. In addition a surprise find of La Li Lu duck collection. How cute are these ???? . For more information, please click on the link on my profile : http://thesmartlocal.com/read/bugis-junction-tech . Stay tune for more updates. . #BugisJunctionxBugisPlus #BugisJunction #ZoneITon3atBugisJunction #BugisBuzz #StarNgage #aheemedia

A video posted by Food Beauty Luxury Lifestyle (@sakura_bear) on

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