List of Top 100 Lifestyle Brands of Germany in 2024

List of Top 100

What Are The Top Brands Operating in Germany.

Discover what brands are popular in Germany. Continue reading to know the top brands of Germany. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 1,128 Top Brands on Instagram in Germany.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	Joshua Kimmich @jok_32	Germany	Lifestyle Fashion	8M	3.25%
2	PRINZ MARCUS VON ANHALT 🇦🇪💯 @prinzmarcus	Germany	Lifestyle Fashion	7.1M	0.04%
3	Netflix DE @netflixde	Germany	Entertainment and Music News Lifestyle Media News Company Publishers	2.8M	0.23%
4	dm-drogerie markt Deutschland @dm_deutschland	Germany	Beauty and Self Care Home and Garden Product Education Lifestyle	1.8M	0.10%
5	bilou • made with love @mybilou	Germany	Beauty and Self Care Product Education Product Showcase Lifestyle	1.6M	0.22%
6	RB Leipzig @rbleipzig	Germany	Sports Lifestyle	1.6M	0.46%
7	Der Postillon 📯 @realpostillon	Germany	Funny Education News Events Lifestyle	1.4M	0.43%
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8	IKEA Deutschland @ikeadeutschland	Germany	Lifestyle Design	1.3M	0.18%
9	Douglas Cosmetics @douglas_cosmetics	Germany	Beauty and Self Care Product Showcase Lifestyle	1.1M	0.05%
10	NEW YORKER Fashion @newyorkeronline	Germany	Fashion and Accessories Lifestyle	1M	0.20%
11	Stylish Girls Worlwide @fashion_bgig	Germany	Fashion and Accessories Lifestyle Styling Celebrities Hair & Beauty Design Health & Fitness	1M	1.31%
12	dealbunny.de® GmbH & Co.KG @dealbunny.de	Germany	Finance Lifestyle	1M	0.09%
13	Gesundheitsfakten @gesundheitsfakten	Germany	Fitness and Health Lifestyle	1M	1.25%
14	GERMANY*S NEXT TOPMODEL @germanysnexttopmodel	Germany	Lifestyle Fashion Tv Show Content & Apps	1M	1.46%
15	BRAVO @bravomagazin	Germany	Entertainment and Music News TV Channel Lifestyle	890.9K	0.08%
16	ROSSMANN @mein_rossmann	Germany	Beauty and Self Care Lifestyle	857.4K	0.18%
17	DEPOT @depot_online	Germany	Home and Garden DIY and Life Hacks Lifestyle	809.8K	0.12%
18	JENNY BURGARTZ @jennyburgartz	Germany	Business and Finance Music Lifestyle	809.7K	1.84%
19	Balea @dm_balea	Germany	Beauty and Self Care Lifestyle	782.8K	0.44%
20	PAUL HEWITT @paul_hewitt	Germany	Fashion and Accessories Parenting Lifestyle Celebrities	776.9K	0.06%
21	Lidl Deutschland @lidlde	Germany	Fashion Lifestyle Topic Food Grocery Grocery & Convenience Stores	758.6K	0.06%
22	GZSZ @gzsz	Germany	Lifestyle Fashion	748.2K	0.62%
23	Süddeutsche Zeitung @sz	Germany	Education News Lifestyle	728.1K	0.13%
24	Terra X Nature @terrax	Germany	Nature Education Lifestyle	724.1K	1.67%
25	adidas Deutschland @adidas_de	Germany	Fashion and Accessories Sports Lifestyle	721.6K	1.43%
26	Berlin - Tag & Nacht @berlintagundnacht	Germany	Entertainment and Music Lifestyle	706.8K	0.75%
27	Chefkoch @chefkoch	Germany	Food Lifestyle	699.4K	0.07%
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28	Late Night Berlin @latenightberlin	Germany	Entertainment and Music Lifestyle	694.4K	2.59%
29	Liebscher & Bracht @liebscher.bracht	Germany	Pets Lifestyle Gym	684.5K	0.57%
30	VERO MODA @veromoda	Germany	Fashion and Accessories Product Showcase Styling Lifestyle	652.5K	0.03%
31	VISUAL STATEMENTS® @visualstatements	Germany	Product Showcase News Lifestyle	650.7K	0.90%
32	Disney Deutschland @disneydeutschland	Germany	Entertainment and Music Lifestyle	622.5K	0.18%
33	ABOUT YOU @aboutyoude	Germany	Fashion Lifestyle	571.9K	0.06%
34	Leckerschmecker @leckerschmecker.me	Germany	Food News Lifestyle	554.1K	0.34%
35	Thermomix Deutschland @thermomix_de	Germany	Product Education Product Showcase Lifestyle Food	553.2K	0.15%
36	NYX Professional Makeup DE @nyxcosmetics_de	Germany	Beauty and Self Care Lifestyle	540.9K	0.07%
37	SoLebIch.de @solebich	Germany	Home and Garden Business and Finance Lifestyle	535.9K	0.29%
38	Urlaubsguru @urlaubsguru	Germany	Travel Lifestyle	522.5K	0.39%
39	Die Maus @diemaus	Germany	Animation and Cosplay Lifestyle	522.1K	2.45%
40	Action Deutschland® @action.deutschland	Germany	Product Showcase Lifestyle	521.4K	0.15%
41	KATAPULT Magazin @katapultmagazin	Germany	Education News Lifestyle	511.7K	2.58%
42	DFB-Pokal @dfb_pokal	Germany	Sports Lifestyle	510.3K	0.84%
43	Just Spices @justspices	Germany	Food News Parenting Lifestyle Cooking Food & Drink Health & Fitness	500.3K	0.21%
44	BUNTE @bunte_magazin	Germany	News Lifestyle	488.3K	0.06%
45	@deichmann_schuhe	Germany	Fashion and Accessories Home and Garden Lifestyle	483.9K	0.06%
46	ZEITmagazin @zeitmagazin	Germany	Lifestyle Fashion	482.7K	0.33%
47	Chefclub DE @chefclubde	Germany	Food Food and Drink Lifestyle	479.2K	0.09%
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48	Krass Schule @krassschule	Germany	Acting and Drama Upskilling Lifestyle	478.7K	2.08%
49	KNIPEX @knipex_official	Germany	Product Education Product Showcase Lifestyle	470.2K	0.35%
50	The Voice of Germany @thevoiceofgermany	Germany	Entertainment and Music Lifestyle	468K	0.62%
51	ALDI SÜD @aldisuedde	Germany	Product Showcase Lifestyle	467.4K	0.04%
52	Fantasyroom®️ Kinderzimmer @my_fantasyroom	Germany	Home and Garden Marketing and Advertising Children Lifestyle Design	463.5K	0.26%
53	SV Werder Bremen @werderbremen	Germany	Sports Soccer Lifestyle	463.2K	2.71%
54	Prime Video DE @primevideode	Germany	Entertainment and Music News Lifestyle	460.8K	0.49%
55	HEAT MVMNT® @heat.mvmnt	Germany	Fashion and Accessories Streetwear Lifestyle	455K	0.42%
56	1LIVE 🎶 @1live	Germany	Entertainment and Music Celebrity News Lifestyle	448K	0.64%
57	BestSecret @bestsecret	Germany	Fashion and Accessories Lifestyle Styling	446.8K	0.06%
58	𝐌𝐞𝐢𝐧𝐞 𝐊𝐞𝐭𝐭𝐞 - 𝐒𝐢𝐧𝐜𝐞 𝟐𝟎𝟏𝟕 @meinekette	Germany	Fashion and Accessories Home and Garden Lifestyle	432.1K	0.01%
59	Playboy Deutschland @playboygermany	Germany	Entertainment and Music Romance and Wedding News Lifestyle Modeling	431.3K	2.11%
60	EAT SMARTER \| Gesund essen 🧡 @eatsmarter_de	Germany	News Lifestyle Food	428.5K	0.22%
61	Geniale Tricks @genialetricks.de	Germany	News Lifestyle	426.3K	0.08%
62	F A S H I O N O V E L Y @fashionovely	Germany	Fashion and Accessories Family News Styling Lifestyle Celebrities Hair & Beauty Design	421.1K	0.41%
63	Deine Kindheitserinnerungen 🛼🤍 @_wisst_ihr_noch_	Germany	Life and Society Entertainment and Music Lifestyle	415.8K	0.06%
64	Benefit Cosmetics Germany @benefitgermany	Germany	Beauty and Self Care Lifestyle	408.4K	0.05%
65	ABNEHMTASTISCH - Gesund Abnehmen @abnehmtastisch	Germany	Fitness and Health Education Lifestyle	406.8K	0.75%
66	sneakergram @sneakergram	Germany	Fitness Fashion Shoes Streetwear Lifestyle	402K	1.15%
67	benuta - DACH @benuta	Germany	Home and Garden Lifestyle Design	397.4K	0.04%
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68	Greenpeace Deutschland @greenpeace.de	Germany	Nature Lifestyle	392.1K	0.48%
69	Deutschlandfunk Kultur @deutschlandfunkkultur	Germany	Lifestyle Fashion	391.7K	1.50%
70	📎Stationery & Lovely Things @odernichtoderdoch.de	Germany	Arts and Crafts Lifestyle Health & Fitness	375.6K	0.60%
71	AIDA Cruises @aida_cruises	Germany	Travel Lifestyle	373.3K	1.20%
72	Ein guter Plan — Bücher für Halt in der Welt @einguterplan	Germany	Life and Society Home and Garden Lifestyle Food	371.1K	2.84%
73	M·A·C COSMETICS GERMANY @maccosmeticsgermany	Germany	Beauty and Self Care Lifestyle	366.1K	0.06%
74	Müller Deutschland @mueller_drogeriemarkt	Germany	Fashion Lifestyle	362.5K	0.20%
75	CINDERELLA GELINLIK ® @cinderella.gelinlik	Germany	Romance and Wedding Fashion and Accessories Home and Garden Lifestyle	362.2K	0.39%
76	München @muenchen	Germany	Travel Life and Society Business and Finance Lifestyle	359.2K	0.26%
77	NintendoDE @nintendode	Germany	Games Entertainment and Music Television Lifestyle	349.5K	0.87%
78	quer @quer_vom_br	Germany	Entertainment and Music Funny Life and Society Lifestyle	348.5K	3.71%
79	mydealz @mydealz.de	Germany	Finance Lifestyle	346.4K	0.77%
80	ernstingsfamily @ernstingsfamily	Germany	Fashion and Accessories Product Showcase Lifestyle	339.7K	0.16%
81	Tchibo @tchibo	Germany	Product Education Food Home and Garden Lifestyle	339.1K	0.11%
82	BMW E30 Lovers @e30_lovers	Germany	Auto and Vehicles Automotive Cars Lifestyle	334.1K	3.28%
83	SPOOKS @spooks_official	Germany	Outdoor Activity Fashion and Accessories Lifestyle Styling	333.1K	0.55%
84	home24 @home24_de	Germany	Home and Garden Product Showcase Lifestyle	329.8K	0.05%
85	www.def-shop.com @defshop	Germany	Fashion and Accessories Lifestyle Modeling	329.1K	0.18%
86	Gala Magazine Germany @gala_magazin	Germany	Fashion and Accessories Entertainment and Music Romance and Wedding Life and Society News Lifestyle	327.2K	0.06%
87	Alexander Gerst @astro_alex_esa	Germany	Education Politics Lifestyle	316.3K	2.43%
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88	11teamsports.com @11teamsports	Germany	Sports Fashion and Accessories Soccer Basketball Lifestyle	311.9K	1.49%
89	FC St. Pauli @fcstpauli	Germany	Sports Celebrity Soccer Lifestyle	311K	1.65%
90	NIVEA Deutschland @nivea_de	Germany	Beauty and Self Care Lifestyle	308.5K	0.30%
91	"GRIP - Das Motormagazin" @gripdasmotormagazin	Germany	Auto and Vehicles Automotive TV Shows Lifestyle	306.6K	1.56%
92	KoRo @koro_de	Germany	Food Music Lifestyle	303.4K	1.95%
93	Alles was zählt @alleswaszaehlt	Germany	Lifestyle	302K	0.70%
94	Krämer Pferdesport @kraemerpferdesport	Germany	Pets Tennis Lifestyle	300.9K	1.01%
95	McDonald‘s Deutschland @mcdonaldsde	Germany	Food Food and Drink Lifestyle	299.9K	1.74%
96	Samsung Germany @samsunggermany	Germany	Fashion Lifestyle Travel	297.3K	0.20%
97	Nanu-Nana @nanunana	Germany	Lifestyle Fashion	295.1K	0.20%
98	ProSieben @prosieben	Germany	Entertainment and Music News TV Channel Lifestyle	293.7K	0.50%
99	Sephora Deutschland @sephoradeutschland	Germany	Beauty and Self Care Lifestyle	292.6K	0.18%
100	BakeClub @bakeclub_official	Germany	Food News Lifestyle	290.8K	0.17%

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Most Talked-About Brands Ranking Analysis

Joshua Kimmich is ranked #1 as the most popular brand in Germany for 04 in 2024. The average engagement rate is 3.25 with 8,018,331 followers count. In addition to being ranked the number one brand on Instagram, Joshua Kimmich is also the top brand in the Lifestyle category.

PRINZ MARCUS VON ANHALT 🇦🇪💯 and Netflix DE are ranked 2nd and 3rd in the list. In terms of user engagement, PRINZ MARCUS VON ANHALT 🇦🇪💯 has an average engagement rate of 0.04, follower size of 7,116,031. Similarly, Netflix DE average engagement rate is 0.23, with 2,830,093 followers.

dm-drogerie markt Deutschland is a top Instagram Brand that ranks in 4th place.

Number five on our list is bilou • made with love, a top brand in the category of Beauty and Self Care, The follower on Instagram is 1,560,623.

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List of Top 100 Lifestyle Brands of Germany in 2024

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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