List of Top 100 Brands of Brazil in 2022

List of Top 100

What Are The Top Brands Operating in Brazil.
Discover what brands are popular in Brazil. Continue reading to know the top brands of Brazil. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 187,666 Top Brands on Instagram in Brazil.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 adidas Football
@adidasfootball
Soccer Sports Sports Outdoors Personal Goods & General Merchandise Stores 31.3M 0.50%
2 EA SPORTS FIFA
@easportsfifa
Sports Soccer 26.5M 0.61%
3 Hugo Gloss
@hugogloss
Celebrity News Journalists 20.1M 0.10%
4 Flamengo
@flamengo
Soccer 13.3M 0.30%
5 americanas
@americanas
Soccer 13.2M 0.02%
6 Telemundo
@telemundo
News Actors Publishers 12.9M 0.06%
7 La Casa de Papel
@lacasadepapel
Art Actors 12.6M 9.20%
8 Riverdale
@thecwriverdale
Celebrity Actors Film Movies 12.1M 1.90%
9 Resiliência Humana
@resiliencia_humana
Modeling 12M 0.01%
10 Garena Free Fire Brasil
@freefirebr_oficial
11.8M 0.06%
11 Seleção Brasileira de Futebol
@cbf_futebol
11.2M 0.34%
12 SBT
@sbt
News TV Channel 9.9M 0.01%
13 O Boticário
@oboticario
Beauty 9.5M 0.09%
14 THeagá!
@thbarbosa
Singer Music General Music Content & Apps 9.1M 0.50%
15
@multishow
News TV Shows 8.7M 0.10%
16 Grey's Anatomy Official
@greysabc
TV Shows Entertainment 8.4M 1.04%
17 PANDORA
@theofficialpandora
Fashion Lifestyle Jewelry Watches Personal Goods & General Merchandise Stores 8.2M 0.30%
18 Riachuelo
@riachuelo
Home and Garden 8.1M 0.02%
19 Lojas Renner
@lojasrenner
Marketing and Advertising Fashion Design 8.1M 0.03%
20 Tomorrowland
@tomorrowland
Home and Garden Music 8M 0.64%
21 Fatos Desconhecidos
@fatosdesconhecidos
News Entertainment 7.9M 0.90%
22 g1
@portalg1
News TV Shows 7.7M 0.91%
23 Mario Sergio Cortella
@cortellaoficial
Home and Garden Writers 7.6M 0.10%
24 Wish
@wish
Shopping 7.6M 0.01%
25 Élite
@elitenetflix
Fitness Actors 7.4M 8.90%
26 Gshow
@gshow
News TV Shows 7.4M 0.10%
27 Neymar Jr Site
@neymarjrsiteoficial
News Soccer 7M 1.10%
28 C&A Brasil
@cea_brasil
Soccer 6.7M 0.01%
29 Forbes Brasil
@forbesbr
News 6.5M 0.20%
30 Havan
@havanoficial
Video Gaming 6.1M 0.04%
31 Lu do Magalu 💙
@magazineluiza
Art 6M 0.02%
32 Taylor Shien
@taylorshien
Pets Fashion Modeling Publishing 5.7M 2.65%
33 Lacoste
@lacoste
Shopping Sports Travel Shoes Activewear 5.7M 0.10%
34 Thiago Nigro | O Primo Rico
@thiago.nigro
News 5.6M 1.90%
35 SportsCenter Brasil (de 🏠)
@sportscenterbr
Soccer 5.5M 0.40%
36 Ray-Ban
@rayban
Accessories 5.4M 0.12%
37 CARAS
@carasbrasil
News News&Politics 5.4M 0.70%
38 Pânico No Instagram
@programapanico
TV Shows 5.4M -
39 Portal R7
@portalr7
News&Politics 5.2M 0.10%
40 Eudora
@eudora
Fashion 5.2M 0.11%
41 Dafiti
@dafiti
Shopping 5.1M 0.01%
42 Fofocalizando
@fofocalizando
TV Shows 5M -
43 L7
@l7nnon
Art 4.9M 5.70%
44 Liga NFA
@liga.nfa
4.9M 0.14%
45 Tasty Demais
@tastydemais
News Recipes 4.8M 0.20%
46 SCHUTZ
@schutzoficial
Fashion Styling Lifestyle 4.8M 0.01%
47 Razões Para Acreditar
@razoesparaacreditar
News 4.8M 1.20%
48 Lojas Marisa
@voudemarisa
Marketing and Advertising 4.7M 0.03%
49 Quarto de bebê e infantil
@graodegente
Shopping 4.6M 0.03%
50 Um Cartão
@umcartao
Quotes 4.5M 1.10%
51 MAKEUP VIDEOS
@allmodernmakeup
Beauty 4.5M 0.06%
52 Hairstyles | Peinados
@peynadoz
4.5M 0.20%
53 100criterios®
@100criterios
4.4M 1.90%
54 adidas Brasil
@adidasbrasil
Sports 4.3M 0.20%
55 Mídia NINJA
@midianinja
4.3M 0.67%
56 Cifras
@cifras.com.br
News Entertainment 4.3M 0.80%
57 Miss Universe
@missuniverse
Fitness Actors Modeling Singer 4.3M 1.00%
58 CONMEBOL Libertadores
@libertadores
Marketing and Advertising Actors 4.2M 0.30%
59 awesome fashion makeups videos
@awesomemakeu.p
News Fashion Business 4.2M 0.40%
60 Melissa Brasil
@melissaoficial
Fashion Design 4.1M 0.17%
61 Amor Novios Frases
@abcdamor
Actors Modeling Fashion 4.1M 0.66%
62 Brawl Stars
@brawlstars
Art Modeling Fashion 4M 0.87%
63 O Segredo
@osegredooficial
News 3.9M 0.60%
64 Disney Channel LA
@disneychannel_la
News TV Channel Actors Music 3.9M 0.22%
65 Tattoodo
@tattoodo
Fashion Piercing 3.9M 0.10%
66 The Vampire Diaries
@thecwtvd
Actors Music Geek 3.9M 4.50%
67 Vizzano
@vizzano_oficial
Fashion 3.9M 0.20%
68 World Surf League
@wsl
Fitness Surfing 3.8M 0.50%
69 Moleca Oficial
@moleca_oficial
Marketing and Advertising Shoes 3.8M 0.10%
70 Instagram Oficial Rommanel
@rommanel
Marketing and Advertising Jewelry 3.7M 0.10%
71 13 Reasons Why
@13reasonswhy
Parenting Film 3.7M 12.58%
72 Salon Line
@salonlinebrasil
Fashion 3.7M 0.03%
73 Natura
@naturabroficial
3.6M -
74 Mercado Livre
@mercadolivre
Shopping 3.6M 0.08%
75 Netshoes
@netshoes
Shoes 3.5M 0.02%
76 ART | 365 Days A Year 🎨
@arts.hub
Art Drawing Design 3.4M 0.50%
77 Poliana Moça
@polianamocaoficial
TV Shows 3.4M 0.36%
78 🇧🇷 AliExpress Brasil
@aliexpressbr
Shopping 3.4M 0.01%
79 Hair.Artistry
@hair.artistry
Fashion Styling Hair Salons 3.4M 0.03%
80 Corinthians Free Fire
@corinthians.ff
News Sports 3.3M 0.23%
81 Hering Oficial
@hering_oficial
Health and Medical Services 3.3M 0.02%
82 Esse Dia Foi Foda
@essediafoifoda
Humor 3.3M 2.20%
83 Artistuniversity🌟
@artistworldly
Celebrity Drawing Painting 3.3M 0.70%
84 MC BIN LADEN
@mcbinladen
Soccer Celebrities Hair & Beauty Health & Fitness Design Fashion 3.2M 0.10%
85 Art Select
@artselect
Art Illustrator Painting 3.2M 0.50%
86 Casa e Jardim
@casaejardim
Marketing and Advertising News&Politics 3.2M 0.02%
87 CB da Casas Bahia
@casasbahia
Design 3.2M -
88 MTV Brasil
@mtvbrasil
News Music DJ Songwriting 3.1M 0.10%
89 Marianna Meinberg
@mariannameinberg
Fitness News 3.1M 0.30%
90 👉 Peinados & Trenzas 😊
@ipeinados
Beauty Actors Modeling 3.1M 0.20%
91 Cacau Protásio
@cacauprotasiooficial
Art Plus Size 3.1M 0.30%
92 Tok&Stok
@tokstok
Home Decor 3.1M 0.01%
93 MasterChef Brasil
@masterchefbr
Art 3.1M 0.10%
94 Quem Disse, Berenice?
@quemdisseberenice
Product 3M 0.04%
95 McDonald's Brasil
@mcdonalds_br
Food and Drink Soccer 3M 0.20%
96 Chefclub
@chefclubtv
News Lifestyle Food 3M 0.09%
97 🖌PROMOTING THE BEST ART🖌
@arts_promote
Art Events Drawing 3M 1.00%
98 Havaianas
@havaianas
Marketing and Advertising Product Service Personal Goods & General Merchandise Stores 2.9M 0.10%
99 Colcci
@colccioficial
Music 2.9M 0.04%
100 Folha de S.Paulo
@folhadespaulo
News News&Politics 2.9M 0.40%

Most Talked-About Brands Ranking Analysis

adidas Football is ranked #1 as the most popular brand in Brazil for 12 in 2022. The average engagement rate is 0.50 with 31,306,097 followers count. In addition to being ranked the number one brand on Instagram, adidas Football is also the top brand in the Soccer category.
EA SPORTS FIFA and Hugo Gloss are ranked 2nd and 3rd in the list. In terms of user engagement, EA SPORTS FIFA has an average engagement rate of 0.61, follower size of 26,549,407. Similarly, Hugo Gloss average engagement rate is 0.10, with 20,088,923 followers.
Flamengo is a top Instagram Brand that ranks in 4th place.
Number five on our list is americanas, a top brand in the category of Soccer, The follower on Instagram is 13,190,211.