List of Top 100 Fashion Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 311,569 Top Brands on Instagram.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Victoria's Secret
@victoriassecret
United States
Fashion Apparel Bikini 79.9M 0.03%
2 ZARA
@zara
Spain
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 62.3M 0.02%
3 CHANEL
@chanelofficial
France
Fashion Home and Garden Fashion Design 60M 0.03%
4 GUCCI
@gucci 		Fashion and Accessories Home and Garden Modeling Lifestyle Company Home Services 51.5M 0.06%
5 Vogue
@voguemagazine 		Fashion and Accessories Arts and Crafts News Modeling Magazines Magazine Publishers 51.3M 0.08%
6 Dior Official
@dior
France
Fashion and Accessories Beauty and Self Care Home and Garden Design Lifestyle Company Home Services 46.8M 0.04%
7 H&M
@hm 		Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores 38.5M 0.01%
8 SHEIN.COM
@sheinofficial 		Fashion and Accessories Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 38M 0.03%
9 adidas Originals
@adidasoriginals 		Fashion and Accessories Shoes Streetwear Topic Shopping Retail Personal Goods & General Merchandise Stores 34.5M 0.17%
10 Prada
@prada 		Fashion and Accessories Home and Garden Company Home Services 33.4M 0.07%
11 Dolce&Gabbana
@dolcegabbana
Italy
Fashion Styling Luxury 30.8M 0.03%
12 Versace
@versace 		Fashion Business and Finance Styling Fashion Design 30.1M 0.18%
13 adidas
@adidas 		Sports Fashion and Accessories Training Product Service Personal Goods & General Merchandise Stores 29.5M 0.11%
14 Calvin Klein
@calvinklein
United States
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 25.7M 0.04%
15 FashionNova.com
@fashionnova
United States
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 22.1M -
16 Burberry
@burberry
United Kingdom
Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 20.2M 0.07%
17 Emporio Armani
@emporioarmani 		Fashion and Accessories Lifestyle 20M 0.01%
18 Fendi
@fendi 		Fashion and Accessories Org General Non-Profits & Religious Organizations 20M 0.15%
19 Michael Kors
@michaelkors
United States
Fashion and Accessories Home and Garden Styling Lifestyle Company Home Services 19.3M 0.01%
20 Valentino
@maisonvalentino 		Fashion and Accessories Home and Garden Company Home Services 19M 0.02%
21 PrettyLittleThing
@prettylittlething 		Fashion and Accessories Business 17.6M 0.01%
22 Kate Hudson
@katehudson
United States
Fashion and Accessories Actors Topic Arts Entertainment Arts & Entertainment Local Events 17.3M 0.32%
23 Christian Louboutin
@louboutinworld
France
Fashion and Accessories Business and Finance Design Design & Fashion Business & Utility Services 16.9M 0.02%
24 vans
@vans 		Fashion and Accessories Sports Shoes Skateboarding Shoe Store Personal Goods & General Merchandise Stores 16.7M 0.10%
25 ROLEX
@rolex 		Fashion and Accessories Product Showcase Luxury Jewelry & Watches Company Home Services 16.7M 0.23%
26 Ralph Lauren
@ralphlauren
United States
Fashion and Accessories Home and Garden Arts and Crafts Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.06%
27 MANGO
@mango
Spain
Fashion and Accessories Styling Lifestyle Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.01%
28 Cartier Official
@cartier 		Fashion and Accessories Product Showcase Celebrity Jewelry Design Jewelry Watches Personal Goods & General Merchandise Stores 15.7M 0.07%
29 ASOS
@asos 		Fashion and Accessories Modeling Clothing (Brand) Personal Goods & General Merchandise Stores 14.8M 0.02%
30 Tommy Hilfiger
@tommyhilfiger
United States
Fashion and Accessories 14.7M 0.04%
31 Nike Basketball
@nikebasketball 		Sports Fashion and Accessories Basketball Shoes 14.6M 0.28%
32 Hermès
@hermes 		Fashion and Accessories Business and Finance Design Interior Design Business & Utility Services 14.3M 0.07%
33 Balenciaga
@balenciaga 		Business and Finance Home and Garden Fashion Design 14.3M 0.40%
34 Forever21
@forever21 		Fashion and Accessories Styling Modeling Retail Company Personal Goods & General Merchandise Stores 14.2M 0.01%
35 Jimmy Choo
@jimmychoo
United Kingdom
Fashion and Accessories Business and Finance Styling Design Business & Utility Services 13.5M 0.03%
36 FENTY BEAUTY BY RIHANNA
@fentybeauty
United States
Beauty and Self Care Fashion and Accessories Business Health Beauty Personal Goods & General Merchandise Stores 13.3M 0.06%
37 Supreme
@supremenewyork
United States
Fashion Lifestyle Modeling 13.3M 0.43%
38 PUMA
@puma 		Fashion and Accessories 13M 0.70%
39 McQueen
@alexandermcqueen
United Kingdom
Fashion and Accessories Fashion Design Modeling Clothing Personal Goods & General Merchandise Stores 13M 0.04%
40 Jordan Howlett
@jordan_the_stallion8 		Fashion and Accessories 12.9M 1.43%
41 Anamika Gaba
@astrologywithanamika
Iraq
Fashion 12.6M -
42 SAINT LAURENT
@ysl
France
Fashion and Accessories Home and Garden Home Services 12.6M 0.15%
43 Topshop
@topshop 		Fashion Styling Lifestyle 12.5M 0.01%
44 Miu Miu
@miumiu 		Fashion and Accessories Home and Garden Company Home Services 12.5M 0.09%
45 Foot Locker
@footlocker 		Fashion and Accessories Shoes Streetwear 12.3M 0.11%
46 Balmain
@balmain
France
Fashion and Accessories Music Modeling Lifestyle Clothing Personal Goods & General Merchandise Stores 12.2M 0.03%
47 BOSS
@boss 		Fashion and Accessories Fashion Design 12.2M 0.07%
48 Marc Jacobs
@marcjacobs
United States
Fashion 12M 0.10%
49 boohoo
@boohoo
United Kingdom
Fashion and Accessories Lifestyle Styling 11.8M 0.01%
50 Moschino
@moschino 		Fashion Fashion Design Modeling 11.7M 0.04%
51 지우
@mejiwoo103
Korea
Fashion and Accessories Business and Finance 11.5M 0.77%
52 TOM FORD
@tomford
United States
Fashion and Accessories 11.5M 0.06%
53 Pandora
@theofficialpandora 		Fashion and Accessories Lifestyle Jewelry Watches Personal Goods & General Merchandise Stores 11.4M 0.29%
54 Primark
@primark
Ireland
Fashion and Accessories Home and Garden Product Showcase Styling 11.3M 0.02%
55 Chloé
@chloe 		Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 11.2M 0.08%
56 COMPLEX
@complex 		Entertainment and Music Fashion and Accessories Product Showcase News Lifestyle Media News Company Publishers 11M 0.24%
57 BERSHKA
@bershka 		Fashion and Accessories 10.9M 0.03%
58 Vogue France
@voguefrance
France
Fashion and Accessories News Magazines Magazine Publishers 10.8M 0.04%
59 Converse
@converse 		Fashion and Accessories Sports Shoes Adventure Design 10.7M 0.20%
60 HYPEBEAST
@hypebeast 		Fashion and Accessories Entertainment and Music News News&Politics Society Site Publishers 10.6M 0.09%
61 Sneaker News
@sneakernews 		Fashion and Accessories News Shoes News Site Publishers 10.6M 0.13%
62 Levi's
@levis 		Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 10.1M 0.05%
63 Off-White™
@off____white 		Fashion and Accessories Modeling Fashion Design Product Service Product/Service Personal Goods & General Merchandise Stores 9.9M 0.09%
64 Playboy
@playboy 		Entertainment and Music Fashion and Accessories 9.9M 0.19%
65 Polo Ralph Lauren
@poloralphlauren
Italy
Fashion and Accessories Product Showcase Tennis Styling 9.8M 0.06%
66 JUSTIN CASSIN
@justincassin
Australia
Fashion Beauty Modeling Styling 9.8M 0.01%
67 HAVAN
@havanoficial
Brazil
Fashion and Accessories Home and Garden Video Gaming 9.4M 0.06%
68 VANITY FAIR
@vanityfair 		Entertainment and Music Fashion and Accessories News News&Politics 9.4M 0.13%
69 Vogue Runway
@voguerunway 		Fashion and Accessories News Modeling Styling News Site Publishers 9.1M 0.08%
70 Roberto Cavalli
@roberto_cavalli
Italy
Fashion and Accessories Fashion Design 9M 0.14%
71 𝐑𝐎𝐋𝐀🇯🇵🇧🇩🇮🇳
@rolaofficial
Bangladesh
Fashion and Accessories Modeling 8.9M 0.51%
72 Urban Outfitters
@urbanoutfitters 		Fashion and Accessories Home and Garden Lifestyle Styling 8.8M 0.03%
73 GUESS
@guess 		Fashion and Accessories Adventure 8.5M 0.05%
74 Lojas Renner
@lojasrenner
Brazil
Romance and Wedding Marketing and Advertising Fashion Design 8.5M 0.01%
75 Stradivarius
@stradivarius 		Fashion and Accessories Styling Lifestyle 8.5M 0.04%
76 افنان الباتل
@afnan_albatel
Saudi Arabia
Fashion and Accessories 8.4M 0.49%
77 New Balance
@newbalance 		Fashion and Accessories Product/Service Personal Goods & General Merchandise Stores 8.4M 0.34%
78 MISSGUIDED
@missguided 		Fashion and Accessories Business and Finance 8.3M 0.01%
79 British Vogue
@britishvogue
United Kingdom
Fashion and Accessories News Magazines Topic Publisher Publishers 8.2M 0.21%
80 AliExpress
@aliexpress 		Fashion and Accessories Tennis Design 8.2M 0.01%
81 American Style
@americanstyle
United States
Fashion and Accessories Business and Finance Design Design & Fashion Business & Utility Services 8.2M 0.02%
82 Riachuelo
@riachuelo 		Fashion and Accessories Romance and Wedding Home and Garden 8.1M 0.01%
83 Joshua Kimmich
@jok_32
Germany
Lifestyle Fashion 8M 3.25%
84 Pull&Bear
@pullandbear 		Fashion and Accessories 7.9M 0.05%
85 Jasmine Tookes
@jastookes
United States
Fashion and Accessories 7.7M 1.81%
86 Victoria's Secret PINK
@vspink 		Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 7.7M 0.10%
87 Lacoste
@lacoste
France
Fashion and Accessories Product Showcase Shoes Activewear 7.6M 0.40%
88 Stella McCartney
@stellamccartney
United Kingdom
Beauty and Self Care Fashion and Accessories Modeling Fashion Design 7.4M 0.07%
89 Ulta Beauty
@ultabeauty
United States
Fashion Beauty Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 7.4M 0.03%
90 Oscar de la Renta
@oscardelarenta
Dominican Republic
Fashion and Accessories Business and Finance Styling Design Business & Utility Services 7.3M 0.21%
91 Aimee Song
@aimeesong 		Fashion and Accessories Video Blogger 7.3M 0.14%
92 FERRAGAMO
@ferragamo
Italy
Fashion and Accessories Fashion Design 7.2M 0.07%
93 Vogue Italia
@vogueitalia
Italy
Fashion and Accessories Photography News Fashion Design Magazines Magazine Publishers 7.2M 0.12%
94 ELLE Magazine
@elleusa 		Fashion and Accessories Beauty and Self Care Entertainment and Music Celebrity News Modeling Magazines Health/Beauty Personal Goods & General Merchandise Stores 7.1M 0.08%
95 Coach
@coach 		Fashion and Accessories Design Interior Design Retail Company Personal Goods & General Merchandise Stores 7.1M 0.10%
96 PRINZ MARCUS VON ANHALT 🇦🇪💯
@prinzmarcus
Germany
Lifestyle Fashion 7.1M 0.04%
97 WE THE URBAN
@wetheurban
United States
Fashion and Accessories Parenting News&Politics Community Non-Profits & Religious Organizations 7M 2.94%
98 CAROLINA HERRERA
@carolinaherrera
United States
Fashion and Accessories Home and Garden Styling Company Home Services 7M 0.07%
99 C&A Brasil
@cea_brasil
Brazil
Fashion and Accessories Soccer 6.9M 0.02%
100 SMFK Official
@smfksmfk
China
Fashion and Accessories Music Lifestyle Modeling 6.8M 0.12%
See Full List

Most Talked-About Brands Ranking Analysis

Victoria's Secret is ranked #1 as the most popular brand for 09 in 2026. The average engagement rate is 0.03 with 79,872,231 followers count. In addition to being ranked the number one brand on Instagram, Victoria's Secret is also the top brand in the Fashion category.
ZARA and CHANEL are ranked 2nd and 3rd in the list. In terms of user engagement, ZARA has an average engagement rate of 0.02, follower size of 62,277,307. Similarly, CHANEL average engagement rate is 0.03, with 60,000,202 followers.
GUCCI is a top Instagram Brand that ranks in 4th place.
Number five on our list is Vogue, a top brand in the category of Fashion and Accessories, The follower on Instagram is 51,269,973.