Influencer Marketing Case Studies: Takashimaya Christmas Gift Bazaar
Shop for your Christmas presents at Takashimaya’s Christmas Gift Bazaar!
To promote its annual Gift Bazaar, Takashimaya Department Store partnered with StarNgage to run an influencer marketing campaign. The campaign aimed to increase the publicity of the bazaar using micro-influencers. If selected, the influencers have to attend the bazaar on any day, from 1 December to 12 December 2017.
- Primary Objective – To generate awareness of the Takashimaya’s Christmas Gift Bazaar and drive foot traffic to the Bazaar.
- For the event coverage post, influencers were encouraged to cover all three areas of the bazaar: Concept Shop, Gift Bazaar and Talking Hall at Basement 1. These 3 areas will feature Christmas gifts and décor items, such as Miffy lights, wall art décor / canvas prints, Plantui interior plants, Christmas gift sets. A floor map with detailed instructions were given to the influencers.
- Exposure to over 312,000+ followers on Instagram
- 52 campaigns related Instagram posts
- Likes received: 26,000+ Likes
- Comments received: 220+ Comments
Still looking for presents 🎄🎁? Head down to Takashimaya and you’ll be spoiled for choice – I did yesterday and was pleasantly surprised! From plushies for friends to card games for my partner and I, today’s got me feeling like… = 💸😭😂 PS. Get prepped for #starwars too! Pretty sure their toys will be on lots of wishlists this year✨ ___ #Takashimaya #TakashimayaXStarNgage #Christmas #Takashimayasg #Giftbazaar #sponsored
I had a fun time shopping at @Takashimayasg Christmas Gift Bazaar today. The annual wide gift selection over at The Talking Hall is no stranger to me, it’s one of my favourite place to shop for Christmas gifts. This year, they have expanded the gift bazaar to include gifts such as Miffy Light, wall decoration, air humidifier, Craftholic and gift sets. Head over to <http://bit.ly/TakashimayaGiftBazaar> to find out more on what’s available. #amandaADVERTs #sp #Takashimaya, #Takashimayasg #Christmas #giftbazaar #sponsored #TakashimayaXStarNgage
Christmas gifts bazaar at Takashimaya Department Store got you covered for your Xmas shopping, swipe for some of my favourites! There’s so much options that I was chanting “You’re coming home with me” on repeat in my head 😍 #Takashimaya #Takashimayasg #Christmas #giftbazaar #sponsored #TakashimayaXStarNgage
Every year when it comes to Christmas shopping 🎄🎁, I like to visit @Takashimayasg Christmas Gift Bazaar. I’m sure The Talking Hall is no stranger to many. This year the event is spread across three main area – Concept Shop, Gift Bazaar and Talking Hall at Basement 1. … Get spoilt for choices from the wide selection of gifts such as Miffy Light, wall decoration, air humidifier, Craftholic and many other attractive gift sets. Head over to <http://bit.ly/TakashimayaGiftBazaar> to find out more today. Have fun shopping!😊 #sp #Takashimaya, #Takashimayasg #Christmas #giftbazaar #sponsored #TakashimayaXStarNgage
went shopping today at @takashimayasg! saw many cute stuffs at their Gift Bazaar, Concept Shop & Talking Hall at Basement 1. . check out the link at my profile for my information. . . #takashimaya #takashimayasg #christmas #giftbazaar #sponsored #takashimayaxstarngage #shoppingmall #shopping #fun #sgig #igsg #mall #iphonex #vscocam #singapore #cool #international #vsco #instadaily
Card games, mugs, stuffed toys, musical gifts, lamps, notebooks, pouches and more!! 👀 December is a good reason to splurge and pamper yourself (yes & getting gifts for others too) 😁Here's some shopping that I did at @takashimayasg ☺️I visited the Concept Shop, Gift Bazaar and Talking Hall at Basement 1. Everything here is so adorable! . For more infor on Takashimaya Christmas Gift Bazaar, you can check out the link at my profile 👍🏻 . #Takashimaya, #Takashimayasg #Christmas #giftbazaar #sponsored #TakashimayaXStarNgage
Shop for your Christmas gifts yet? • • • Fret not! Head down to Takashimaya Department Store: Concept Shop, Gift Bazaar and Talking hall at B1! There is a wide range of gifts you can shop for, from Christmas gifts and decor items, such as Miffy lights, wall art decor/ canvas prints, Plantui interior plants and Christmas gift sets! For more info: visit the link at my profile! #takashimaya #Takashimayasg #Christmas #giftbazaar #sponsored #TakashimayaXStarNgage