Influencer marketing has been around for much longer in one shape or another. From celebrity endorsements to everyday ambassadors, brands and services have made use of influencers before. But, ever since 2016 or so, influencer marketing has skyrocketed, and it’s all thanks to the huge growth of social media platforms like Instagram or YouTube. Today, we are witnessing an increasing number of influencer marketing technologies and solutions, and there is even a trend of influencer marketing among B2B companies.
Although there are plenty of reasons why influencer marketing is all the rage these days, the two main reasons to point out are: social proof and affordability. People are more inclined to believe authentic human influencers than some large faceless corporation when it comes to the quality of the product they are interested in. Which is why as much as 39% of brands plan to boost their influencer marketing budget in 2019. And when it comes to affordability, influencers will hardly set you back a great deal for a post or video. Yet, there are still a lot of small businesses which haven’t joined the influencer marketing train.
In order to change that, here are six reasons why your business should hop on the bandwagon of influencer marketing.
- It is the Fastest-Growing Channel for Acquiring Customers Online
According to a survey done by Influencer Marketing Hub, 28% of companies have stated that influencer marketing is their fastest growing online customer-acquisition channel. And it seems like it’s going to stay that way for quite some time. Why? Well, the number of people on social media is growing constantly and some of them, like Instagram, have simply exploded in the past couple of years. Out of those billions of users, a small percentage will become content creators whose opinion will be good enough social proof. As a result, brands and companies should try and take advantage of that, whether it’s a large company or a small assignment writing service online.
- Content Quality Is Improving
According to research, over half of brands have said that influencer-generated content does better than their own, brand-created content. While that does further bolster the value of social proof, it does not tell the whole story. Technology plays a great deal in this as well, and we aren’t just talking about new and exciting influencer marketing tech and solutions. We are talking about the increase in content quality that is created by influencers from various industries, all thanks to affordable hardware, editing tools, and the wealth of information and knowledge for influencers to expand their content-creating abilities.
For instance, it is possible to record high-quality videos using a new smartphone, as opposed to an expensive camera, as well as stills, which can be edited in easy-to-use apps. In the past, you could spend hours tweaking an image, whereas now, you can simply choose among a number of different filters to boost the image quality. Furthermore, influential bloggers today can rely on various grammar and tools to aid their writing, similar to how college students turn to assignment help in order to produce better papers.
- ROI Can Be Measured More Precisely
According to research done by Linqia, 90% of marketers have singled out engagement rates as the main insight through which they use to measure the success of their influencer marketing campaigns. However, since 2018, other insights, alongside engagement rate and CPE, are also used to help marketers gauge the effectiveness of the influencer marketing efforts. We are talking about factors such as word of mouth, sentiment, affiliate link tracking, and operational ROI, all of which can help you paint a more complete picture. It is possible to optimise collaborations with influencers and grow the number of their clients by monitoring these ROI insights.
- Instagram Is the Main Influencer Marketing Platform
Did you know? 93% of influencers marketing campaigns take place on Instagram. This makes all other platform only marginally relevant. And it’s not just huge influencers brands and companies are after. They are also looking to collaborate with micro-influencers, which have just over 3000 followers. In fact, influencer marketing is such a big deal on Instagram right now that the platform has enabled influencers to create their own creator accounts.
While they are similar in some aspects to business accounts, which have already been around for a bit, these creator accounts also come with additional features which have been designed to cater to the influencers’ needs. So it seems like Instagram is the place to go, whether you are running your some of your private services or an Ecommerce business. And seeing that Instagram has over 1 billion users and is the fastest growing social media platform in the world, you cannot afford to miss out on what it has to offer.
- Influencer Marketing Grew in Popularity by 1,500%
To show you just how popular influencer marketing is, Influencer Marketing Hub has done its research and found out that the number of Google searches for ‘influencer marketing’ grew 1,500% from 2015 to 2018. And with the growing popularity of social media platforms, especially Instagram, this number is going to continue to grow as more and more businesses realise the value of influencer marketing and all the ways in which they can utilise it to benefit their bottom line.
- Customers Are Looking for Authenticity
Influencers are picky when it comes to working with brands and taking part in campaigns, because their main concern is the authenticity of those brands. In other words, they aren’t always going to align themselves with the highest bidder. But, customers are even more selective when it comes to originality and genuineness. This is probably the reason why influenced-created content has been wiping the floor with branded content. Also, there is another interesting stat that works in favour of influencer marketing. 37% of customers don’t mind if the influencer-generated content is sponsored, as long as it is authentic and of high-quality.
As you can see, influencers have taken the world of marketing by storm. Consumers have embraced it fully because they are finally able to get some genuine proof about brands and products they are interested in buying. Although brands have yet to catch up, they are starting to come around.
Tiffany Harper is a talented writer from New York (USA), an extremely active woman, and a real leader. She began her career as a journalist and proceeded as a writer and editor. Sometimes she works as a subject matter expert with Australia assignment help, as a content consultant with custom papers and custom coursework. Now she helps with blogging and social media questions to professional essay writers, mostly in wellness and healthy lifestyle area. She likes to write while travelling and meeting new people, feel free to contact her on Twitter.