Instagram Influencer Spotlight On: yashy Murphy @yashyanthi

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a Toronto based content creator who is a Sri Lankan Canadian.

2) What are your topics of interest? What do you post on Instagram the most?

Family travel, parenting, raising bi-racial kids, culinary pursuits and cocktails

3) How did your Instagram name come about?

As a passion for sharing life… then I became a content creator whilst on maternity leave!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I mostly use the built it one on IG and I may add some motion elements via vimage

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

This changes constantly for me!!

6) What’s your favorite part about being an influencer?

Engaging with people from all walks of life and dialing into my creative side

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

Just starting out so I’m ready to explore!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Let the creator guide the content – they know their audience best. I maintain authenticity by only choosing brands that can become part of my every day life and so I share about that brand beyond the one time campaign. Products are always in the background.

9) What would your advice be on the importance of quality and original content?

I believe this is so important – high quality content that’s original will resonate better with my audience.

10) What do you like best about partnering with brands?

The ability to make a living and pay my bills but also.. the ability to be creative and bring brands that make a difference into the lives of my followers

Topics:

• Art
• Cooking
• DIY & Crafts
• Education
• Fashion
• Film, Music & Books
• Food & Drink
• Health & Fitness
• Kids & Parenting
• Nature & Outdoors
• Photography
• Technology
• Travel

Country:

Canada