Instagram Influencer Spotlight On: Sue @suetrannn

1) Tell us a little about yourself. What are you doing now and where do you come from?

I started teaching myself design when I was 11. I had a curiosity for the web, the way people interacted with blogging platforms such as Livejournal and WordPress. I started building out templates at 11 out of a pure passion hobby. It started getting a lot of traffic and it grew to the point where I was designing and building out custom websites for people by 13. I knew from there it was always going to be my career. Ever since then, I’ve been constantly hungry for knowledge, growth and seeking to create great visual and interactive work. I am currently the Art Director, eCommerce at The New York Times. I am actually transitioning out of this role as of current to join Conde Nast as a Creative Director/Designer to build a branded content studio at The New Yorker! Most importantly, I am a volunteer with New York Cares. I am so grateful for all the opportunities I’ve had thus far by the age of 25. With that, advocating for arts education for kids has always been a cause near to my heart. I believe exposure to the arts during kids’ development cultivates creativity, allows them to be able to solve problems thinking out of the box and harbors imagination and innovation for future growth.

2) What are your topics of interest? What do you post on Instagram the most?

The intersection of design, art, fashion and food. I think there’s a untapped topic of creativity that bonds all those 4 topics. Its a very personal branded Instagram that incorporates all of strong interests of mine.

3) How did your Instagram name come about?

My name! More common that I thought (even though I named myself Sue when I was 5 years old!) so I added the extra “nn”

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Usually just Instagram Brightness, Contrast, Structure, Highlight and Shadow. Sometimes VSCO if is a poorly taken photo with a strong topic of interest.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@beyondthemag has beautiful take into concept and inspiration for very artful fashion shoots

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Not be afraid to try more variety of photos! It’s nice to have a strong concept, but sometimes process shows a unique take for your followers.

7) What’s your favorite part about being an influencer?

Being able to show my followers unique and local products and brands! Especially in my viewpoint.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Have a story! It allows for a long term experience for customers to connect to. Have that story as the baseline for all your decisions.

9) What would your advice be on the importance of quality and original content?

Point of view, always!

10) What do you like best about partnering with brands?

Being able to get a sneak peek into new lines or products! Inspiration that fuels my work.

Topics:

• Architecture
• Art
• Design
• Fashion
• Food & Drink
• Hair & Beauty
• Photography
• Technology
• Travel

Country:

United States of America