Instagram Influencer Spotlight On: Samantha Whang @princessamantha

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m Samantha from Singapore. I am comfortable with juggling multiple deadlines, social media savvy and loves challenges in a fast paced dynamic environment. In fact, I thrive on waking up knowing that I have lots of my to-do list though sometimes it’s great to take a breather and have some alone time.

By day, I am a corporate affairs and social media manager. By night (and weekends), I do marcomms for a heritage bakery – Temptations Cakes (family business), as well as dream of becoming Singapore’s next top influencer (I’m kidding) by shooting photos, thinking of photo captions to meet deadlines from my clients.

2) What are your topics of interest? What do you post on Instagram the most?

What’s interesting is that I have lived in 6 countries for a period of time, most recently 2 years in Hong Kong before returning to Singapore (home ground). Glad to have this global exposure before Covid hits. If there’s anything I learnt, it’s to live in the moment with no regrets. I mustered courage to live abroad alone which gives me insights into life and fueled my passion for travel.

So yes I used to post about travel but now it’s more on adventures growing up with my little cute chubby newborn! Yes I just became a mother.

3) How did your Instagram name come about?

My friends in poly camp used to call me “Princess”. I combined the last “S” of princess with my name starting with “S” too.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Vscocam only!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

6) What’s your favorite part about being an influencer?

First dips into product launches. Free stuff and extra income. Feeling special and exclusive. LOL. #truth

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I’m new to StarNgage, hoping to explore and join more campaigns.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

By posting about everyday life that people can relate too. Not something too high up there or something too “posed” for.

9) What would your advice be on the importance of quality and original content?

You need to be proud of every photo you post on social media. It’s like your “work”. Need to be responsible to clients as well since they trusted you to market for them.

10) What do you like best about partnering with brands?

Knowing the company “inside-out” (since I will have to research before posting), exposing myself to new brands or products. and speaking directly to the founder/management team.


  • Food & Drink
  • Hair & Beauty
  • Kids & Parenting
  • Photography
  • Travel



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