Instagram Influencer Spotlight On: Melati Gunawan @melatigunawan

1) Tell us a little about yourself. What are you doing now and where do you come from?

My name is MELATI GUNAWAN. I am from Indonesia.
My background is:
communication visual design background (designing, layouting,photography and content making)
11 years + experience of entrepreneurship ,
11 years + experience of digital marketing (campaign strategies, business analytics and calculating elements)
6 years + experience as a commercial talent working with PHs and big brands

2) What are your topics of interest? What do you post on Instagram the most?

Topics of interest: food, skincare & beauty, family, mother & children, pet, business, digital marketing, education, lifestyle, motivation

3) How did your Instagram name come about?

my IG name simply is taken from my name

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Photo editing: Photoshop most likely
Photo editing apps (mobile) : Lightroom, Meitu, Preview (photo grid), Mojo (template)

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?


6) What’s your favorite part about being an influencer?

I can actualise my creative & content making skills as well giving a positive impact to my followers. BE THE INFLUENTIAL INFLUENCERS are always been my biggest motivation, so not just having many followers because of the looks or the esthetic of the contents, but also can give positive impact to my followers

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I havent been on any campaigns but i see that StarNgage apps is looking professional and global

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

1. Data never lie
I use analytics and insight to create content that answers the customers / followers behavior . SOme of them that i use are insights from IG , Google trend

2. Always follow the trend and be the do-er
3. When promoting, make sure it hits the right audiences . The more detail we know about our target market, the more effective and efficient we can spend our budget

9) What would your advice be on the importance of quality and original content?

Less is more, forms follow function

10) What do you like best about partnering with brands?

It works in a structurised system, we collab so we can be strong at each of our skills


  • Animals & Pets
  • Art
  • Celebrities
  • Cooking
  • Design
  • DIY & Crafts
  • Education
  • Film, Music & Books
  • Food & Drink
  • Hair & Beauty
  • Kids & Parenting



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