Instagram Influencer Spotlight On: Matthew @Leaden_cloud

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hi, I’m from Moscow, Russia. Nowadays I have my own little business. This business is works on vinyl plates. It’s really interesting for me. It isn’t only business. Also it’s hobby. Also I have Instablog where I write about important problems and my life . I have somewhere about 720 followers. Near future I will start my social project connected with my business.

2) What are your topics of interest? What do you post on Instagram the most?

I’m interested in every days people’s problems . I post cool photos of nature and architectures. Also I answer questions which people ask me.

3) How did your Instagram name come about?

Oh, it’s long story. «Leaden clouds» is called my favorite song of my favorite rapper. Nowadays I don’t listen rap. It’s from past.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I usually use photoshop on my PC. But sometimes I forced to use mobile apps. For example PicsArt or VSCOCAM. It’s easy for me.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Yeah, I have some instagrammers whom I really like. There are @miss_sugar_kane , @claudio.colotti1 and @ru.roman. They inspire me the most.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I think it could be some cool place or cool brand.

7) What’s your favorite part about being an influencer?

I can be the first who can know some interesting about brand(s). Also I think it’s interesting to work so.)

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Brand’s product should be original. I put my own labels. This labels usual man can’t see.

9) What would your advice be on the importance of quality and original content?

Content should be very qualitive. Content should be original. It’s very important things. I think so.

10) What do you like best about partnering with brands?

I like communication best. It’s interesting to communicate with famous brands.