Instagram Influencer Spotlight On: Mackayla Fletchere-Davies @Mackaylaco

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am from Melbourne, Australia. At the moment I am currently completing my Diploma in Beauty Therapy.

2) What are your topics of interest? What do you post on Instagram the most?

I love hair and beauty, especially makeup and that is definitely what I post most about on Instagram.

3) How did your Instagram name come about?

Honestly I don’t even remember! I wish it could have been something really creative but it’s just my name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I love using Facetune to whiten the background of most of my photos and then using VSCO with the F2 filter to further whiten and brighten my photos.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I love @thehanihanii’s account on Instagram and she would have to be up there with instagrammera that inspire me.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I would have to say the @Toofaced sweet peach palette! It’s a bit pricey but it is worth every penny and is so versatile! Plus the pigmentation of the shades and the fact that the palette smells like peaches ?

7) What’s your favorite part about being an influencer?

Not only do I influence others but it attracts others that have very similar accounts who love my passion and share that! Which makes it a lot easier for myself to hear about new things and see reviews and also connect with them!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

I honestly only post about what I truely love or am enjoying at the time. I post as much as possible which can be almost everyday day if not every second day and I switch up what I post about.

9) What would your advice be on the importance of quality and original content?

It is definitely important, i tend to stick with only publishing my own photos that I have taken and people love that! Especially the quality of your content, but you don’t need an expensive camera for that! I use my iPhone 6 camera with daylight and editing for my photos.

10) What do you like best about partnering with brands?

I love the trying brands that I have never heard of, or new products and being able to then share that with others. I also love learning a lot about the products.