Instagram Influencer Spotlight On: Loïc Medrano @loic_medrano

1) Tell us a little about yourself. What are you doing now and where do you come from?

I come from Geneva, Switzerland, and I’m peruvian/italian on my father’s side and spanish/swiss on my mother’s side.

I just finished my studies and obtained my Bachelor’s degree in Spanish and English in Communication, Marketing and Advertising. On the side of my studies, I was working as a manager in a Coffee shop.

Right now, I’m working as a model and I am finalist in Mister Swiss Romand contest.

2) What are your topics of interest? What do you post on Instagram the most?

My main topics of interest are fashion, travels, sports, cosmetics and photography.

Most of my posts are pictures from photo shoots and runways. I also post a lot of selfies.

3) How did your Instagram name come about?

Thanks to my work as a model, I had more and more followers.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Most of the time I don’t edit my photos because they are the work of professional photographers so I’m not allowed to modify them.

For my selfies sometimes I use Facetune.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

marianodivaio, mario8855, nohow are the instagrammers that I like and that inspire me the most.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

As for me, there is not only one thing people should try but so many different amazing things like cosmetic products, clothes, new brands and apps.

7) What’s your favorite part about being an influencer?

The best part about being an influencer is to be able to give good advice and ideas to the people that like what I do.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

You maintain your authenticity by staying true to yourself, being friendly and approachable to your consumers.

When your product is easy to find, affordable and the delivery times are not too long.

9) What would your advice be on the importance of quality and original content?

My advice is that quality is even more important than originality because if the content you show is of quality then your brand will be associated with it in the customers mind which will improve their satisfaction by purchasing the brand’s product.
This action could lead to a higher customer fidelity and word-of-mouth advertisement which is the best.

10) What do you like best about partnering with brands?

What I like the best is that I can try the products myself and encourage my followers to experience them the best way possible by giving tips and advice.

Topics:

• Art
• Design
• Fashion
• Hair & Beauty
• Health & Fitness
• Photography
• Travel

Country:

Switzerland