Instagram Influencer Spotlight On: Jennifer Rose @neuroticmommy

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a New-Jersey based vegan food and lifestyle writer who is part neurotic and 100% mommy with a primary female audience of moms who are seeking balance amidst the chaos of juggling mommyhood, marriage and work and come to NeuroticMommy for inspiration on food, life and self-care.

Like many women, I have struggled with anxiety, depression and lack of self worth that had manifested into rapid uncontrollable weight gain & self sabotage. After many years of facing psychological and physical health issues with no answers from doctors, I decided to take matters into my own hands and transform my life for the sake of myself and my family.

This led me to exploring the worlds of plant-based nutrition and self-healing through food, mindset and self-care, and becoming a holistic health coach through the Institute of Integrative Nutrition.

In 2012, I founded my food blog NeuroticMommy (www.neuroticmommy.com) and have since maintained my status as one of Top Mommy Bloggers to follow.

My food inspirations come from taking the complexities of cooking vegan out of the kitchen through the creation of simple, quick, sustainable and healthy recipes that the whole family will love.

What started as solely a food blog loved by women who seek healthy plant-based alternatives to everyday recipes is now expanding into a lifestyle brand focusing on mothers, their work/life/self balance, and their families’ health and happiness. The new website platform launches late September 2016 and will not only include plant-based recipes, but also content on Mindset & Wellness, a shopping portal called Holistic Living and a video series where neurotic meets mommy entitled #MOMTALK.

2) What are your topics of interest? What do you post on Instagram the most?

My topics of interest are plant based recipes, self love, mindset and wellness and female empowerment. I post recipes and inspiration to build women up. My most popular posts are video recipes that get between 50K-250K views per post and I love to incorporate new products into my recipes for brand awareness.

3) How did your Instagram name come about?

NeuroticMommy started in 2012 as my Instagram photo-journal of my plant-based recipes and holistic lifestyle that helped me transform from a sad 260lbs neurotic woman leading an unhealthy and processed-filled life to a healthy and happy mother and certified holistic health coach. It has now grown into a destination for mothers with help on how to lead a plant-based lifestyle for the health of herself and her family; a safe space for moms to unite over their shared desire to find balance in mommyhood, womanhood and life; and a haven for female inspiration, empowerment and self-care. My goal is for moms to know that they’re not alone and that it is possible to find balance amidst the chaos — I’ve been where you’ve been. NM is here to help you along your journey to health and happiness.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use photoshop mobile and VSCO!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There are so many it’s hard to name just one that inspires me. The people I follow are all about positive vibes, healthy organic food and self love.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Connecting with their audiences through videos and using IG stories to direct their audience to posts.

7) What’s your favorite part about being an influencer?

Being able to support women/mothers in all aspects of their lives and bringing awareness and focus to things that are truly important.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

My most important criteria to running campaigns is being organic and genuine. Any sort of spam (or what comes off as spam) will result in loss of engagement and trust of your fans. I maintain authenticity by being truthful, open and honest and using my audience’s feedback to create content that they seek.

9) What would your advice be on the importance of quality and original content?

Quality and original content is very important as it highlights the person, their creativity and authenticity. No one else is you so bring the power of your originality with your work, brand and love to the table.

10) What do you like best about partnering with brands?

I love connecting with like-minded brands to bring awareness to people and to help give people direction with what they can trust. I love doing the leg work with brands and creating authentic posts relating to brands I work with, whether it being by creating action-photos of myself with the product or product placing brands in my videos.

Topics:

• Cooking
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Kids & Parenting

Country:

United States of America