Instagram Influencer Spotlight On: Logan Miller @loganjessem

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a digital marketing and public relations expert in the music industry with a strong emphasis on social media, and seo. During the day I work for an SEO software company as their digital marketing strategist, and at night I work with my clients (artists and music festivals) to make sure their music is being heard. I started my career in radio and have moved up from there.

2) What are your topics of interest? What do you post on Instagram the most?

I post a lot of music industry and music marketing content. Whether it’s me at a festival, or at a concert or just living my life as a digital marketer.

3) How did your Instagram name come about?

My name matches my handle for all my web presences. From my website, to Twitter. And everything in between. It also differentiates myself from the Logan Miller from the family channel.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use the Instagram editing tool
For the most part. But for my clients I use photoshop to edit pictures before I socialize them.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I follow mostly music industry people. The band perry have a great account with great engagement and content. @thebandperry. I’m also a big fan of music festivals: Boots & Hearts and WayHome. @bootsandhearts @wayhome

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

The BEST thing I’m using right now is my S’well water bottle. I only like cold water, and this sucker keeps my water cold for hours, and they just look so cool!

7) What’s your favorite part about being an influencer?

I love sharing amazing products that make my life easier with other people. Whether it’s online or offline. Word of mouth has always been the most effective form of advertising, and social media has really expanded that market.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

The product from the brand needs to be a natural fit for me and my audience. They also need to trust that the messaging I put is the best for my audience, and limit the amount of direction of my messaging. Obviously they need to help steer it, but no one knows my audience better than me.

9) What would your advice be on the importance of quality and original content?

As we say in digital marketing, content is king! Nowadays consumers can see right through ads. That’s why genuine original content is so important.

10) What do you like best about partnering with brands?

I love sharing with others great products and great deals. If something is worth every penny, I will tell the world!