Instagram Influencer Spotlight On: Le Yi @_leyi_

1) Tell us a little about yourself. What are you doing now and where do you come from?

i am studying in Ngee Ann Poly taking Veterinary Bioscience diploma and will be graduating in 2018! I’m from singapore and i play basketball for my School team and National team, you can say im a sports enthusiast??

2) What are your topics of interest? What do you post on Instagram the most?

i post mostly my life, mainly me, my friends, partner and family. i love people taking photos of me HAHA.

3) How did your Instagram name come about?

its just my name (:

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

usually VSCO cam to add filters and picsart to to some edits like drawing or stickers!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

i really like Dj.ying i think shes very open and not afraid to show her body off and i really love her confidence and she’s so so beautiful !! she really make me learn how to appreciate myself, my look and size and just be happy and contented to be me!

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Not sure hmmm…

7) What’s your favorite part about being an influencer?

I am not an influencer yet but i think if i were ro be one, my favourite part will be being able to inspire other people like how dj.ying inspried me. also not to forget, to be able to have nice photos of me taken hehehe

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

i think brands should really know clearly who their target audience are and select the most appropriate way of advertisements. For example, if you want your product to attract younger people/ teenagers, you should advertise your product in a more funny and entertaining way because teenagers are all about that fun. Also aesthetic is REALLLYY important nowadays, i have friends who will go to an expensive cafe just for the cafe’s aesthetic look and their creative and unique menu! For me, maintaining authenticity is all about bringing out the best in YOUR own product and finding the most appropriate to advertise it, and letting your creative roam, everyone wants something different and to stand out, you have to be different, but in a positive way. and to do so, market research is a good way to start!

9) What would your advice be on the importance of quality and original content?

Be original and be you. There’s no point tryinh to look like other influencers, people dont want to see another copy of that, people want something different and to be different, one of the best and easiest way is to be you and only focus on improving yourself for you and not for others

10) What do you like best about partnering with brands?

being able to interact with people and widen my horizon into their industry. i love learning new things!

Topics:

• Animals & Pets
• Art
• Celebrities
• DIY & Crafts
• Fashion
• Film, Music & Books
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Humor
• Nature & Outdoors
• Photography
• Technology
• Travel

Country:

Singapore