Instagram Influencer Spotlight On: Kim Layan @Kindaareum

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m Layan beauty YouTuber ,content creator and Freelancer digital marketer . I also called Kimlayan .
I’m looking forward to achieving great things in life. I’m currently based in Tunisia .

2) What are your topics of interest? What do you post on Instagram the most?

Well I’m mainly a content creator on Instagram and Youtube.
I’m very interested in beauty , fashion , health and fitness . I usually post on Instagram about Korean beauty and trendy styles & outfits ( fashion , jewelry, accessories..)
I also create videos on my YouTube channel about makeup tutorials, beauty tips , skincare routine, fashion and lifestyles .
You can check
my YouTube channel : AREUM LAYAN 라얀뷰티

3) How did your Instagram name come about?

My instagram name came from my real name Layan . My old account was @kimlayan . I wanted unique name like “ Kindaareum “ it mean kinda Beauty “ AREUM.” Is a Korean word means beauty . since I’ve started my new Instagram account so I went for @kindaareum 💓

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Since I’m content creator I really love editing my instagram photos and videos too . I usually shoot a lot of photos with real camera and then I pick the better ones .
I love editing my photos with editing apps called : VSCO , Snow app , Soda app , they are my current favorite apps with aesthetic filters and settings.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I’m very obsessed with instagrammers who’s with aesthetic contents
The most instagrammers who’s inspired me the most are : @ponymakeup & @leah Wei , @michellechoi @christinanadin

6) What’s your favorite part about being an influencer?

being a content Creator it’s something working on for years and every growth makes me greater and feels better
Favorite parts Firstly when I get a lot of opportunities to work with different brands even small brands , I do my best to support small creative brands .
Second part when Brands approach me directly cause they love my work and want to start for collaboration
And last part When brands paid me for each work I do on time . And open new opportunities to work with me in next times .

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I just recently joined StarNgage so I can’t really say much ! Just I got a chance to work with new campaigns and discover new brands . I look forward to see a growth through starNgage .

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

I’m very selective when it comes to working with brands or campaigns . I love working with creative brands with unique concepts
You have to keep your feed real and be ethical, and make this your priority (instead of money). Being paid for creating content doesn’t mean it’s not real, or at least it shouldn’t mean that.”

9) What would your advice be on the importance of quality and original content?

The most importance of quality and original content is very important when you call yourself a content creator, YouTuber . Since I do a lot of aesthetic contents in socials I’d like to called content creator .

10) What do you like best about partnering with brands?

I’m extremely picky about who I collaborate with.
I’ll only work with a unique , creative brand that I already love . I also like support freelancer brands and give my best to make them grow . If it’s a brand I’m not familiar with or not suitable for me I will not collaborate with them , it might some brands I try to work with whike I have used their product and love it.


  • Art
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  • Hair & Beauty
  • Health & Fitness



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