Instagram Influencer Spotlight On: Kaleigh McMordie @livelytable

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a registered dietitian nutritionist and food blogger transplanted from Ft. Worth, Texas to West Texas. I’ve always loved nutrition and the science behind it. The majority of my memories growing up were in the kitchen with my family, so now I try to share my passion for healthy cooking with others!

2) What are your topics of interest? What do you post on Instagram the most?

The majority of my instagram posts are the recipes that I share on my blog. I’m also passionate about nutrition, wine, and yoga.

3) How did your Instagram name come about?

It’s the name of my blog, Lively Table. I came up with it because I believe in the power of a good meal to bring people together (around the table) and because it conveys a healthy lifestyle!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I take all of my photos on my DSLR and use Lightroom to edit.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Oh gosh, I follow so many amazing foodies on Instagram! ohsweetbasil, damn_delicious, dishingouthealth, acouplecooks, brooklynsupper, thejudylab, gkstories… I could go on forever. I find zimmysnook especially inspiring.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I made some really amazing sweet chili brussels sprouts a couple weeks ago that are out of this world.

7) What’s your favorite part about being an influencer?

I love when people tell me they tried one of my recipes. It makes my heart happy! I feel like maybe I’m doing my part to make the world a bit healthier.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Definitely let the blogger influencer use his or her authentic voice so it doesn’t come across as awkward and stiff and advertise-y. The more room for creativity, the better the campaign will turn out. I maintain authenticity by always using my same writing style and never letting anyone else write a post/script for me.

9) What would your advice be on the importance of quality and original content?

Being yourself and being true to your own content is definitely so important. I think people can tell if you are trying too hard to be something that just isn’t you. I say do the best you can to be real, and own it!

10) What do you like best about partnering with brands?

I love that I get to try out brands that I might not have before, and that I get to share with all of my followers some amazing products that I believe in!

Topics:

• Cooking
• Food & Drink
• Health & Fitness

Country:

United States of America