Instagram Influencer Spotlight On: Justin Horneker @Hornekerjustin

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hi! My name is Justin Horneker and I am a running coach with Anthrophysqiue.com but more importantly I’m a life long runner. I love all things having to do with running, track, nutrition, performance and just fitness in general. I also run a few social media accounts for other companies because I’m passionate about the connections you can make and the real personal interaction you can achieve through social media

2) What are your topics of interest? What do you post on Instagram the most?

I mainly post about running and running inspiration, however I also post about my daily life. I’m passionate about St. Louis (where I live), coffee, sports, nutrition, all things that go into a healthy lifestyle.

3) How did your Instagram name come about?

It is my last name and my first name – I originally intended to highlight my collegiate running however since I’ve graduated I’ve used it to help inspire people to follow their dreams in this sport I love.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I have a really cool Nikon camera so usually my photos are unedited because I want them to seem real and genuine. I also use wordswag to post image based pictures or if I want to showcase a quote/pose a question to my audience.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Garyvee hands down but I also follow many pro runners and St. Louis photographers like eichelberger photography and stlouisgram.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I’m a big fan of wordswag but also the new Instagram stories. If you don’t use it, you need to because it gives us another tool to connect with our audience. I love it for rants that my runners can learn from and be inspired by.

7) What’s your favorite part about being an influencer?

I just love conversations and making a difference in people’s lives/daily routine.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

The post needs to come from the user – if the language isn’t the same or if it sounds too corporate than it won’t stick with the audience and can even ruin the influencer’s credibility.

9) What would your advice be on the importance of quality and original content?

Just get into the habit of taking pictures or videos throughout your day. Content is king and what good does it do if you have a following but your content is poor – the followers aren’t a captive audience and they will leave. It’s hard for some at first to get used to being an open book but I really believe that being genuine is the key.

10) What do you like best about partnering with brands?

It will give my audience a chance to build a greater connection with a brand and learn about a new product that I am passionate about/would benefit them greatly.

Topics:

• Cooking
• Food & Drink
• Health & Fitness
• Nature & Outdoors
• Photography
• Travel

Country:

United States of America