Instagram Influencer Spotlight On: Irene Soh @ahsoh.sg

1) Tell us a little about yourself. What are you doing now and where do you come from?

Former flight attendant embracing aunty-hood. Born, lived and bred in Singapore!

2) What are your topics of interest? What do you post on Instagram the most?

Food!!!!! And the occasional vain pot selfies

3) How did your Instagram name come about?

AhSoh means auntie in local terms. And my surname is SOH, so that’s pretty apt too!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Just instagram edit woh! Aunties are not pro in photo editing!!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@floraisabelle

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Apart from all those pretty hot chicks out there, there really nothing wrong with being auntie.

7) What’s your favorite part about being an influencer?

Simi si influencer ah? I am happy to be myself. Loud, funny and personable!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Stop looking at numbers. Choose someone who could carry your brand! Someone unique…. Just like yours truly. ?

9) What would your advice be on the importance of quality and original content?

Be you, coz everyone else is taken.

10) What do you like best about partnering with brands?

Thinking out of the box and coming out with interesting ideas to market a product.