Instagram Influencer Spotlight On: Ed Armstrong @ed_strong_

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am from Sydney, Australia and I am in the fitness industry. I am just starting my new business which allows me to transform very overweight, unhealthy individuals and ultimately improve their quality of life.

2) What are your topics of interest? What do you post on Instagram the most?

Fitness and health and Travel mainly.

3) How did your Instagram name come about?

It is a short version of my full name. It has a fitness feel to it.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I haven’t been on it for that long so I use mostly Instagram filters. However, I am starting to post more professional photos of myself so I will use ‘Lightroom’ from now on.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

A lot of the fitness guys out there like Steve Cook and Christian Guzman. The most inspirational are definitely the posts from ‘iamadaptive’. People with disabilities doing extraordinary things. Awesome. I also love the fitness retreat post and cool holiday shots.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

My new Program or at the very least ‘mymusclechef’ healthy meals who I promote in Sydney!

7) What’s your favorite part about being an influencer?

I get to give insider tips that can really help people. For me it may be supplementation or healthy food products. It allows people to save time and still get great results.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Find people who actually use the product and let them promote the brand. That is ultimately how I maintain authenticity. I don’t promote or tell anyone about something that I don’t personally use or believe is beneficial to them.

9) What would your advice be on the importance of quality and original content?

People buy into genuine posts and they can tell if you are trying to be something you are not so be yourself. It’s that simple!

10) What do you like best about partnering with brands?

That I get to promote brands that I believe in and also that I get the chance to post to a wider audience and that in turn allows me to help more people.

Topics:

• Cooking
• Fashion
• Food & Drink
• Health & Fitness
• Photography
• Travel

Country:

Australia